Aug 4, 2023

The company says that its innovation facility is equipped with a cutting-edge centre which includes its own sensory lab, research centre, state-of-the-art kitchen, and a talented team of food scientists, researchers, chefs, and experts. The centre will focus on creating and developing new and innovative food products starting in the snacks category which will enhance the brand's overall food product portfolio. (File image) FMCG major Wipro Consumer Care & Lighting has launched its cutting-edge research and innovation centre in Bengaluru on Friday to work on advancing its foods business. The centre will focus on creating and developing new and innovative food products starting in the snacks category which will enhance the brand's overall food product portfolio. Since foraying into the foods business in 2022, the company has made planned acquisitions with Nirapara and Brahmins, in spice and ready-to-eat category, and it aims to solidify its position in its core markets down south. It has revealed plans to grow organically with its own food brand in the works, and, keeping that in mind, Wipro said that the R&D facility aims to accelerate innovation and product development for the foods business. Talking about the newly-launched research centre, Vineet Agrawal, CEO of Wipro Consumer Care & Lighting and MD, Wipro Enterprises, said, "With the ever-changing consumer preferences and an increasingly competitive market landscape, investing in research and innovation is paramount for us as we step into the highly competitive foods business." TRENDING NOW