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viola-group.com

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Investments

41

Portfolio Exits

8

Funds

4

About Viola Group

Viola Group is a technology-oriented private equity investment group. Viola Group aims to provide returns by identifying and pursuing attractive investment strategies in the Israeli technology and industry market.

Viola Group Headquarter Location

12 Abba Eban Avenue Ackerstein Towers Bldg. D

Herzliya Pituach, 4672530,

Israel

+972 9 9720 400

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Latest Viola Group News

Insurify Secures $100 Million in Series B financing led by Motive Partners

Sep 1, 2021

New Investment Will Accelerate Insurtech’s Expansion of Operations Amid Year of Dramatic Growth Insurify , America’s highest-rated virtual insurance agent and comparison platform, announced it has closed $100M in Series B funding led by Motive Partners, a specialist private equity firm focused on financial technology investments. The round included participation from existing investors Viola FinTech, MassMutual Ventures, Nationwide, Hearst Ventures, Moneta VC, as well as new investors Viola Growth and Fort Ross Ventures. “We are excited to join our sister fund Viola FinTech and to deepen Viola Group’s involvement in the company and the space” This is the most recent development for the fast-growing company, which has raised a total of $128M to date, has grown its new and recurring revenue by 6x since its Series A funding in Q4 of 2019, and has achieved a CAGR of 151% for the last three years. Insurify will use proceeds from the investment to expand its operations and accelerate its growth initiatives. This includes further scaling and diversifying its product suite through expanding its direct quoting integrations across all insurance verticals, pursuing more embedded insurance opportunities, expanding product functionality to deepen its relationship with new and existing customers beyond the point of purchase, strengthening brand awareness, and increasing hiring efforts. “Our mission is to strengthen the trust between the customer and the agent by building the smartest, most reliable virtual insurance agent in the industry. We want to empower our customers to make the best decisions about their insurance and be confident that they can get immediate savings through our product,” said Snejina Zacharia , founder and CEO of Insurify. “We’re very excited to partner with our investors to continue building a trusted brand loved by millions of customers and achieve our growth targets. The industry is accelerating its shift towards digital insurance brokerage, and Insurify is leading the charge.” Insurify was founded in 2013, when CEO and founder Snejina Zacharia, formerly an executive at Gartner, was confronted by an inefficient car insurance shopping experience where she had only two options: either spend hours on the phone with an agent or spend hours on lead generation websites that returned no quotes. Frustrated by the lack of a true online comparison experience, Zacharia decided to build the solution—Insurify, a virtual insurance agent with real-time quotes and the ability to buy insurance the way customers want, over the phone or online. Insurify provides a tailored insurance purchasing experience where customers can instantly compare accurate auto, home, and life insurance quotes from both large and regional insurance companies through real-time integrations and AI-powered recommendations. Since its Series A funding, Insurify has expanded its home insurance marketplace, deepened its carrier integrations to provide users an instant purchase experience, and launched its first two embedded insurance products through major partnerships with Toyota Insurance Management Solutions and Nationwide, the latter of which also participated in the funding round. In addition, the company has achieved 260% employee growth and established an office in Sofia, Bulgaria, staffed by former members of SkyScanner’s engineering team. Insurify’s consistent 2.5x year-over-year revenue growth despite the effects of COVID-19 is a testament to the power of such a product to provide financial protection nationwide, enabling many customers to instantly cut costs during the pandemic. James O’Neill, Founding Partner at Motive Partners commented, “Insurify is bringing cutting-edge digital distribution technology to the insurance market, a $2 trillion industry in the United States alone. Insurify is already growing rapidly and the new round of investment will allow the company to accelerate its investment in enriching their existing services and extending their reach to additional insurance products. We look forward to partnering closely with Snejina and the Insurify team, and leveraging Motive Partners’ resources in technology and innovation, to capitalize on this unique market opportunity.” Key investors in this round were the Viola FinTech and Viola Growth funds from the Viola group. Viola FinTech also previously participated in Insurify’s Series A funding round. “We are excited to join our sister fund Viola FinTech and to deepen Viola Group’s involvement in the company and the space,” said Harel Beit On, founder and General Partner at Viola Growth. “We were super impressed by Insurify’s ability to deliver a frictionless purchasing experience that customers expect while tackling the unique challenges facing the modern industry. With comparison shopping only growing, Insurify’s embedded insurance products can improve efficiency, satisfaction, and market penetration in insurance,” Beit On added.

Viola Group Investments

41 Investments

Viola Group has made 41 investments. Their latest investment was in Zoomo as part of their Debt - II on November 11, 2021.

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Viola Group Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

11/15/2021

Debt - II

Zoomo

$30M

Yes

1

10/12/2021

Series B

Alviere

$50M

No

8

9/1/2021

Series B

Insurify

$100M

No

4

7/1/2021

Series B

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$99M

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10

6/30/2021

Series A

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$99M

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10

Date

11/15/2021

10/12/2021

9/1/2021

7/1/2021

6/30/2021

Round

Debt - II

Series B

Series B

Series B

Series A

Company

Zoomo

Alviere

Insurify

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Amount

$30M

$50M

$100M

$99M

$99M

New?

Yes

No

No

Subscribe to see more

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Co-Investors

Sources

1

8

4

10

10

Viola Group Portfolio Exits

8 Portfolio Exits

Viola Group has 8 portfolio exits. Their latest portfolio exit was Pagaya on September 15, 2021.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

9/15/2021

Acq - Pending

$99M

5

5/12/2021

IPO

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$99M

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10

7/1/2019

Acquired

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10

3/25/2019

Acquired

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$99M

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10

8/4/2015

Acquired

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10

Date

9/15/2021

5/12/2021

7/1/2019

3/25/2019

8/4/2015

Exit

Acq - Pending

IPO

Acquired

Acquired

Acquired

Companies

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Valuation

$99M

$99M

$99M

Acquirer

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Sources

5

10

10

10

10

Viola Group Acquisitions

1 Acquisition

Viola Group acquired 1 company. Their latest acquisition was Degania Medical on January 01, 1970.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

1/1/1970

$99M

Acq - Fin

1

Date

1/1/1970

Investment Stage

Companies

Valuation

$99M

Total Funding

Note

Acq - Fin

Sources

1

Viola Group Fund History

4 Fund Histories

Viola Group has 4 funds, including Viola FinTech I.

Closing Date

Fund

Fund Type

Status

Amount

Sources

1/24/2019

Viola FinTech I

$106.68M

5

4/15/2015

Viola Private Equity II

$99M

10

Vgames

10

Viola Group Fund

10

Closing Date

1/24/2019

4/15/2015

Fund

Viola FinTech I

Viola Private Equity II

Vgames

Viola Group Fund

Fund Type

Status

Amount

$106.68M

$99M

Sources

5

10

10

10

Viola Group Team

5 Team Members

Viola Group has 5 team members, including current General Partner, Jonathan B. Kolber.

Name

Work History

Title

Status

Harel Beit-on

Founder

Current

Jonathan B. Kolber

General Partner

Current

Osnat Ronen

General Partner

Current

Ayal Shiran

General Partner

Current

Sami Totah

General Partner

Current

Name

Harel Beit-on

Jonathan B. Kolber

Osnat Ronen

Ayal Shiran

Sami Totah

Work History

Title

Founder

General Partner

General Partner

General Partner

General Partner

Status

Current

Current

Current

Current

Current

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