Dec 19, 2017

By Adi Menayang Florida-based Wellnext, parent company of brands like Blessed Herbs and Neocell, announced that it has changed its company name to Nutranext. The company said in a release that the new name “establishes a more cohesive identity for the company that reflects its growing lineup of consumer brands addressing a multitude of nutritional needs.”​ Its most recent addition was collagen supplement brand Neocell, which it acquired in August​ ​. Other brands in the portfolio include Rainbow Light, Natural Vitality, Champion Performance, Stop Aging Now, True Health, and Blessed Herbs. "The move to rebrand to Nutranext is part of a larger initiative—integrating systems across the entire Nutranext portfolio—to better serve customers and compete in the marketplace,"​ said Jose Minski, CEO of Nutranext. "While our new identity ushers in a new, exciting chapter for the company, we remain steadfast to our corporate values of quality, integrity, humility, engagement and innovation as we continue to grow our brands and market share. "​ Copyright - Unless otherwise stated all contents of this web site are © 2017 - William Reed Business Media Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions