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CONSUMER PRODUCTS & SERVICES | Education & Training (non-internet/mobile) / Colleges & Universities
wmich.edu

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About Western Michigan University

Western Michigan University Headquarters Location

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Latest Western Michigan University News

Western Michigan University To Offer Cannabis Marketing Course in Spring 2023

Sep 7, 2022

Western Michigan University To Offer Cannabis Marketing Course in Spring 2023 The course will be offered through WMU’s Haworth College of Business and will focus on several key areas of interest in cannabis, including consumer traits, ethical and responsible marketing, retail channels, and more. September 7, 2022 As Michigan’s cannabis industry rapidly matures, the state’s education and labor markets are meeting the needs of the burgeoning new industry. Western Michigan University, located in Kalamazoo, Michigan, is offering a new cannabis marketing course starting in spring 2023. The course will be offered through WMU’s Haworth College of Business and is intended to equip students with the necessary skills to enter the cannabis industry, according to a release . “The industry growth and accelerated national legalization are creating new jobs in a robust fashion,” said Dr. Kelly O’Reilly, chair of WMU’s department of marketing. “In cannabis marketing, it is essential to have complete knowledge of the supply chain, cultivation, cannabinoids, history, trends in consumers usage, health benefits, how food and cannabis cultures intersect, and the importance of state tax revenue. This knowledge will help differentiate our students from those from other universities. We expect cannabis marketing to help us continue to solidify our place in the industry for retailer and producer collaboration research.” The course will be taught by Dr. Russell Zwanka, director of WMU’s food marketing program and associate professor of marketing, and will focus on several key areas of interest in cannabis, including history of the plant, consumer traits, ethical and responsible marketing, retail channels, and more. Zwanka has done extensive research in the cannabis market, including working on three books about THC and CBD, three published academic papers, two student-led research projects and more, according to the release. Both undergraduate and graduate students will be able to register for the cannabis marketing class, with flex options for either in-person or online attendance one night per week. “This is a rising business that is changing on a daily basis. It’s an exciting place for consumer goods and retailing where we can show thought leadership and training,” Zwanka said. “This is extremely important to food marketing, as well as supply chain management and sales and business marketing majors, in addition to MBA students in these fields.” September 6, 2022 – PRESS RELEASE –  Canapa by Paxiom has added to its lineup of automated preroll solutions by introducing the first preroll tube loading and tray loading systems available on the market. Fully customizable to meet the exact needs of their preroll clients, both systems integrate seamlessly with the JuanaRoll preroll machine as well as other brands of semiautomatic machines and manual joint filling processes. When paired with the fully automatic JuanaRoll, the tube loading system uses their intelligent elevating conveyor to automatically convey prerolls up to their inspection conveyor to be inspected and check-weighed prior to being robotically or manually loaded into tubes, capped and sealed. For those operations using semiautomatic or manual preroll filling processes, Canapa has designed this system to be manually fed or partnered with a SCARA robotic preroll loader. Their preroll tray filling solutions apply the same principle as the tube loading system. Prerolls are conveyed, weighed and inspected prior to being delicately placed into the client’s tray by a customized SCARA robot. This system is driven by their Vision camera system to ensure precise preroll placement into the designated tray packing pattern. With additional system options available for labeling, bagging, cartoning, case packing and robotic palletizing, Canapa by Paxiom can provide complete A-to-Z automation options that will improve efficiency, increase production and decrease product waste for any preroll producer. To learn more about these tube loading and tray loading systems, the JuanaRoll preroll machine and the WeightCheQ check weigher, visit www.canapasolutions.com/pre-roll-packaging-machine . Ascend Wellness Holdings CEO and Chairman Abner Kurtin was arrested Sept. 6 on a misdemeanor battery charge in Southern Florida, according to the Miami-Dade County Clerk of the Courts. Kurtin, 55, who founded the New York-based multistate operator, was released on a $1,500 bond and issued a stay-away order with pretrial conditional victim contact allowed, according to the Miami-Dade Clerk. Ascend issued a public statement  Tuesday evening acknowledging the incident. “The company is aware of allegations against CEO, Chairman, and Founder Abner Kurtin regarding a domestic-related misdemeanor,” Ascend officials said in the release. “The independent members of the company’s Board of Directors, through its Compensation and Corporate Governance Committee, are conducting an investigation of the matter with the assistance of independent legal counsel, Goodwin Procter, LLP.” Abner’s arraignment hearing is scheduled for Sept. 30, according to the Miami-Dade Clerk. “While the company cannot comment on an active investigation, it is treating this matter with the utmost seriousness and will continue to evaluate appropriate steps as more information becomes available,” Ascend officials said. “The independent members of the board are keenly attuned to the company, its shareholders, and employees, and the management team is focused on ensuring AWH continues to operate effectively during this time.” HEXO Corp. is partnering with Tyson 2.0 to become its exclusive producer in the Canadian market. Under the partnership agreement between the two companies, HEXO will produce Tyson 2.0’s range of products in Canada, including flower, prerolls, vapes and edibles. “We’re delighted that HEXO has been chosen as the exclusive Canadian producer for Tyson 2.0 brands,” said Charlie Bowman, CEO of HEXO. “Our boutique cultivation capabilities and product offerings enable HEXO to elevate the consumer’s cannabis experience. With their broad product range from flower to straight edge prerolls to edibles, the Tyson 2.0 brand fits perfectly into HEXO’s market-leading portfolio.” Tyson 2.0’s HEXO-produced lines will launch in Canada this fall, according to a company release. “Our partnership with HEXO allows us to deliver Tyson 2.0’s vision of a premier cannabis experience to Canadians,” said Chad Bronstein, co-founder, president and chairman of Tyson 2.0. “Tyson 2.0 is dedicated to bringing innovative cannabis products to market and HEXO’s strong reputation as the leader in quality standards made them the obvious choice in Canada.” “We know that Canadians have been eager to try the Tyson 2.0 line and we’re excited to have signed this deal with HEXO, the ideal partner to produce the high-quality, premium and affordable cannabis flower, concentrates and consumables that we’re known for,” said Mike Tyson, co-founder and chief brand officer of Tyson 2.0.

