Investments
47Portfolio Exits
21Funds
9Partners & Customers
3Service Providers
1About VMG Partners
VMG Partners is focused solely on partnering with entrepreneurs and managers to support the growth and strategic development of branded consumer products companies in the lower middle market. Since its inception in 2005, VMG has provided financial resources and strategic guidance to drive growth and value creation in more than 20 companies. VMG's defined set of target industries includes food, beverage, wellness, pet products, personal care and household products brands. Representative past and present partner companies include KIND Healthy Snacks, Pretzel Crisps, Pirate's Booty, Waggin' Train, Natural Balance, Vega, Babyganics, Solid Gold and Justin's. VMG Partners is headquartered in San Francisco and Los Angeles.
VMG Partners Headquarter Location
39 Mesa Street Suite 310
San Francisco, California, 94129,
United States
415-632-4230
Expert Collections containing VMG Partners
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Find VMG Partners in 1 Expert Collection, including Food & Beverage .
Food & Beverage
123 items
Latest VMG Partners News
May 27, 2022
Redbud Brands, an Austin, TX- and Los Angeles, CA-based operating holding company focused on creating, funding, and scaling consumer businesses, raised USD 46M in funding. The round was led by Satori Capital, with participation from Sands Capital, and VMG Partners.
VMG Partners Investments
47 Investments
VMG Partners has made 47 investments. Their latest investment was in Redbud Brands as part of their Private Equity on May 5, 2022.
VMG Partners Investments Activity
Date | Round | Company | Amount | New? | Co-Investors | Sources |
|---|---|---|---|---|---|---|
5/27/2022 | Private Equity | Redbud Brands | $46M | Yes | 2 | |
2/11/2022 | Series B | Bobbie | $50M | No | 5 | |
12/8/2021 | Series A | Mantra Health | $22M | Yes | 3 | |
12/7/2021 | Series A | |||||
11/9/2021 | Private Equity |
Date | 5/27/2022 | 2/11/2022 | 12/8/2021 | 12/7/2021 | 11/9/2021 |
|---|---|---|---|---|---|
Round | Private Equity | Series B | Series A | Series A | Private Equity |
Company | Redbud Brands | Bobbie | Mantra Health | ||
Amount | $46M | $50M | $22M | ||
New? | Yes | No | Yes | ||
Co-Investors | |||||
Sources | 2 | 5 | 3 |
VMG Partners Portfolio Exits
21 Portfolio Exits
VMG Partners has 21 portfolio exits. Their latest portfolio exit was Briogeo on April 29, 2022.
Date | Exit | Companies | Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model. | Acquirer | Sources |
|---|---|---|---|---|---|
4/29/2022 | Acquired | 1 | |||
3/11/2022 | Acquired | 2 | |||
5/18/2021 | Acquired | 19 | |||
Date | 4/29/2022 | 3/11/2022 | 5/18/2021 | ||
|---|---|---|---|---|---|
Exit | Acquired | Acquired | Acquired | ||
Companies | |||||
Valuation | |||||
Acquirer | |||||
Sources | 1 | 2 | 19 |
VMG Partners Acquisitions
7 Acquisitions
VMG Partners acquired 7 companies. Their latest acquisition was Quest Nutrition on May 09, 2015.
Date | Investment Stage | Companies | Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model. | Total Funding | Note | Sources |
|---|---|---|---|---|---|---|
5/9/2015 | Acq - Fin | 1 | ||||
12/4/2013 | ||||||
11/1/2011 | ||||||
11/18/2008 | ||||||
1/1/2008 | Other |
Date | 5/9/2015 | 12/4/2013 | 11/1/2011 | 11/18/2008 | 1/1/2008 |
|---|---|---|---|---|---|
Investment Stage | Other | ||||
Companies | |||||
Valuation | |||||
Total Funding | |||||
Note | Acq - Fin | ||||
Sources | 1 |
VMG Partners Fund History
9 Fund Histories
VMG Partners has 9 funds, including VMG Partners V.
Closing Date | Fund | Fund Type | Status | Amount | Sources |
|---|---|---|---|---|---|
3/4/2021 | VMG Partners V | $871.2M | 2 | ||
7/24/2019 | VMG Catalyst I | ||||
7/28/2017 | VMG Partners IV | ||||
7/11/2017 | VMG Equity Partners IV | ||||
7/11/2017 | VMG Coinvestment Fund II |
Closing Date | 3/4/2021 | 7/24/2019 | 7/28/2017 | 7/11/2017 | 7/11/2017 |
|---|---|---|---|---|---|
Fund | VMG Partners V | VMG Catalyst I | VMG Partners IV | VMG Equity Partners IV | VMG Coinvestment Fund II |
Fund Type | |||||
Status | |||||
Amount | $871.2M | ||||
Sources | 2 |
VMG Partners Partners & Customers
3 Partners and customers
VMG Partners has 3 strategic partners and customers. VMG Partners recently partnered with Ancient Nutrition on January 1, 2019.
Date | Type | Business Partner | Country | News Snippet | Sources |
|---|---|---|---|---|---|
1/14/2019 | Partner | United States | Shearson 's relationship with Ancient Nutrition began as a part of the company 's Ancient Pioneer investor network created through a partnership with VMG Partners . | 2 | |
10/30/2018 | Partner | ||||
9/18/2018 | Partner |
Date | 1/14/2019 | 10/30/2018 | 9/18/2018 |
|---|---|---|---|
Type | Partner | Partner | Partner |
Business Partner | |||
Country | United States | ||
News Snippet | Shearson 's relationship with Ancient Nutrition began as a part of the company 's Ancient Pioneer investor network created through a partnership with VMG Partners . | ||
Sources | 2 |
VMG Partners Service Providers
1 Service Provider
VMG Partners has 1 service provider relationship
Service Provider | Associated Rounds | Provider Type | Service Type |
|---|---|---|---|
Counsel |
Service Provider | |
|---|---|
Associated Rounds | |
Provider Type | Counsel |
Service Type |
Partnership data by VentureSource
VMG Partners Team
14 Team Members
VMG Partners has 14 team members, including current Founder, General Partner, Michael L. Mauze.
Name | Work History | Title | Status |
|---|---|---|---|
Michael L. Mauze | TSG Consumer Partners, Lehman Brothers, and UBS PaineWebber | Founder, General Partner | Current |
Kara Roell | Founder | Current | |
Angad S. Hira | Chief Financial Officer | Current | |
Mary Kayser | Chief Financial Officer | Current | |
David G. Baram | Founding Partner | Current |
Name | Michael L. Mauze | Kara Roell | Angad S. Hira | Mary Kayser | David G. Baram |
|---|---|---|---|---|---|
Work History | TSG Consumer Partners, Lehman Brothers, and UBS PaineWebber | ||||
Title | Founder, General Partner | Founder | Chief Financial Officer | Chief Financial Officer | Founding Partner |
Status | Current | Current | Current | Current | Current |
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