Apply for the Retail Tech 100

The Retail Tech 100 is CB Insights’ annual ranking of the 100 most promising private B2B retail tech companies in the world. These leaders are driving innovation in retail store operations, digital content and e-commerce, customer acquisition and retention, sustainable retail, supply chain & logistics tech, customer service, and more to help run more efficient businesses and boost revenues.

Applications are now open for our third annual Retail Tech 100.

How to apply for the Retail Tech 100

There will be two phases of the application process:

1. Submit before 11:59pm ET, December 23, 2022.

2. If selected, complete our Analyst Briefing Survey

Please submit basic information about your company through the initial application form before 11:59pm ET, December 23, 2022. Our analysts will then review and determine whether they are interested in learning more about your company. All companies moving forward in the process will be notified by December.

If selected, you will be asked to complete our Analyst Briefing Survey so our analysts can better understand your products, customers, and market traction.

Process & Eligibility

All private companies selling B2B tech in retail–from e-commerce enablement and supply chain & logistics tech to loyalty & retention platforms and customer acquisition tech–are eligible to submit.
If your company is private upon submitting the application, but later goes public or is acquired (or announces intentions to do so), you will no longer be eligible for the list.
Our research team selects the 100 companies based on several factors, including products and services, financial status and health, sales model and go-to-market approach, company details, management team and leadership, total addressable market, value proposition, packaging and pricing, brand and marketing, and commercial outcomes.
The process is data-informed, using data gathered via our machine learning technology, as well as submissions filed via the application form.
For any questions, please contact


How do I apply?

When will winners be announced?

Please fill out the initial application form by December 23, 2022. Once we have reviewed applications, we will send our Analyst Briefing Survey to qualified companies by December.

Retail Tech 100 winners will be announced in March 2023.

If my company gets selected, can we pick which category we’ll be listed under?

Do I have to pay to submit my company’s information?

No. Companies will be categorized by their main focus area in our market map.

No, submitting for the Retail Tech 100 is entirely free.

How can I send additional information about my company to CB Insights?

The only way you can submit your information is via the Analyst Briefing Survey, which qualified companies will receive after filling out the initial application form. We do not accept email applications.

Can I request an interview with a CB Insights analyst?

No. However, after submitting the Analyst Briefing Survey, our analysts may reach out to clarify specific aspects of your products and how you deliver value to customers.