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Corporate Venture
wpp.com/wpp/about/whatwedo/wppdigital

Investments

20

Portfolio Exits

13

Partners & Customers

3

About WPP Digital

Through WPP Digital, WPP makes acquisitions and strategic investments in companies that improve the Group's understanding of the digital space and provide access for WPP companies and their clients to a portfolio of digital experts.

Headquarters Location

27 Farm Street

London, England, W1J 5RJ,

United Kingdom

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Latest WPP Digital News

BIGtoken, Inc. (OTC: FPVD) Announces Closing of BritePool Merger and Corporate Name Change from Force Protection Video Equipment Corp. to BIGtoken, Inc.

Dec 2, 2021

December 02, 2021 08:00 AM Eastern Standard Time WESTLAKE VILLAGE, Calif.--( BUSINESS WIRE )--BIGtoken, Inc. (OTC: FPVD) (formerly Force Video Protection Equipment Corp.), the leading ethically-sourced identity, data, and insights creation and media activation platform, today announced the completion of its merger with BritePool, Inc., a leading identity verification company for advertisers and publishers. The Company also announced the change of its corporate name to BIGtoken, Inc. In addition, the Company has applied with FINRA to change its Over-The-Counter (OTC) trading symbol, which will be announced upon FINRA’s approval. David J. Moore has been appointed as CEO of BIGtoken and has joined the BIGtoken board. Moore is the co-founder and former CEO of BritePool. “By combining the capabilities and talent of our two organizations, BIGtoken is now poised for accelerated growth as a leader to deliver superior targeted marketing results for advertisers today and in the evolving privacy-oriented future,” Moore said. Before BritePool’s creation, Moore served as president of WPP Digital and chairman of Xaxis, WPP’s digital arm. Earlier, he co-founded 24/7 Real Media, which he led, as chairman and CEO, until its sale to WPP, for $649 million. Moore is a former chairman of the Interactive Advertising Bureau (IAB) and was the founding chairman of the IAB Tech Lab. George Stella, BIGtoken’s co-founder and president will continue in this role. He said, “This merger positions us to provide even greater value to existing clients, expand our reach, and continue our development of the innovative, privacy-oriented marketing services digital advertisers need and consumers increasingly demand in the new data economy.” Bob Perkins, BritePool’s chief operating officer, has assumed this position at BIGtoken and joined the BIGtoken board. Perkins is the former senior vice president of marketing at Pizza Hut and former president of Chiat/Day New York. About BIGtoken BIGtoken is the leading ethically-sourced identity, data, and insights creation platform. Through a transparent platform and consumer reward system, BIGtoken offers users choice, transparency, and compensation for their anonymized data. Participating consumers earn rewards and advertisers and media companies get access to insights from compliant, zero-party data for marketing and media activation. For more information on BIGtoken, visit BIGtoken.com . Cautionary Statement Regarding Forward-Looking Information This news release contains "forward-looking statements'' made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relate to future, not past, events and may often be identified by words such as "expect," "anticipate," "intend," "plan," "believe," "seek" or "will." Forward-looking statements by their nature address matters that are, to different degrees, uncertain. Specific risks and uncertainties that could cause our actual results to differ materially from those expressed in our forward-looking statements include risks inherent in our business, and our need for future capital. Actual results may differ materially from the results anticipated in these forward-looking statements. Additional information on potential factors that could affect our results and other risks and uncertainties are detailed from time to time in BIGtoken’s periodic reports filed with the Securities and Exchange Commission (SEC), including its Annual Report on Form 10-K for the year ended December 31, 2020, its Quarterly Reports on Form 10-Q as well as and in other reports filed with the SEC. We do not assume any obligation to update any forward-looking statements. Contacts

WPP Digital Investments

20 Investments

WPP Digital has made 20 investments. Their latest investment was in Refinery29 as part of their Convertible Note on May 5, 2019.

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WPP Digital Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

5/23/2019

Convertible Note

Refinery29

$8M

No

3

11/14/2018

Series D

MiTu

$10M

No

3

10/30/2017

Series A

The Mighty

$8.2M

Yes

3

9/6/2017

Series B - II

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$99M

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10

6/21/2017

Series C

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$99M

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10

Date

5/23/2019

11/14/2018

10/30/2017

9/6/2017

6/21/2017

Round

Convertible Note

Series D

Series A

Series B - II

Series C

Company

Refinery29

MiTu

The Mighty

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Amount

$8M

$10M

$8.2M

$99M

$99M

New?

No

No

Yes

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Co-Investors

Sources

3

3

3

10

10

WPP Digital Portfolio Exits

13 Portfolio Exits

WPP Digital has 13 portfolio exits. Their latest portfolio exit was Celtra on November 09, 2021.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

11/9/2021

Acq - Fin

$99M

2

4/28/2021

Acquired

$99M

3

2/21/2020

Acquired

$99M

2

12/19/2019

Asset Sale

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$99M

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10

11/5/2019

Acquired

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$99M

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10

Date

11/9/2021

4/28/2021

2/21/2020

12/19/2019

11/5/2019

Exit

Acq - Fin

Acquired

Acquired

Asset Sale

Acquired

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Acquirer

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Sources

2

3

2

10

10

WPP Digital Acquisitions

1 Acquisition

WPP Digital acquired 1 company. Their latest acquisition was Deeplocal on April 27, 2017.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

4/27/2017

$99M

Acq - Fin

2

Date

4/27/2017

Investment Stage

Companies

Valuation

$99M

Total Funding

Note

Acq - Fin

Sources

2

WPP Digital Partners & Customers

3 Partners and customers

WPP Digital has 3 strategic partners and customers. WPP Digital recently partnered with Mutual Mobile on August 8, 2013.

Date

Type

Business Partner

Country

News Snippet

Sources

8/15/2013

Partner

United States

Mutual Mobile Announces Strategic Partnership with WPP Digital - Mutual Mobile Strategic Alliance Underscores Belief In Mobile As Critical to the Future of How People Interact with Brands.

`` We 've been on the hunt for a partner that would help us take Mutual Mobile to the next level while preserving the great company we 've built -- WPP Digital is that partner , '' said Mutual Mobile co-founder Tarun Nimmagadda .

1

10/29/2010

Partner

United States

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10

11/5/2009

Partner

United States

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10

Date

8/15/2013

10/29/2010

11/5/2009

Type

Partner

Partner

Partner

Business Partner

Country

United States

United States

United States

News Snippet

Mutual Mobile Announces Strategic Partnership with WPP Digital - Mutual Mobile Strategic Alliance Underscores Belief In Mobile As Critical to the Future of How People Interact with Brands.

`` We 've been on the hunt for a partner that would help us take Mutual Mobile to the next level while preserving the great company we 've built -- WPP Digital is that partner , '' said Mutual Mobile co-founder Tarun Nimmagadda .

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Sources

1

10

10

WPP Digital Team

2 Team Members

WPP Digital has 2 team members, including current President, David Moore.

Name

Work History

Title

Status

David Moore

President

Current

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Name

David Moore

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Work History

Title

President

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Status

Current

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