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Investments

2

Partners & Customers

5

About YouGov

YouGov SixthSense is a provider of market research, providing proprietary market intelligence designed to help businesses make better and quicker decisions. YouGov has a research methodology that is of demonstrable superiority in terms of accuracy, frankness and depth of response. Some of YouGov SixthSense's recent titles include: -- Snacking-- Alcoholic Drinks-- Loyalty Cards.

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Latest YouGov News

YouGov : Britons now tend to oppose National Insurance increase for social care

Sep 17, 2021

09/17/2021 | 09:02am EDT Message : Labour voters and older people are most likely to have turned against the idea YouGov's snap poll last week found that Britons were split in their support for Boris Johnson's proposed increase to National Insurance in order to fund the NHS shortfall and social care. At that time, 44% of Britons supported the move, while 43% opposed it. Now follow-up YouGov research shows that the public are now marginally more likely than they were to back the changes. Almost half of Britons now oppose the increase (48%), compared to 41% who support it. The biggest shift is among Labour voters. While only a third of Labour voters (33%) supported the National Insurance increase at the time of our snap poll, only a quarter (25%) still did by the start of this week. Over the same time period, opposition to the policy among Labour voters increased by 55% to 68%. Perhaps more surprisingly, a sizeable shift also came among those aged 65 and above. While older Britons remain the most likely to support the N.I. boost, at 60%, this figure is down eight points from last week. Three in ten (31%) now oppose the reform, up from 23% previously. The shift in support seems to be a result of people coming to see the policy as unfair. Although national figures remain unchanged, there is ecidence of a shift among those key groups that are now more anti- the N.I. increase. For instance, while Labour voters previously saw the reform as unfair by 58% to 33%, that gap has since widened to 66% vs 28%. Likewise, belief in the fairness of the move among older Britons has slipped from 60% at the time of the snap poll to 56% now, while the number proclaiming it unfair has risen from 30% to 36%.

YouGov Investments

2 Investments

YouGov has made 2 investments. Their latest investment was in Portent.io as part of their Corporate Minority on February 2, 2015.

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YouGov Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

2/9/2015

Corporate Minority

Portent.io

Yes

1

8/7/2007

Corporate Minority

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$99M

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10

Date

2/9/2015

8/7/2007

Round

Corporate Minority

Corporate Minority

Company

Portent.io

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Amount

$99M

New?

Yes

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Co-Investors

Sources

1

10

YouGov Acquisitions

8 Acquisitions

YouGov acquired 8 companies. Their latest acquisition was Wizsight on November 18, 2020.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

11/18/2020

Acquired

1

1/21/2020

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$99M

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10

12/20/2018

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$99M

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10

12/18/2018

Corporate Minority

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$99M

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10

12/13/2017

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$99M

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10

Date

11/18/2020

1/21/2020

12/20/2018

12/18/2018

12/13/2017

Investment Stage

Corporate Minority

Companies

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Valuation

Total Funding

$99M

$99M

$99M

$99M

Note

Acquired

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Sources

1

10

10

10

10

YouGov Partners & Customers

5 Partners and customers

YouGov has 5 strategic partners and customers. YouGov recently partnered with Eyeota on May 5, 2020.

Date

Type

Business Partner

Country

News Snippet

Sources

5/6/2020

Partner

Eyeota

Singapore

Written by Eyeota | May 6, 2020 7:40:01 AM. Eyeota and YouGov Expand Partnership into Seven New Markets.

Eyeota is pleased to announced the expansion of our data partnership with YouGov into seven new markets .

1

4/11/2020

Partner

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10

4/10/2019

Partner

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10

2/1/2019

Partner

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10

6/27/2018

Partner

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10

Date

5/6/2020

4/11/2020

4/10/2019

2/1/2019

6/27/2018

Type

Partner

Partner

Partner

Partner

Partner

Business Partner

Eyeota

Country

Singapore

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News Snippet

Written by Eyeota | May 6, 2020 7:40:01 AM. Eyeota and YouGov Expand Partnership into Seven New Markets.

Eyeota is pleased to announced the expansion of our data partnership with YouGov into seven new markets .

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Sources

1

10

10

10

10

YouGov Team

4 Team Members

YouGov has 4 team members, including former Chief Executive Officer, Colin Marson.

Name

Work History

Title

Status

Colin Marson

Chief Executive Officer

Former

Gerald Ang

Managing Director

Former

Steve Ingledew

Managing Director

Former

Lessie C. Russell

Senior Director

Former

Name

Colin Marson

Gerald Ang

Steve Ingledew

Lessie C. Russell

Work History

Title

Chief Executive Officer

Managing Director

Managing Director

Senior Director

Status

Former

Former

Former

Former

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