Market Mosaic

Market Mosaic uses data and predictive algorithms to discover and monitor tomorrow's industries so you can skate to where the puck is going.

Market Mosaic

Historically, the process of assessing industry attractiveness and momentum, especially of fast-growing and nascent markets, has been pundit- and decibel-driven.

In 2012, with the support of the National Science Foundation (NSF), CB Insights began working on a new model to analyze market health and growth potential. Using data science, machine learning and advanced language processing techniques, CB Insights developed software that took information from millions of different sources to assess and predict industry health. That technology is Market Mosaic.

Market Mosaic
How does Market Mosaic work?

How does Market Mosaic work?

Mosaic employs a quantitative framework to measure the overall health and growth potential of markets. It leverages thoroughly tested data signals which we’ve determined are drivers of the winning industries.

Signals used include quantity and quality of these factors:

  • Media chatter
  • Hiring activity
  • Patents
  • Early stage companies
  • Investor quality
  • Acquirer quality
  • Exit and financing momentum

We algorithmically analyze these disparate signals to give you an objective, real-time view into where the world is going.

How do customers use market mosaic?

Mosaic is being used in a wide variety of areas, including:

Marketing and Business Development 

Create better positioning of company products and services


See attractive markets and industries before others to inform strategic decisions

Product Development

Pinpoint fast-growing markets to direct product-development efforts