Women's health. AI screening specificity. Voice investment.
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If you didn’t get the slides and recording for the blockchain + healthcare webinar, get them here.
You can’t Ms. this
My colleague Ja Lee is doing a research briefing on women’s health on October 11th at 1 pm. Sign up here.
There’s been a surge of interest in this area, particularly on the consumer-facing side. Virtual clinic startup Maven just raised $27M, Hims and Ro announced their planned entrance into the space, Natural Cycles was cleared by the FDA for their fertility app, and Elvie launched a hands-free breast pump (among many other announcements in the last 6 months).
Maven is an interesting one to dive deeper into. The first trend it’s riding is one I’ve talked about ad nauseam: building trusted brands that patients feel comfortable going to with questions + being a consistent touch point when a patient switches employers, health insurance, etc.
The second trend is virtual clinics focusing on giving patients the exact right amount of care they need instead of overserving and subsequently overcharging them. Choose the area you need and get the appropriate level of care, which is priced accordingly.
I have to say, this level of price transparency for visits is refreshing.
Maven also signals a further bundling of healthcare products and services, with the company launching a breast milk shipping service called Maven Milk. Products are good for virtualized clinics because 1) they create a physical reminder to get a check up and a reason to see your physician again 2) the margins are probably much better. Telemedicine alone is not a money making business.
More and more companies are entering the product side of women’s health and blur the line between CPG and healthcare. Clients can read our analysis of brands redefining feminine care and sexual wellness. See it here.
While the consumer products and services for women’s health are gaining traction from startups, therapeutics have not. However, several companies are raising funding to focus on a handful of areas. Expert intelligence clients can see them here.
To see all of the companies operating in the women’s health space, check out our collection here.