Startups are using AI to improve and expand credit offerings, insurance options, personal finance services, and regulatory software.
Using CB Insights, we expanded upon our AI 100 analysis to identify companies that use AI in financial services and mapped them according to the areas where they’re operating. In broad terms, our analysis includes companies whose core offering includes the application of AI to serve the financial services industry, including commercial banking and credit offerings, insurance, asset management, accounting & personal finance, as well as regulatory & compliance services. In addition, many of these companies have additional use cases beyond financial services.
Track all the AI startups in this brief and many more on our platform
Startups working on AI products have the potential to change the financial services industry. Look for AI in Fintech in the Collections tab.
Track AI in Fintech startupsClick on the image to enlarge. Note: The market map is not meant to be exhaustive of companies in the space.
Companies on the market map fall into 9 main categories:
Credit Scoring / Direct Lending: Companies in this category use AI for robust credit scoring and lending applications. Notable companies include Affirm and ZestFinance.
Assistants / Personal Finance: Companies in this category rely on an AI chat bot and mobile app assistant applications to monitor personal finances. Notable companies include Digit and Kasisto.
Quantitative & Asset Management: Companies in this category employ AI algorithmic trading and investment strategies or tools. Notable companies include Sentient Technologies and Numerai.
Insurance: Companies in this category use AI to quote and insure. Notable companies include Lemonade and Cape Analytics.
Market Research / Sentiment Analysis: Companies in this category use AI to efficiently research and measure sentiment. Notable companies include Dataminr and Alphasense.
Debt Collection: Companies in this category use AI to improve creditor collection of outstanding debt through personalized and automated communication. TrueAccord and CollectAI are included in this list.
Business Finance & Expense Reporting: Companies in this category use AI to improve basic business accounting, including expense reporting. Notable companies include AppZen and Zeitgold.
General Purpose / Predictive Analytics: Companies in this category use AI for general purpose semantic and natural language applications as well as broadly applied predictive analytics. Notable companies include Opera Solutions and Kensho Technologies.
Regulatory, Compliance, & Fraud Detection: Companies in this category use AI to detect fraudulent and abnormal financial behavior, and/or use AI to improve general regulatory compliance matters and workflows. Notable companies include Trifacta and Digital Reasoning Systems.Below is a table of the companies included in the market map:
| Company | Select Investors | Category |
|---|---|---|
| Active.ai | IDG Ventures India, Kalaari Capital, Microsoft Accelerator | Assistants / Personal Finance |
| Change Labs | Nielsen Innovate | Assistants / Personal Finance |
| Clarity Money | Bessemer Venture Partners, Citi Ventures, RRE Ventures | Assistants / Personal Finance |
| Cleo | Alex Chesterman, Entrepreneur First, Niklas Zennstrom | Assistants / Personal Finance |
| Clinc | eLab Ventures, Hyde Park Venture Partners, National Science Foundation | Assistants / Personal Finance |
| Digit | General Catalyst, Google Ventures, Ribbit Capital | Assistants / Personal Finance |
| Homebot | 500 Accelerator | Assistants / Personal Finance |
| Kasisto | FinTech Innovation Lab, HBS Alumni Angels Association, Two Sigma Ventures | Assistants / Personal Finance |
| MoneyLion | Edison Partners, FinTech Collective, Macquarie Group | Assistants / Personal Finance |
| Penny App | Social Capital, Y Combinator | Assistants / Personal Finance |
| Personetics Technologies | Lightspeed Venture Partners, Santander InnoVentures, Sequoia Capital Israel | Assistants / Personal Finance |
| Trim | ENIAC Ventures, Sound Ventures, Version One Ventures | Assistants / Personal Finance |
| AppZen | 500 Accelerator, Bloomberg Beta, Silicon Valley Bank, | Business Finance & Expense Reporting |
