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Investments

1

Portfolio Exits

1

About WorldCom

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Latest WorldCom News

Study: Big Pharma Avoids TikTok, Pinterest, Snapchat

Apr 24, 2023

Image above from Sanofi website Sanofi is the top big pharma company in self-published online content -- including blogs, websites and social media presence -- according to Worldcom’s biannual “DigitalHealth Monitor,” which analyzed and ranked the 2022 online presence of 25 firms both globally and in 25 countries. Sanofi was followed in order by Novartis, Roche, Bayer and Pfizer. Pfizer was the only one of the companies to also make the top five two years ago, when it placed second, behind Abbott and ahead of Abbvie, AstraZeneca and Novo Nordisk. But, “theplaying field was a bit different” this time around, Worldcom Healthcare chairman Serge Beckers tells Marketing Daily. The number of countries studied in the study decreased from 27 to25, and companies now had to be operating in all of them. advertisement advertisement  “So, besides having increased their presence and improved their communication, some pharmaceuticals will have obtained ahigher ranking because of their regional presence -- the lack of which made other pharmaceuticals disappear from the list,” says Becker. Also, he acknowledges, “the previous reportwas influenced to a large extent by ‘COVID communication.’ So I believe that this report gives a more realistic image of the pharma landscape than the previous one.” What’s that landscape? “The world’s leading pharmaceutical companies continue to spurn the opportunity to connect via social media at a local level,” the reportstates. "However, their use of apps almost doubled.” On the other hand, Beckers said in a statement, “visual platforms like YouTube and TikTok and mainstream social media platformslike Facebook remain underutilized at a local level." Indeed, TikTok, Pinterest and Snapchat have nearly zero usage, Worldcom said, noting that “pharmaceutical companies may be missingan opportunity to engage and build trust with younger generations.” Sanofi was singled out for its use of local blogs in addition to a global one. “While all but two of thecompanies have a ‘global blog,’ local blogs remain hard to find,” said Worldcom. Different playing field or not, Gilead -- which has come under fire from the AIDS Healthcare Foundation -- was the only company to place in the bottom5 in both 2022 and 2020, but was nudged out of last place this time around by Lonza (whose poor communications skills may be why we’d never heard of the firm before). Worldcom said itselected the 25 companies in this year’s study based on their global reputation, size and geographic presence. Scores are based on presence in 11 digital channels, including apps, blogs,corporate websites, local company websites, and social media platforms Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter and YouTube.

WorldCom Investments

1 Investments

WorldCom has made 1 investments. Their latest investment was in Juniper Networks as part of their Unattributed VC on August 8, 1996.

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WorldCom Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

8/1/1996

Unattributed VC

Juniper Networks

$11.21M

Yes

Date

8/1/1996

Round

Unattributed VC

Company

Juniper Networks

Amount

$11.21M

New?

Yes

Co-Investors

Sources

WorldCom Portfolio Exits

1 Portfolio Exit

WorldCom has 1 portfolio exit. Their latest portfolio exit was Juniper Networks on June 25, 1999.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

6/25/1999

IPO

$99M

Public

1

Date

6/25/1999

Exit

IPO

Companies

Valuation

$99M

Acquirer

Public

Sources

1

WorldCom Acquisitions

1 Acquisition

WorldCom acquired 1 company. Their latest acquisition was Brooks Fiber Properties on January 07, 1998.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

1/7/1998

Series B

$99M

$23.49M

Merger

1

Date

1/7/1998

Investment Stage

Series B

Companies

Valuation

$99M

Total Funding

$23.49M

Note

Merger

Sources

1

WorldCom Team

5 Team Members

WorldCom has 5 team members, including former Executive Vice President, Wilbur Williams.

Name

Work History

Title

Status

Wilbur Williams

Telemed, US LEC, and U.S. Air Force

Executive Vice President

Former

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Name

Wilbur Williams

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Work History

Telemed, US LEC, and U.S. Air Force

Title

Executive Vice President

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Status

Former

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