Acorns teardown. Big auto's tech arms race. In-flight fitness.
Dressing it up
So starting a biz because you saw an opportunity and thought it could become big and employ a bunch of people will not get media coverage.
That pitch will be received as follows.
If you want the press to cover you, you need a good origin story.
The formula for a good origin story looks like this:
While [insert verb] [insert unexpected activity] in [insert unexpected location] after [insert prior job at prestigious firm], I realized [insert problem] and called [other credentialed person] and launched [insert company name] to [insert big verb] [insert industry or problem].
I know it looks complicated but I’ll illustrate below. I’ll also share a version of the origin story for CB Insights using this exact template.
Acorns — a micro-investing app — has grown an of army of 2.2M accounts. We dug into the company’s growth and key metrics to see how well-positioned the company is to expand its product and compete against major industry players.