Investments
20Portfolio Exits
13Partners & Customers
3About WPP Digital
Through WPP Digital, WPP makes acquisitions and strategic investments in companies that improve the Group's understanding of the digital space and provide access for WPP companies and their clients to a portfolio of digital experts.

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Latest WPP Digital News
Dec 2, 2021
December 02, 2021 08:00 AM Eastern Standard Time WESTLAKE VILLAGE, Calif.--( BUSINESS WIRE )--BIGtoken, Inc. (OTC: FPVD) (formerly Force Video Protection Equipment Corp.), the leading ethically-sourced identity, data, and insights creation and media activation platform, today announced the completion of its merger with BritePool, Inc., a leading identity verification company for advertisers and publishers. The Company also announced the change of its corporate name to BIGtoken, Inc. In addition, the Company has applied with FINRA to change its Over-The-Counter (OTC) trading symbol, which will be announced upon FINRA’s approval. David J. Moore has been appointed as CEO of BIGtoken and has joined the BIGtoken board. Moore is the co-founder and former CEO of BritePool. “By combining the capabilities and talent of our two organizations, BIGtoken is now poised for accelerated growth as a leader to deliver superior targeted marketing results for advertisers today and in the evolving privacy-oriented future,” Moore said. Before BritePool’s creation, Moore served as president of WPP Digital and chairman of Xaxis, WPP’s digital arm. Earlier, he co-founded 24/7 Real Media, which he led, as chairman and CEO, until its sale to WPP, for $649 million. Moore is a former chairman of the Interactive Advertising Bureau (IAB) and was the founding chairman of the IAB Tech Lab. George Stella, BIGtoken’s co-founder and president will continue in this role. He said, “This merger positions us to provide even greater value to existing clients, expand our reach, and continue our development of the innovative, privacy-oriented marketing services digital advertisers need and consumers increasingly demand in the new data economy.” Bob Perkins, BritePool’s chief operating officer, has assumed this position at BIGtoken and joined the BIGtoken board. Perkins is the former senior vice president of marketing at Pizza Hut and former president of Chiat/Day New York. About BIGtoken BIGtoken is the leading ethically-sourced identity, data, and insights creation platform. Through a transparent platform and consumer reward system, BIGtoken offers users choice, transparency, and compensation for their anonymized data. Participating consumers earn rewards and advertisers and media companies get access to insights from compliant, zero-party data for marketing and media activation. For more information on BIGtoken, visit BIGtoken.com . Cautionary Statement Regarding Forward-Looking Information This news release contains "forward-looking statements'' made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relate to future, not past, events and may often be identified by words such as "expect," "anticipate," "intend," "plan," "believe," "seek" or "will." Forward-looking statements by their nature address matters that are, to different degrees, uncertain. Specific risks and uncertainties that could cause our actual results to differ materially from those expressed in our forward-looking statements include risks inherent in our business, and our need for future capital. Actual results may differ materially from the results anticipated in these forward-looking statements. Additional information on potential factors that could affect our results and other risks and uncertainties are detailed from time to time in BIGtoken’s periodic reports filed with the Securities and Exchange Commission (SEC), including its Annual Report on Form 10-K for the year ended December 31, 2020, its Quarterly Reports on Form 10-Q as well as and in other reports filed with the SEC. We do not assume any obligation to update any forward-looking statements. Contacts
WPP Digital Investments
20 Investments
WPP Digital has made 20 investments. Their latest investment was in Refinery29 as part of their Convertible Note on May 5, 2019.

WPP Digital Investments Activity

Date | Round | Company | Amount | New? | Co-Investors | Sources |
---|---|---|---|---|---|---|
5/23/2019 | Convertible Note | Refinery29 | $8M | No | 3 | |
11/14/2018 | Series D | MiTu | $10M | No | 3 | |
10/30/2017 | Series A | The Mighty | $8.2M | Yes | GGV Capital, and WPP Digital | 3 |
9/6/2017 | Series B - II | |||||
6/21/2017 | Series C |
Date | 5/23/2019 | 11/14/2018 | 10/30/2017 | 9/6/2017 | 6/21/2017 |
---|---|---|---|---|---|
Round | Convertible Note | Series D | Series A | Series B - II | Series C |
Company | Refinery29 | MiTu | The Mighty | ||
Amount | $8M | $10M | $8.2M | ||
New? | No | No | Yes | ||
Co-Investors | GGV Capital, and WPP Digital | ||||
Sources | 3 | 3 | 3 |
WPP Digital Portfolio Exits
13 Portfolio Exits
WPP Digital has 13 portfolio exits. Their latest portfolio exit was Celtra on November 09, 2021.
Date | Exit | Companies | Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model. | Acquirer | Sources |
---|---|---|---|---|---|
11/9/2021 | Acq - Fin | 2 | |||
4/28/2021 | Acquired | 3 | |||
2/21/2020 | Acquired | 2 | |||
Date | 11/9/2021 | 4/28/2021 | 2/21/2020 | ||
---|---|---|---|---|---|
Exit | Acq - Fin | Acquired | Acquired | ||
Companies | |||||
Valuation | |||||
Acquirer | |||||
Sources | 2 | 3 | 2 |
WPP Digital Acquisitions
1 Acquisition
WPP Digital acquired 1 company. Their latest acquisition was Deeplocal on April 27, 2017.
Date | Investment Stage | Companies | Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model. | Total Funding | Note | Sources |
---|---|---|---|---|---|---|
4/27/2017 | Acq - Fin | 2 |
Date | 4/27/2017 |
---|---|
Investment Stage | |
Companies | |
Valuation | |
Total Funding | |
Note | Acq - Fin |
Sources | 2 |
WPP Digital Partners & Customers
3 Partners and customers
WPP Digital has 3 strategic partners and customers. WPP Digital recently partnered with Mutual Mobile on August 8, 2013.
Date | Type | Business Partner | Country | News Snippet | Sources |
---|---|---|---|---|---|
8/15/2013 | Partner | United States | `` We 've been on the hunt for a partner that would help us take Mutual Mobile to the next level while preserving the great company we 've built -- WPP Digital is that partner , '' said Mutual Mobile co-founder Tarun Nimmagadda . | 1 | |
10/29/2010 | Partner | ||||
11/5/2009 | Partner |
Date | 8/15/2013 | 10/29/2010 | 11/5/2009 |
---|---|---|---|
Type | Partner | Partner | Partner |
Business Partner | |||
Country | United States | ||
News Snippet | `` We 've been on the hunt for a partner that would help us take Mutual Mobile to the next level while preserving the great company we 've built -- WPP Digital is that partner , '' said Mutual Mobile co-founder Tarun Nimmagadda . | ||
Sources | 1 |
WPP Digital Team
2 Team Members
WPP Digital has 2 team members, including current President, David Moore.
Name | Work History | Title | Status |
---|---|---|---|
David Moore | President | Current | |
Name | David Moore | |
---|---|---|
Work History | ||
Title | President | |
Status | Current |
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