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WPP company logo
Corporation
BUSINESS PRODUCTS & SERVICES | Advertising, Marketing & PR
wpp.com

Investments

66

Portfolio Exits

26

Partners & Customers

10

About WPP

WPP (LSE: WPP) (NASDAQ: WPPGY) is an advertising and public relations company that engages in marketing and communications services. The company provides a range of advertising and marketing services including advertising and media investment management, data investment management, public relations and public affairs, branding and identity, healthcare communications, direct, digital, promotion, and relationship marketing, and specialist communications. The company was founded in 1971 and is based in London, U.K.

Headquarters Location

27 Farm Street

London, England, W1J 5RJ,

United Kingdom

+44 (0)20 7408 2204

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Research containing WPP

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned WPP in 1 CB Insights research brief, most recently on Jan 5, 2023.

Latest WPP News

Search Growth Slows As Retail Media Takes Lead In Agency Forecasts

Dec 5, 2023

WPP’s GroupM and IPG Mediabrands’ Magna have releaseddata around annual predictions related to search, retail media, social and video. Within GroupM’s digital ad-revenue numbers, the agency forecasts search will see the slowest growth,with a compounded annual growth rate (CAGR) of 4.1%. Retail media will grow 9.3%. Other -- a category that includes social media and short-form video -- will grow 8.5% on a compound basis. GroupM forecasts that at the close of 2023, retail media will have become the fastest-growing digital channel -- forecast to improve 9.3% compared with 2022. Growth in 2024 will decelerateas retailers likely add net-new non-endemic advertisers to rosters, and share shifts take place as smaller players challenge Amazon’s dominance. Walmart, which reported $2.7 billion inadvertising revenue in 2022, is likely to take in more than $3 billion worldwide in 2023, which should earn it a position in GroupM’s top 25 global ad-sellers list. advertisement advertisement Two events willaffect search, artificial intelligence (AI) and the pending ruling against Google in the Federal Trade Commission (FTC) antitrust lawsuit, although it is unlikely that they will lead to a significantstructural change for the company. GroupM estimates that companies mentioned AI 443 times in earnings calls for Microsoft and Alphabet in 2023. Digital ad revenue is forecast to grow11.2% in 2023 after ad sellers including Meta, Alphabet (Google), Amazon, Spotify, Pinterest, Microsoft and Snap all reported accelerating growth in the third quarter, according to GroupM. Thegrowth excludes connected television (CTV), digital out-of-home (DOOH), and other digital extensions of traditional media from the data. IPG Mediabrands’ Magna released its winterupdate, Global Ad Forecast, which predicts that net advertising revenue for media owners will rise 5.5% to $853 billion this year, and by 7.2% in 2024. The data suggests Keyword Search andecommerce will remain the most popular ad formats -- up 9% to about $298 billion in 2023. The U.S. market for search grew 10% this year, driven by retail media, which represents 23% of totalsearch-advertising revenue outside of China. Retail Media Networks generated $124 billion of ad revenues globally in 2023, and about $43 billion in the U.S. Retail Media Networksrepresent 15% of global advertising revenue. Some 87% went into keyword search-based formats. Magna predicts global Retail Media Networks -- mostly run by ecommerce platforms like Amazon ortraditional retailers like Walmart -- will rise 20% outside of China. Although Search has seen growth, it was far outpaced by social, which witnessed 14% growth. Social and Video formats hitdouble-digit growth based on better monetization of the rapidly growing short vertical video impressions. This year, social-media companies like Meta, and TikTok are expected to grow 15% to$182 billion, while short-form pure-play video platforms like YouTube and Twitch are forecast to grow by 9% to $70 billion.

WPP Investments

66 Investments

WPP has made 66 investments. Their latest investment was in Majority as part of their Corporate Minority on June 6, 2023.

