Digitization and automation both threaten and offer new avenues to profitability for agribusiness companies.
Sensors and analytics have made data — on seeds, fertilizers, crop yields, commodity prices, and more — widely available to farmers and big agricultural interests.
This wave of digitization, which both threatens and offers new avenues to profitability, is forcing agribusiness companies to respond.
Investment in startups, through venture funding or M&A, is one lever agribusiness corporates are using in response to software and technology changes in agriculture. At the most committed, capital-intensive end of this lever, we are seeing companies make multiple acquisitions to build out agtech products.