How to Sell to Startups

Find and close more B2B leads than you know what do with

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There are tens of thousands of high-flying well-funded startups that are buying tons of products and services to support them as they scale. 

Are you selling to them? If not you should be

Startups are a big yet  underserved market...and they buy fast.

In this webinar we'll give you specific actionable steps to close more business.

You'll walk away knowing:

     • How to fill the top of your funnel with qualified leads

     • What signals to use to determine if a startup is a good prospect

     • What sectors and industries are hot in terms of funding & momentum 

     • Detailed step-by-step guidelines for more effective outreach & nurturing

What are you waiting for? Sign up to get access to smart, proven strategies, templates and data to help you target, nurture and prioritize the right startups so you can build better relationships &  sell more. 

Your Webinar Panelists

Prior to founding CB Insights in 2009, Anand managed the $50 million Chairman's Innovation Fund at American Express and also worked in their corporate venture and M&A units. Before American Express, he worked overseas in India, China and London for a # of startup companies. He is the author of a book "Optimizing Resource Allocation" and has degrees in Chemical Engineering from the University of Pennsylvania and in finance and accounting from the Wharton School of Business.   

Janelle is responsible for everything from email marketing, webinars and content creation to lead generation and nurturing. She is a key player in the development of all processes for lead and pipeline cultivation and maturation, and driving tight alignment between the sales and marketing teams. Janelle has been named to SLMA’s “20 Women to Watch” list as well as the “50 Most Influential People in Sales Lead Management.” 

Anand Sanwal

CEO, CB Insights


Janelle Johnson

Senior Director of Demand Generation, Act-On 


About Act-On

Act-On Software delivers cloud-based integrated marketing automation software. Its platform is the foundation of successful marketing and sales departments in organizations of all sizes. Act-On's highly intuitive user interface, complete online marketing tool set, Act-On Anywhere™ business productivity application, and affordable pricing have enabled the adoption of marketing automation technologies without the need for dedicated IT support.

About CB Insights

Backed by the National Science Foundation, CB Insights uses data science and machine learning to help our customers predict what’s next—their next customer, their next investment, the next market they should attack, or the next company they should acquire.

CB Insights tracks over 250,000 companies using machine learning and technology to monitor 150,000 sources in real time. We also leverage exclusive data partnerships to uncover unique insights and cover every financing worldwide.

What You'll Walk Away With

Proven Inbound Strategies

Lists of Hot Industries

Reliable Success Metrics