Jun 24, 2021

Goodwin Procter LLP advised Wild Ventures on the deal. Serenity Kids, the fastest-growing shelf-stable baby and toddler food brand, announced the successful close of a $7 million Series A financing round led by CircleUp Growth Partners. CircleUp and its proprietary data insights platform, Helio, identified Serenity Kids as a brand to watch and was driven to invest in the visionary company to help Serenity Kids lead the transformation of the baby and toddler food industry. Additional funding for the round was provided by Wild Ventures and existing notable investors including Nick Green and Gunnar Lovelace, co-founders of Thrive Market; Melissa Urban, founder and CEO of Whole30; Katie Wells, founder of Wellness Mama; and Ben Greenfield, author and co-founder of Kion. The round also includes new investors such as Jason and Colleen Wachob, married co-founders of mindbodygreen; Joe De Sena, founder of Spartan Race; and Max Lugavere, bestselling author of “Genius Foods.” Wild Ventures is a leading investment fund focused on consumer health products and technology. Serenity Kids is a fast-growing shelf-stable premium baby and toddler food brand that produces products made from ethically sourced meats, organic vegetables, and healthy fats. Couple Joe and Serenity Carr founded the company, driven to create a line of low-sugar, healthy baby food for their daughter. The Goodwin team was led by Andrew Sparks (Picture).