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Investments

20

Portfolio Exits

12

Partners & Customers

1

About WPP Digital

Through WPP Digital, WPP makes acquisitions and strategic investments in companies that improve the Group's understanding of the digital space and provide access for WPP companies and their clients to a portfolio of digital experts.

WPP Digital Headquarter Location

27 Farm Street

London, England, W1J 5RJ,

United Kingdom

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Latest WPP Digital News

BritePool Appoints Advertising and Technology Industry Veteran David J. Moore as CEO

May 13, 2019

BritePool Appoints Advertising and Technology Industry Veteran David J. Moore as CEO Unveils Select Members of Steering Committee Comprised of Market Leaders in Publishing, Advertising Media and Technology First consumer focused, vibrant, safe and secure solution for the digital marketing ecosystem in an advertising supported open internet May 13, 2019 10:00 AM Eastern Daylight Time NEW YORK--( BUSINESS WIRE )-- BritePool today announced that advertising and technology industry veteran David J. Moore has been named CEO. Mr. Moore has decades of leadership experience at the intersection of advertising, media, publishing and technology and joins BritePool from WPP where he served as Chairman of Xaxis and President of WPP Digital. Mr. Moore was the founder and CEO of 24/7 Real Media, which he sold to WPP in 2007. In his time at WPP, Mr. Moore championed the transformative role of technology through the development of new media products that deliver quantifiable value. He also helped support and develop a range of WPP venture investments. Mr. Moore joins a deep team of experienced team members and leaders in the content, publishing, advertising and technology sectors. Bob Perkins, former CMO of Pizza Hut and President of Chiat/Day New York is COO and Michael Connolly, co-founder and CEO of Sonobi and Greg Williams, co-founder of MediaMath also serve as directors of BritePool. “The urgent need for this solution is palpable in all quarters of the online publishing and advertising communities,” commented Mr. Moore. “Google’s announcement last week clearly strengthens its advertising dominance and deals a sharp blow to digital marketing companies. BritePool has the technology that operates in a world without 3rd party cookies that enables consumers and publishers to have more transparency leading to a sustainable open Internet. Our solution can be installed today.” BritePool also unveiled several members of its management steering committee, welcoming these executives as trusted advisors, commercial partners and participants in the BritePool solution to provide input, guide development and accelerate acceptance and buy-in across the industry. Select members of the steering committee include: Jason White, CBS, Steve Bagdasarian, Publishers Clearing House, Jeremy Hlavacek IBM’s Weather.com, Andrew Meaden, Group M, Bill Simmons, Dataxu, Stuart Ingis, Venable and Steve Reiss, Weil Gotshal. According to Mr. Moore, BritePool was created with the goal of solving the twin challenges currently facing the publishing and advertising industry: building consumer trust and voluntary acceptance while establishing a persistent digital last mile to the consumer in the form of a verifiable and actionable identity. Mr. Moore pointed to the results from last week’s release of the BritePool/Annenberg study, where only 9% of consumers strongly believe they are in control of their data online. “This growing and meaningful level of consumer distrust in the online advertising ecosystem that has led to increased and onerous government oversight and regulations that are threatening the commercial viability of publishers, concentrating control of the Internet in the hands of a few actors and stunting innovation.” Mr. Moore continued, “We are excited to be joined but such a strong group of leaders on our steering committee, all of whom are enthusiastic contributors, supporters and in some cases, commercial partners.”

WPP Digital Investments

20 Investments

WPP Digital has made 20 investments. Their latest investment was in Refinery29 as part of their Convertible Note on May 5, 2019.

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WPP Digital Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

5/23/2019

Convertible Note

Refinery29

$8M

No

3

11/14/2018

Series D

MiTu

$10M

No

3

10/30/2017

Series A

The Mighty

$8.2M

Yes

3

9/6/2017

Series B - II

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$99M

Subscribe to see more

10

6/21/2017

Series C

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$99M

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10

Date

5/23/2019

11/14/2018

10/30/2017

9/6/2017

6/21/2017

Round

Convertible Note

Series D

Series A

Series B - II

Series C

Company

Refinery29

MiTu

The Mighty

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Amount

$8M

$10M

$8.2M

$99M

$99M

New?

No

No

Yes

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Co-Investors

Sources

3

3

3

10

10

WPP Digital Portfolio Exits

12 Portfolio Exits

WPP Digital has 12 portfolio exits. Their latest portfolio exit was DynamicAction on April 28, 2021.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

4/28/2021

Acquired

3

2/21/2020

Acquired

2

12/19/2019

Asset Sale

2

00/00/0000

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$991

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10

00/00/0000

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$991

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10

Date

4/28/2021

2/21/2020

12/19/2019

00/00/0000

00/00/0000

Exit

Acquired

Acquired

Asset Sale

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Companies

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Valuation

$991

$991

Acquirer

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Sources

3

2

2

10

10

WPP Digital Acquisitions

1 Acquisition

WPP Digital acquired 1 company. Their latest acquisition was Deeplocal on April 27, 2017.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

4/27/2017

Acq - Fin

2

Date

4/27/2017

Investment Stage

Companies

Valuation

Total Funding

Note

Acq - Fin

Sources

2

WPP Digital Partners & Customers

1 Partners and customers

WPP Digital has 1 strategic partners and customers. WPP Digital recently partnered with Buddy Media on October 10, 2010.

Date

Type

Business Partner

Country

News Snippet

Sources

10/29/2010

Partner

Buddy Media

United States

WPP Digital Invests $5 Million in Buddy Media. WPP and Buddy Media launch strategic partnership to scale Facebook marketing - WPP

The goal of the partnership is to simplify and improve the process by which WPP Digital clients that want to engage with audiences on Facebook can do so via the Buddy Media .

1

Date

10/29/2010

Type

Partner

Business Partner

Buddy Media

Country

United States

News Snippet

WPP Digital Invests $5 Million in Buddy Media. WPP and Buddy Media launch strategic partnership to scale Facebook marketing - WPP

The goal of the partnership is to simplify and improve the process by which WPP Digital clients that want to engage with audiences on Facebook can do so via the Buddy Media .

Sources

1

WPP Digital Team

1 Team Member

WPP Digital has 1 team member, including current President, David Moore.

Name

Work History

Title

Status

David Moore

President

Current

Name

David Moore

Work History

Title

President

Status

Current

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