As the number of retail casualties continues to rise, retailers are looking at membership-based loyalty programs to survive.
Loyalty programs are rising in popularity.
A couple months ago, ride-hailing giants Uber and Lyft simultaneously announced the launch of their loyalty programs — moves aimed at capturing loyal users ahead of their competing IPOs.
Last December, athleisure retailer Lululemon announced that it would expand its fee-based loyalty program trial to new markets.
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