Survey of 677 Corporate Strategy Executives
CB Insights surveyed 677 strategy leaders
to discover how top companies:
Organize their people and processes to fuel innovation
Manage and measure
innovation to ensure success
Create and sustain a
culture of innovation
talk the talk but don’t
walk the walk.
84.9% said innovation is very important, but 78% of respondents focus on incremental changes.
companies are more
likely to be first movers.
35% of high-performing respondents were first movers and 2x as likely
to be risk-seeking.
60% of companies said it takes a year or longer to create new products. Corporate propensity for building over partnering or buying slows down innovation.
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