These organizations continue to pursue intellectual property as a way to maintain competitive advantage and avoid commoditization. We take a look at the patents filed to see how important cloud is in the race for IP.
Amazon, Microsoft, and Google are 3 of the biggest tech giants in the world, with businesses spanning e-commerce, gaming, and digital advertising. Increasingly, the cloud is where they’re competing particularly aggressively.
We can see how critical the cloud has become to each company’s strategy by analyzing their overall patent activity.
Using CB Insights Patent Analysis tool, we analyzed the top 20 patent topics for Amazon, Microsoft, and Google over the last 5 years to see how critical cloud services are to each company. While there was some variations in their focus, all 3 devoted a fair amount of attention to the cloud.