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WPP Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

6/20/2023

Corporate Minority

Majority

Yes

2

11/8/2022

Series A

PulPac

$31.16M

Yes

10

10/7/2022

Secondary Market

Mediacom Communications

Yes

2

3/30/2022

Series B - II

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$99M

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10

2/2/2021

Series B

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$99M

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10

Date

6/20/2023

11/8/2022

10/7/2022

3/30/2022

2/2/2021

Round

Corporate Minority

Series A

Secondary Market

Series B - II

Series B

Company

Majority

PulPac

Mediacom Communications

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Amount

$31.16M

$99M

$99M

New?

Yes

Yes

Yes

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Co-Investors

Sources

2

10

2

10

10

WPP Portfolio Exits

26 Portfolio Exits

WPP has 26 portfolio exits. Their latest portfolio exit was Vice Media on June 22, 2023.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

6/22/2023

Asset Sale

$99M

4

10/29/2021

Acquired

$99M

16

5/25/2021

Acquired

$99M

16

1/14/2021

Acquired

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$99M

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10

12/17/2020

Acquired

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$99M

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10

Date

6/22/2023

10/29/2021

5/25/2021

1/14/2021

12/17/2020

Exit

Asset Sale

Acquired

Acquired

Acquired

Acquired

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Acquirer

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Sources

4

16

16

10

10

WPP Acquisitions

56 Acquisitions

WPP acquired 56 companies. Their latest acquisition was amp on April 20, 2023.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

4/20/2023

$99M

Acquired

1

3/27/2023

$99M

Acquired

14

3/22/2023

Private Equity

$99M

Acquired

6

3/7/2023

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$99M

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10

1/5/2023

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$99M

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10

Date

4/20/2023

3/27/2023

3/22/2023

3/7/2023

1/5/2023

Investment Stage

Private Equity

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Total Funding

Note

Acquired

Acquired

Acquired

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Sources

1

14

6

10

10

WPP Partners & Customers

10 Partners and customers

WPP has 10 strategic partners and customers. WPP recently partnered with Sprinklr on November 11, 2023.

Date

Type

Business Partner

Country

News Snippet

Sources

11/8/2023

Partner

United States

WPP and Sprinklr partner to bring AI-powered customer experience management solutions to global brands

Through this partnership , WPP will become Sprinklr 's first global agency partner , and the two companies will collaborate on a new offering , CX Live AI , that connects Sprinklr 's AI + platform , which includes both Sprinklr customized AI models and generative AI capabilities , with WPP 's own AI resources .

3

10/4/2023

Partner

United States

New WPP & Shopify Partnership Will Help Clients Scale Quickly

Through this partnership , WPP clients will be able to unlock the growth opportunities of Shopify 's platform , bringing the best of its direct-to-consumer and conversion expertise to global brands .

3

10/4/2023

Partner

Canada

1

9/19/2023

Client

Switzerland

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10

8/8/2023

Vendor

United States

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10

Date

11/8/2023

10/4/2023

10/4/2023

9/19/2023

8/8/2023

Type

Partner

Partner

Partner

Client

Vendor

Business Partner

Country

United States

United States

Canada

Switzerland

United States

News Snippet

WPP and Sprinklr partner to bring AI-powered customer experience management solutions to global brands

Through this partnership , WPP will become Sprinklr 's first global agency partner , and the two companies will collaborate on a new offering , CX Live AI , that connects Sprinklr 's AI + platform , which includes both Sprinklr customized AI models and generative AI capabilities , with WPP 's own AI resources .

New WPP & Shopify Partnership Will Help Clients Scale Quickly

Through this partnership , WPP clients will be able to unlock the growth opportunities of Shopify 's platform , bringing the best of its direct-to-consumer and conversion expertise to global brands .

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Sources

3

3

1

10

10

WPP Team

59 Team Members

WPP has 59 team members, including , .

Name

Work History

Title

Status

Steve Madincea

Founder

Current

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Name

Steve Madincea

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Work History

Title

Founder

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Status

Current

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