
Investments
66Portfolio Exits
26Partners & Customers
10About WPP
WPP (LSE: WPP) (NASDAQ: WPPGY) is an advertising and public relations company that engages in marketing and communications services. The company provides a range of advertising and marketing services including advertising and media investment management, data investment management, public relations and public affairs, branding and identity, healthcare communications, direct, digital, promotion, and relationship marketing, and specialist communications. The company was founded in 1971 and is based in London, U.K.
Research containing WPP
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned WPP in 1 CB Insights research brief, most recently on Jan 5, 2023.
Latest WPP News
Dec 5, 2023
WPP’s GroupM and IPG Mediabrands’ Magna have releaseddata around annual predictions related to search, retail media, social and video. Within GroupM’s digital ad-revenue numbers, the agency forecasts search will see the slowest growth,with a compounded annual growth rate (CAGR) of 4.1%. Retail media will grow 9.3%. Other -- a category that includes social media and short-form video -- will grow 8.5% on a compound basis. GroupM forecasts that at the close of 2023, retail media will have become the fastest-growing digital channel -- forecast to improve 9.3% compared with 2022. Growth in 2024 will decelerateas retailers likely add net-new non-endemic advertisers to rosters, and share shifts take place as smaller players challenge Amazon’s dominance. Walmart, which reported $2.7 billion inadvertising revenue in 2022, is likely to take in more than $3 billion worldwide in 2023, which should earn it a position in GroupM’s top 25 global ad-sellers list. advertisement advertisement Two events willaffect search, artificial intelligence (AI) and the pending ruling against Google in the Federal Trade Commission (FTC) antitrust lawsuit, although it is unlikely that they will lead to a significantstructural change for the company. GroupM estimates that companies mentioned AI 443 times in earnings calls for Microsoft and Alphabet in 2023. Digital ad revenue is forecast to grow11.2% in 2023 after ad sellers including Meta, Alphabet (Google), Amazon, Spotify, Pinterest, Microsoft and Snap all reported accelerating growth in the third quarter, according to GroupM. Thegrowth excludes connected television (CTV), digital out-of-home (DOOH), and other digital extensions of traditional media from the data. IPG Mediabrands’ Magna released its winterupdate, Global Ad Forecast, which predicts that net advertising revenue for media owners will rise 5.5% to $853 billion this year, and by 7.2% in 2024. The data suggests Keyword Search andecommerce will remain the most popular ad formats -- up 9% to about $298 billion in 2023. The U.S. market for search grew 10% this year, driven by retail media, which represents 23% of totalsearch-advertising revenue outside of China. Retail Media Networks generated $124 billion of ad revenues globally in 2023, and about $43 billion in the U.S. Retail Media Networksrepresent 15% of global advertising revenue. Some 87% went into keyword search-based formats. Magna predicts global Retail Media Networks -- mostly run by ecommerce platforms like Amazon ortraditional retailers like Walmart -- will rise 20% outside of China. Although Search has seen growth, it was far outpaced by social, which witnessed 14% growth. Social and Video formats hitdouble-digit growth based on better monetization of the rapidly growing short vertical video impressions. This year, social-media companies like Meta, and TikTok are expected to grow 15% to$182 billion, while short-form pure-play video platforms like YouTube and Twitch are forecast to grow by 9% to $70 billion.
WPP Investments
66 Investments
WPP has made 66 investments. Their latest investment was in Majority as part of their Corporate Minority on June 6, 2023.

WPP Investments Activity

Date | Round | Company | Amount | New? | Co-Investors | Sources |
---|---|---|---|---|---|---|
6/20/2023 | Corporate Minority | Majority | Yes | 2 | ||
11/8/2022 | Series A | PulPac | $31.16M | Yes | 10 | |
10/7/2022 | Secondary Market | Mediacom Communications | Yes | 2 | ||
3/30/2022 | Series B - II | |||||
2/2/2021 | Series B |
Date | 6/20/2023 | 11/8/2022 | 10/7/2022 | 3/30/2022 | 2/2/2021 |
---|---|---|---|---|---|
Round | Corporate Minority | Series A | Secondary Market | Series B - II | Series B |
Company | Majority | PulPac | Mediacom Communications | ||
Amount | $31.16M | ||||
New? | Yes | Yes | Yes | ||
Co-Investors | |||||
Sources | 2 | 10 | 2 |
WPP Portfolio Exits
26 Portfolio Exits
WPP has 26 portfolio exits. Their latest portfolio exit was Vice Media on June 22, 2023.
