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The Brandtech Group company logo
Holding Company
BUSINESS PRODUCTS & SERVICES | Advertising, Marketing & PR
thebrandtechgroup.com

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Investments

26

Portfolio Exits

7

About The Brandtech Group

The Brandtech Group is a marketing technology group that helps brands do their marketing better, faster and cheaper using the latest technology.

The Brandtech Group Headquarter Location

578 Broadway Floor 7

New York, New York, 10012,

United States

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Expert Collections containing The Brandtech Group

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Find The Brandtech Group in 1 Expert Collection, including Unicorns- Billion Dollar Startups.

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Unicorns- Billion Dollar Startups

1,050 items

The Brandtech Group Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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The Brandtech Group Rank

Latest The Brandtech Group News

Sustainability startup Provenance ‘to empower a billion people’

Mar 8, 2022

London company raises £3.8 million to tackle greenwashing with blockchain transparency technology for brands Share: Provenance, a provider of sustainability marketing technology, has raised £3.8 million to accelerate its goal to empower a billion citizens to choose products that match their values. Provenance says its pioneering ‘Proof Point’ technology empowers online shoppers to make positive purchases for people and planet, by surfacing trustworthy, proof-backed sustainability claims at the point of sale. It also enables brands and retailers that are making a positive social and environmental impact to grow market share by increasing shopper engagement, conversion and trust. Proof Points are digital sustainability claims that sit in eCommerce pages and enable shoppers to click through to view relevant evidence or independent verification. Provenance says this transparency tech solution is already driving a 27% increase in conversion and a 2.8x increase in engagement at point of sale. Provenance has tripled its customer base in the last 12 months and is now empowering 150+ leading brands and retailers across the food & drink, beauty and fashion industries, including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever. Provenance is currently live in 18 markets across Europe, North America and Asia Pacific. “Provenance is fighting greenwash with transparency tech, and helping brands unlock commercial value from their positive social and environmental impact,” said founder and CEO Jessi Baker. “We’re already driving results for small independent brands and global brand groups alike, and we can’t wait to expand our community. “This funding will help us grow our first-class team and product and accelerate our goal to empower a billion citizens to choose products that match their values.” Proof Point technology supports digitised claims from ‘Net Zero’ and ‘Fully Recyclable Packaging’ to ‘Living Wage’ and ‘Female Owned Business’. Provenance works with 81 verifiers and over 20 certification bodies – including B Corp, Soil Association, Leaping Bunny and GOTS – to enable brands to surface third-party verification online. Provenance’s latest raise brings together world-class investor expertise from across the impact, consumer brand tech and Web3 ecosystems. The round was led by Working Capital Innovation Fund and Nordic Eye with participation from The Brandtech Group and Digital Currency Group. Strategic angels include Nicolas Cary (Blockchain.com), Jon Reynolds (SwiftKey) and Peter Gabriel (musician & activist). Provenance will invest the funds to develop its software product and supercharge brand and shopper reach. Following the appointment of Phil Verey as managing director in January, the company also plans to scale its team size to 50+ in 2022, investing in talent across product and engineering, sales, marketing and partnerships. David Jones, CEO of The Brandtech Group, said: “I first met Jessi in 2015 when I was launching the company and she was one of the first people to tell me how important blockchain was going to be. She’s been proven right. “What Provenance has built combines cutting edge technology with the power of the community. We’re very excited by the potential for growth in what is a huge addressable market, as brands and investors become increasingly focused on sustainability and ESG and also by the possibilities that Provenance’s Web3 foundations will enable.”

The Brandtech Group Investments

26 Investments

The Brandtech Group has made 26 investments. Their latest investment was in Provenance as part of their Seed VC - III on March 3, 2022.

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The Brandtech Group Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

3/7/2022

Seed VC - III

Provenance

$5M

Yes

2

10/6/2020

Series C

EVRYTHNG

$10M

Yes

3

7/30/2020

Series B

AI Foundation

$17M

No

2

1/13/2020

Seed VC

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$99M

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10

6/13/2019

Series B

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$99M

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10

Date

3/7/2022

10/6/2020

7/30/2020

1/13/2020

6/13/2019

Round

Seed VC - III

Series C

Series B

Seed VC

Series B

Company

Provenance

EVRYTHNG

AI Foundation

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Amount

$5M

$10M

$17M

$99M

$99M

New?

Yes

Yes

No

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Co-Investors

Sources

2

3

2

10

10

The Brandtech Group Portfolio Exits

7 Portfolio Exits

The Brandtech Group has 7 portfolio exits. Their latest portfolio exit was Automat on January 13, 2022.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

1/13/2022

Acquired

1

11/15/2021

Acquired

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10

1/14/2021

Acquired

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10

12/17/2020

Acquired

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10

4/18/2019

IPO

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$99M

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10

Date

1/13/2022

11/15/2021

1/14/2021

12/17/2020

4/18/2019

Exit

Acquired

Acquired

Acquired

Acquired

IPO

Companies

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Valuation

$99M

Acquirer

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Sources

1

10

10

10

10

The Brandtech Group Acquisitions

8 Acquisitions

The Brandtech Group acquired 8 companies. Their latest acquisition was DP6 on October 01, 2021.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

10/1/2021

$99M

Corporate Majority

1

8/6/2020

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$99M

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10

1/10/2019

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$99M

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10

3/6/2018

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$99M

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10

6/15/2017

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$99M

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10

Date

10/1/2021

8/6/2020

1/10/2019

3/6/2018

6/15/2017

Investment Stage

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Total Funding

Note

Corporate Majority

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Sources

1

10

10

10

10

The Brandtech Group Team

5 Team Members

The Brandtech Group has 5 team members, including current Founder, Chief Executive Officer, David Jones Soyw.

Name

Work History

Title

Status

David Jones Soyw

Founder, Chief Executive Officer

Current

Jean-Marc Antoni

Havas, and HDM

Chief Financial Officer

Current

Elizabeth Hunter

Chief Financial Officer

Current

Paulette L. Forte

Scholastic Corporation, Jack Morton Worldwide, and Grey Group

Chief People Officer

Current

Alexandre Casin

Founding Partner

Former

Name

David Jones Soyw

Jean-Marc Antoni

Elizabeth Hunter

Paulette L. Forte

Alexandre Casin

Work History

Havas, and HDM

Scholastic Corporation, Jack Morton Worldwide, and Grey Group

Title

Founder, Chief Executive Officer

Chief Financial Officer

Chief Financial Officer

Chief People Officer

Founding Partner

Status

Current

Current

Current

Current

Former

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