We mined 7-Eleven’s acquisitions, investments, and partnerships to discern the company's strategic priorities.
7-Eleven is the largest convenience retailer worldwide with over 77,000 stores in 18 countries. It sees nearly 29M daily customers in Japan and North America alone.
While the company has historically sold food, beverages, and gasoline at its stores, it is looking for new growth opportunities that bridge the gap between online and offline convenience retailing.
7-Eleven has made recent moves to boost consumer engagement across channels and geographies. In the last few years, it has partnered with and invested in companies in banking, e-commerce, and even online gaming. These are all related to the global convenience store giant’s long-term strategy of creating destinations where customers can access a range of services, as well as make purchases.
Meanwhile, in the North American market, 7-Eleven’s $21B acquisition of gas station chain Speedway in 2020 highlights the company’s ongoing effort to capture more drivers. (In Asia, the company relies on other tactics to bring in customers that don’t typically drive to its stores.)
Using CB Insights data, we uncovered the 4 most important strategic priorities highlighted by 7-Eleven’s acquisitions, investments, and partnerships since 2019. We then categorized companies by their business relationships with 7-Eleven across these priorities:
- Customer loyalty & rewards
- Lifestyle engagement
- On-demand delivery
- Payments & financial services