| Fyle Technologies | BEENEXT, Joydeep Sen Sarma, Phanindra Sama | Business Finance & Expense Reporting |
| NetChain Squared | N/A | Business Finance & Expense Reporting |
| Wint | Collector, Lena Apler, Stefan Alexandersson | Business Finance & Expense Reporting |
| Zeitgold | Battery Ventures, Holtzbrinck Ventures | Business Finance & Expense Reporting |
| Affirm | Andreessen Horowitz, Founders Fund, Lightspeed Venture Partners | Credit Scoring / Direct Lending |
| Aire | Barclays Accelerator, Peter Jackson, SparkLabs Global Ventures | Credit Scoring / Direct Lending |
| Applied Data Finance | Colchis Capital, Victory Park Capital | Credit Scoring / Direct Lending |
| Argon Credit | Princeton Alternative Funding | Credit Scoring / Direct Lending |
| Avant | Kohlberg Kravis Roberts & Co., Peter Thiel, RRE Ventures | Credit Scoring / Direct Lending |
| Creamfinance | Flint Capital | Credit Scoring / Direct Lending |
| CreditVidya | Kalaari Capital, Siddharth Parekh | Credit Scoring / Direct Lending |
| Float | 500 Accelerator, Camp One Ventures, Commerce.Innovated. | Credit Scoring / Direct Lending |
| Habito | Ribbit Capital, Taavet Hinrikus, Yuri Milner | Credit Scoring / Direct Lending |
| James | Kickstart Accelerator, Kima Ventures, Money 20/20 | Credit Scoring / Direct Lending |
| Naborly | Harris Barton, Picus Capital, ScaleUp Ventures | Credit Scoring / Direct Lending |
| Upstart | Eric Schmidt, First Round Capital, Founders Fund | Credit Scoring / Direct Lending |
| WeCash | FinTech Innovation Lab, IDG Capital Partners, SIG Asia Investments | Credit Scoring / Direct Lending |
| ZestFinance | Baidu, Fortress Investment Group, Lightspeed Venture Partners | Credit Scoring / Direct Lending |
| CollectAI | N/A | Debt Collection |
| TrueAccord | Homebrew, Khosla Ventures, Max Levchin | Debt Collection |
| Anodot | Aleph, Disrupt-ive | General Purpose / Predictive Analytics |
| Ayasdi | Centerview Capital, Citi Ventures, DARPA | General Purpose / Predictive Analytics |
| CognitiveScale | IBM, Intel Capital, Microsoft Ventures | General Purpose / Predictive Analytics |
| Context Relevant | Bank of America, Bloomberg Beta, Goldman Sachs | General Purpose / Predictive Analytics |
| H2O.ai | Ash Bhardwaj, Capital One Growth Ventures, Michael Marks | General Purpose / Predictive Analytics |
| Kensho Technologies | Accel Partners, Bank of America Merril Lynch, Google Ventures | General Purpose / Predictive Analytics |
| Lucena Research | Flashpoint | General Purpose / Predictive Analytics |
| Narrative Science | Battery Ventures, FinTech Innovation Lab, In-Q-Tel | General Purpose / Predictive Analytics |
| Numenta | Ed Colligan, SkyMoon Ventures | General Purpose / Predictive Analytics |
| Opera Solutions | Accel-KKR, Enlightenment Capital, Silver Lake | General Purpose / Predictive Analytics |
| SmartZip Analytics | Claremont Creek Ventures, Crest Capital Ventures, Intel Capital | General Purpose / Predictive Analytics |
| Cape Analytics | Data Collective, Formation 8, Khosla Ventures | Insurance |
| Captricity | Founders Fund, Greylock Partners, Social Capital | Insurance |
| Cyence | Institutional Venture Partners, New Enterprise Associates | Insurance |
| Lemonade | General Catalyst, Google Ventures, Sequoia Capital Israel | Insurance |
| RiskGenius | Plug and Play Accelerator | Insurance |
| Shift Technology | Accel Partners, Elaia Partners, Iris Capital | Insurance |
| Tractable | Ignition Partners, Zetta Venture Partners | Insurance |
| Understory | Monsanto Growth Ventures, RRE Ventures, SK Ventures | Insurance |
| Zendrive | First Round Capital, Sherpa Capital, Tim Ferris | Insurance |
| Acuity Trading | Jenson Funding Partners | Market Research / Sentiment Analysis |
| AlphaSense | First Fellow Partners, Quantum Strategic Partners, Soros Fund Management | Market Research / Sentiment Analysis |
| Dataminr | Fidelity Investments, Goldman Sachs, In-Q-Tel | Market Research / Sentiment Analysis |
| Descartes Labs | Correlation Ventures, Crosslink Capital, Cultivian Sandbox | Market Research / Sentiment Analysis |
| FeedStock | Illuminate Financial Management | Market Research / Sentiment Analysis |
| Indico Data Solutions | Boston Seed Capital, General Catalyst, Two Sigma Ventures | Market Research / Sentiment Analysis |
| Orbital Insight | Bloomberg Beta, Google Ventures, Sequoia Capital | Market Research / Sentiment Analysis |