Date | Exit | Companies | Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model. | Acquirer | Sources |
---|---|---|---|---|---|
6/22/2023 | Asset Sale | 4 | |||
10/29/2021 | Acquired | 16 | |||
5/25/2021 | Acquired | 16 | |||
Date | 6/22/2023 | 10/29/2021 | 5/25/2021 | ||
---|---|---|---|---|---|
Exit | Asset Sale | Acquired | Acquired | ||
Companies | |||||
Valuation | |||||
Acquirer | |||||
Sources | 4 | 16 | 16 |
WPP Acquisitions
56 Acquisitions
WPP acquired 56 companies. Their latest acquisition was amp on April 20, 2023.
Date | Investment Stage | Companies | Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model. | Total Funding | Note | Sources |
---|---|---|---|---|---|---|
4/20/2023 | Acquired | 1 | ||||
3/27/2023 | Acquired | 14 | ||||
3/22/2023 | Private Equity | Acquired | 6 | |||
3/7/2023 | ||||||
1/5/2023 |
Date | 4/20/2023 | 3/27/2023 | 3/22/2023 | 3/7/2023 | 1/5/2023 |
---|---|---|---|---|---|
Investment Stage | Private Equity | ||||
Companies | |||||
Valuation | |||||
Total Funding | |||||
Note | Acquired | Acquired | Acquired | ||
Sources | 1 | 14 | 6 |
WPP Partners & Customers
10 Partners and customers
WPP has 10 strategic partners and customers. WPP recently partnered with Sprinklr on November 11, 2023.
Date | Type | Business Partner | Country | News Snippet | Sources |
---|---|---|---|---|---|
11/8/2023 | Partner | United States | Through this partnership , WPP will become Sprinklr 's first global agency partner , and the two companies will collaborate on a new offering , CX Live AI , that connects Sprinklr 's AI + platform , which includes both Sprinklr customized AI models and generative AI capabilities , with WPP 's own AI resources . | 3 | |
10/4/2023 | Partner | United States | New WPP & Shopify Partnership Will Help Clients Scale Quickly Through this partnership , WPP clients will be able to unlock the growth opportunities of Shopify 's platform , bringing the best of its direct-to-consumer and conversion expertise to global brands . | 3 | |
10/4/2023 | Partner | Canada | 1 | ||
9/19/2023 | Client | ||||
8/8/2023 | Vendor |
Date | 11/8/2023 | 10/4/2023 | 10/4/2023 | 9/19/2023 | 8/8/2023 |
---|---|---|---|---|---|
Type | Partner | Partner | Partner | Client | Vendor |
Business Partner | |||||
Country | United States | United States | Canada | ||
News Snippet | Through this partnership , WPP will become Sprinklr 's first global agency partner , and the two companies will collaborate on a new offering , CX Live AI , that connects Sprinklr 's AI + platform , which includes both Sprinklr customized AI models and generative AI capabilities , with WPP 's own AI resources . | New WPP & Shopify Partnership Will Help Clients Scale Quickly Through this partnership , WPP clients will be able to unlock the growth opportunities of Shopify 's platform , bringing the best of its direct-to-consumer and conversion expertise to global brands . | |||
Sources | 3 | 3 | 1 |
WPP Team
59 Team Members
WPP has 59 team members, including , .
Name | Work History | Title | Status |
---|---|---|---|
Steve Madincea | Founder | Current | |
Name | Steve Madincea | ||||
---|---|---|---|---|---|
Work History | |||||
Title | Founder | ||||
Status | Current |
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