This mostly bootstrapped D2C company hit $30M in revenue in 2016 and shows signs of growth. Could it be the next big thing in women's apparel?
In her 2017 Internet Trends report, KPCB partner Mary Meeker highlighted MM.LaFleur, a startup clothing brand selling simplified women’s workwear.
Women can a) buy clothes directly online, b) enter style preferences to receive a curated box of items (one-time, not subscription), and c) shop at various pop-up locations or in showrooms in NYC and DC. Similar to Bonobos, its showrooms feature personal stylists, and the products shoppers buy get shipped to their homes from warehouses, limiting in-store inventory costs.
KPCB’s deck shows MM LaFleur hit $30M revenue in 2016 with roughly 2/3 coming from returning customers. To date, MM.LaFleur is largely bootstrapped, and has only disclosed a seed funding from 645 Ventures in 2015. However, it reportedly has over 130 employees and recently signed a 10-year lease for a 19k square foot retail space on Broadway in Manhattan.