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Private Equity
vmgpartners.com

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Investments

47

Portfolio Exits

21

Funds

9

Partners & Customers

3

Service Providers

1

About VMG Partners

VMG Partners is focused solely on partnering with entrepreneurs and managers to support the growth and strategic development of branded consumer products companies in the lower middle market. Since its inception in 2005, VMG has provided financial resources and strategic guidance to drive growth and value creation in more than 20 companies. VMG's defined set of target industries includes food, beverage, wellness, pet products, personal care and household products brands. Representative past and present partner companies include KIND Healthy Snacks, Pretzel Crisps, Pirate's Booty, Waggin' Train, Natural Balance, Vega, Babyganics, Solid Gold and Justin's. VMG Partners is headquartered in San Francisco and Los Angeles.

VMG Partners Headquarter Location

39 Mesa Street Suite 310

San Francisco, California, 94129,

United States

415-632-4230

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Expert Collections containing VMG Partners

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Find VMG Partners in 1 Expert Collection, including Food & Beverage .

F

Food & Beverage

123 items

Latest VMG Partners News

Redbud Brands Raises USD 46M in Funding

May 27, 2022

Redbud Brands, an Austin, TX- and Los Angeles, CA-based operating holding company focused on creating, funding, and scaling consumer businesses, raised USD 46M in funding. The round was led by Satori Capital, with participation from Sands Capital, and VMG Partners.

VMG Partners Investments

47 Investments

VMG Partners has made 47 investments. Their latest investment was in Redbud Brands as part of their Private Equity on May 5, 2022.

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VMG Partners Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

5/27/2022

Private Equity

Redbud Brands

$46M

Yes

2

2/11/2022

Series B

Bobbie

$50M

No

5

12/8/2021

Series A

Mantra Health

$22M

Yes

3

12/7/2021

Series A

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$99M

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10

11/9/2021

Private Equity

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10

Date

5/27/2022

2/11/2022

12/8/2021

12/7/2021

11/9/2021

Round

Private Equity

Series B

Series A

Series A

Private Equity

Company

Redbud Brands

Bobbie

Mantra Health

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Amount

$46M

$50M

$22M

$99M

New?

Yes

No

Yes

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Co-Investors

Sources

2

5

3

10

10

VMG Partners Portfolio Exits

21 Portfolio Exits

VMG Partners has 21 portfolio exits. Their latest portfolio exit was Briogeo on April 29, 2022.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

4/29/2022

Acquired

1

3/11/2022

Acquired

2

5/18/2021

Acquired

$99M

19

12/2/2020

Acquired

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10

9/18/2020

Acquired

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10

Date

4/29/2022

3/11/2022

5/18/2021

12/2/2020

9/18/2020

Exit

Acquired

Acquired

Acquired

Acquired

Acquired

Companies

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Valuation

$99M

Acquirer

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Sources

1

2

19

10

10

VMG Partners Acquisitions

7 Acquisitions

VMG Partners acquired 7 companies. Their latest acquisition was Quest Nutrition on May 09, 2015.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

5/9/2015

$99M

Acq - Fin

1

12/4/2013

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$99M

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10

11/1/2011

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$99M

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10

11/18/2008

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$99M

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10

1/1/2008

Other

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$99M

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10

Date

5/9/2015

12/4/2013

11/1/2011

11/18/2008

1/1/2008

Investment Stage

Other

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Total Funding

Note

Acq - Fin

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Sources

1

10

10

10

10

VMG Partners Fund History

9 Fund Histories

VMG Partners has 9 funds, including VMG Partners V.

Closing Date

Fund

Fund Type

Status

Amount

Sources

3/4/2021

VMG Partners V

$871.2M

2

7/24/2019

VMG Catalyst I

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$99M

10

7/28/2017

VMG Partners IV

$99M

10

7/11/2017

VMG Equity Partners IV

$99M

10

7/11/2017

VMG Coinvestment Fund II

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$99M

10

Closing Date

3/4/2021

7/24/2019

7/28/2017

7/11/2017

7/11/2017

Fund

VMG Partners V

VMG Catalyst I

VMG Partners IV

VMG Equity Partners IV

VMG Coinvestment Fund II

Fund Type

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Status

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Amount

$871.2M

$99M

$99M

$99M

$99M

Sources

2

10

10

10

10

VMG Partners Partners & Customers

3 Partners and customers

VMG Partners has 3 strategic partners and customers. VMG Partners recently partnered with Ancient Nutrition on January 1, 2019.

Date

Type

Business Partner

Country

News Snippet

Sources

1/14/2019

Partner

United States

Ancient Nutrition Names Greg Shearson as CEO, Adding to Leadership Team of Founders Jordan Rubin and Dr. Josh Axe

Shearson 's relationship with Ancient Nutrition began as a part of the company 's Ancient Pioneer investor network created through a partnership with VMG Partners .

2

10/30/2018

Partner

China

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10

9/18/2018

Partner

United States

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10

Date

1/14/2019

10/30/2018

9/18/2018

Type

Partner

Partner

Partner

Business Partner

Country

United States

China

United States

News Snippet

Ancient Nutrition Names Greg Shearson as CEO, Adding to Leadership Team of Founders Jordan Rubin and Dr. Josh Axe

Shearson 's relationship with Ancient Nutrition began as a part of the company 's Ancient Pioneer investor network created through a partnership with VMG Partners .

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Sources

2

10

10

VMG Partners Service Providers

1 Service Provider

VMG Partners has 1 service provider relationship

Service Provider

Associated Rounds

Provider Type

Service Type

Counsel

Service Provider

Associated Rounds

Provider Type

Counsel

Service Type

Partnership data by VentureSource

VMG Partners Team

14 Team Members

VMG Partners has 14 team members, including current Founder, General Partner, Michael L. Mauze.

Name

Work History

Title

Status

Michael L. Mauze

Founder, General Partner

Current

Kara Roell

Founder

Current

Angad S. Hira

Chief Financial Officer

Current

Mary Kayser

Chief Financial Officer

Current

David G. Baram

Founding Partner

Current

Name

Michael L. Mauze

Kara Roell

Angad S. Hira

Mary Kayser

David G. Baram

Work History

Title

Founder, General Partner

Founder

Chief Financial Officer

Chief Financial Officer

Founding Partner

Status

Current

Current

Current

Current

Current

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