| Signal Media | Frontline Ventures, Hearst Ventures, Jon Moulton | Market Research / Sentiment Analysis |
| iSentium | David Heller, Marc Spilker | Market Research / Sentiment Analysis |
| AIM | DT&Investment, Seoul Business Agency, Soorim Partners | Quantitative & Asset Management |
| Aidyia Limited | N/A | Quantitative & Asset Management |
| Algoriz | Y Combinator | Quantitative & Asset Management |
| Alpaca | Archetype Ventures, Bip Systems, D4V | Quantitative & Asset Management |
| Alpine Data Labs | Mission Ventures, Robert Bosch Venture Capital, Sierra Ventures | Quantitative & Asset Management |
| Binatix | Scott Banister | Quantitative & Asset Management |
| Clone Algo | N/A | Quantitative & Asset Management |
| Domeyard | Gary Bergstrom, Howard Morgan, Renren Lianhe Holdings | Quantitative & Asset Management |
| ForwardLane | Barclays Accelerator, FinTech Innovation Lab | Quantitative & Asset Management |
| Fount | Korea Investment Partners, KT Investment, Smilegate Investments | Quantitative & Asset Management |
| Numerai | First Round Capital, Union Square Ventures | Quantitative & Asset Management |
| Pit.ai | Y Combinator | Quantitative & Asset Management |
| Sentient Technologies | Access Industries, BlackPine Private Equity Partners, Tata Communications, | Quantitative & Asset Management |
| SigOpt | Andreessen Horowitz, SV Angel, Y Combinator | Quantitative & Asset Management |
| Trumid | CreditEase, Soros Fund Management, Thiel Capital | Quantitative & Asset Management |
| Walnut Algorithms | Startupbootcamp FinTech | Quantitative & Asset Management |
| Wealthfront | Social Capital, Spark Capital, Tim Ferris | Quantitative & Asset Management |
| BehavioSec | Conor Venture Partners, FinTech Innovation Lab, Innovationsbron | Regulatory, Compliance, & Fraud Detection |
| Bigstream Solutions | Cota Capital, Oriza Ventures, Streamlined Ventures | Regulatory, Compliance, & Fraud Detection |
| Checkrecipient | Ian Hamilton, Keith Hyman, Lean Investments | Regulatory, Compliance, & Fraud Detection |
| ComplyAdvantage | Balderton Capital | Regulatory, Compliance, & Fraud Detection |
| DataRobot | Intel Capital, New Enterprise Associates, Techstars | Regulatory, Compliance, & Fraud Detection |
| Digital Reasoning Systems | Credit Suisse NEXT Investors, FinTech Innovation Lab, Goldman Sachs | Regulatory, Compliance, & Fraud Detection |
| Dimebox | BillPro Group | Regulatory, Compliance, & Fraud Detection |
| FeedZai | Citi Ventures, Data Collective, EDP Ventures | Regulatory, Compliance, & Fraud Detection |
| Fortia Financial Solutions | BNP Paribas | Regulatory, Compliance, & Fraud Detection |
| Fraugster | Earlybird Venture Capital, Seedcamp, SpeedInvest | Regulatory, Compliance, & Fraud Detection |
| Jewel Paymentech | 8capita Partners, Tuas Capital Partners, Wells Fargo Startup Accelerator | Regulatory, Compliance, & Fraud Detection |
| Neurensic | Plug and Play Accelerator | Regulatory, Compliance, & Fraud Detection |
| Onfido | Said Business School Seed Fund, Salesforce Ventures, Wellington Partners | Regulatory, Compliance, & Fraud Detection |
| Paxata | Accel Partners, Intel Capital, Microsoft Ventures | Regulatory, Compliance, & Fraud Detection |
| PredicSis | Impact USA, Innovacom | Regulatory, Compliance, & Fraud Detection |
| Sift Science | First Round Capital, Founder Collective, Union Square Ventures | Regulatory, Compliance, & Fraud Detection |
| Skytree | Plug and Play Ventures, UPS Strategic Enterprise Fund, US Venture Partners | Regulatory, Compliance, & Fraud Detection |
| Socure | Founder Collective, Santander InnoVentures, Two Sigma Ventures | Regulatory, Compliance, & Fraud Detection |
| Trifacta | Accel Partners, Greylock Partners, Ignition Partners | Regulatory, Compliance, & Fraud Detection |
| Troo.ly | Bain Capital Ventures, Milliways Ventures | Regulatory, Compliance, & Fraud Detection |
| WorkFusion | Greycroft Partners, iNovia Capital, Nokia Growth Partners | Regulatory, Compliance, & Fraud Detection |
| cortical.io | Numenta, Open Field Capital, Reventon | Regulatory, Compliance, & Fraud Detection |
Want to see more market maps? Check out our complete archive here.
If you aren’t already a client, sign up for a free trial to learn more about our platform.