Western Michigan University Acquisitions

1 Acquisition

Western Michigan University acquired 1 company. Their latest acquisition was Southwest Michigan Innovation Center on January 08, 2016.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

1/8/2016

$99M

Acquired

1

Date

1/8/2016

Investment Stage

Companies

Valuation

$99M

Total Funding

Note

Acquired

Sources

1

Western Michigan University Partners & Customers

10 Partners and customers

Western Michigan University has 10 strategic partners and customers. Western Michigan University recently partnered with Uwill on July 7, 2022.

Date

Type

Business Partner

Country

News Snippet

Sources

7/17/2022

Partner

United States

1

11/24/2020

Partner

St. Julian Winery & Distillery Partners with Western Michigan University.

Paw Paw , Michigan -LRB- November 24 , 2020 -RRB- -- St. Julian Winery has partnered with the Center for Principled Leadership and Business Strategy program at Western Michigan University to release Bronconess Peach Bubbly just in time for the holiday season .

1

2/5/2020

Partner

United States

United Airlines' Aviate Pilot Development Program puts WMU aviators on fast track to careers

KALAMAZOO , Mich. -- Western Michigan University is partnering with United Airlines under terms of the company 's new pilot career development initiative called Aviate .

1

9/17/2018

Vendor

United States

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10

7/26/2018

Partner

Germany

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10

Date

7/17/2022

11/24/2020

2/5/2020

9/17/2018

7/26/2018

Type

Partner

Partner

Partner

Vendor

Partner

Business Partner

Country

United States

United States

United States

Germany

News Snippet

St. Julian Winery & Distillery Partners with Western Michigan University.

Paw Paw , Michigan -LRB- November 24 , 2020 -RRB- -- St. Julian Winery has partnered with the Center for Principled Leadership and Business Strategy program at Western Michigan University to release Bronconess Peach Bubbly just in time for the holiday season .

United Airlines' Aviate Pilot Development Program puts WMU aviators on fast track to careers

KALAMAZOO , Mich. -- Western Michigan University is partnering with United Airlines under terms of the company 's new pilot career development initiative called Aviate .

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Sources

1

1

1

10

10

Western Michigan University Team

1 Team Member

Western Michigan University has 1 team member, including former President, Jesse Thompson.

Name

Work History

Title

Status

Jesse Thompson

President

Former

Name

Jesse Thompson

Work History

Title

President

Status

Former

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