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Venture Capital
upsidevc.com

Investments

58

Portfolio Exits

12

Funds

2

About Upside Partnership

Upside Partnership is a true seed-stage investment firm building a portfolio of purpose-built founders creating high-profile companies. By making each founder a partner in the fund, the firm creates a community of people who uniquely understand each other's challenges and participate in each other's success.

Headquarters Location

35 Miller Ave #233

Mill Valley, California, 94941,

United States

415-509-8057

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Latest Upside Partnership News

Haus: Growth Command Center Company Secures $17 Million

Aug 28, 2023

Haus – a growth command center combining causal inference with experimentation and AI – recently announced $17 million in Series A funding. Insight Partners led the funding round with participation from existing investors, Baseline Ventures, Haystack Ventures, Upside Partnership, Octave Ventures, and Mantis Venture Capital. Between the cookie depreciation and the increase in consumer privacy initiatives like GDPR, CCPA, and Apple’s continued iOS updates, the data that previously powered the $500 billion advertising industry is breaking down. As a result, brands have been searching for new ways to survive without 3rd party cookies and measurement. What the funding will be used for: This funding round will support the expansion of the Haus team to continue to build a suite of highly integrated causal analytical tools that will help companies measure and drive profitable growth. Zach Epstein, founder and CEO at Haus, led advanced analytics initiatives at Google and saw the opportunity to provide advertisers with more standardized and future-proofed solutions to measure business impact. The access to high-quality experimentation at scale was limited to larger brands and it was very expensive. Epstein wanted to democratize privacy-durable experimentation and measurement for all brands. And he decided to leave Google and hired some of the world’s top economists and data scientists from brands like Amazon and Netflix to start Haus. Haus is the world’s first growth intelligence platform utilizing causal inference. It is built to provide brands with tools to uncover how marketing activities impact their top and bottom line. The platform allows brands to configure on-demand experiments to answer business questions using only their first-party data – no cookies or 3rd party identifiers necessary. Even though Haus started with marketing analytics infrastructure, the data platform they’re building now extends to broader business applications. The initial products from Haus – GeoLift and CustomerLift – have been very successful amongst data-driven brands looking for more modern and transparent measurement solutions. And Haus has seen significant growth year-over-year with a roster of innovative customers, including FanDuel, Sonos, Caraway Home, Jasper, Jones Road Beauty, and Ritual. KEY QUOTES: “We believe that all brands need to better understand the causal relationship between the actions they take and their impact on the business. Yet, marketing data is messy and often incompatible with data science models that enable higher quality decision making. Answering business questions shouldn’t be harder than a Google search. We’re excited to announce today’s news and look forward to building the first indispensable growth analytics platform.” — Zach Epstein, CEO at Haus “Current and future privacy regulation will dramatically alter how companies grow, and the tools and methods used to allocate hundreds of billions in ad spend are quickly becoming obsolete. This is creating a ‘hair on fire’ problem for marketers and growth teams. Haus’ world-class team has already addressed these problems at some of the largest tech companies, and have since productized this experience into a solution that is delivering extraordinary ROI for its customers. We look forward to partnering with Zach and the team as they continue to grow.” — Jon Rosenbaum, Managing Director at Insight Partners “We needed a partner who could help us future proof our business as privacy changes limited the data we could use for marketing measurement. The Haus platform provided us clarity in our data and led to better investments that saved us tens of millions of dollars.” — Brian Borkowski, SVP of marketing at FanDuel “Haus has become a mission-critical tool our growth team leverages on a weekly basis.” — Connor Dault, VP of marketing and digital product at Caraway Trending on Pulse 2.0

Upside Partnership Investments

58 Investments

Upside Partnership has made 58 investments. Their latest investment was in Foundation as part of their Seed VC on May 5, 2023.

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Upside Partnership Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

5/1/2023

Seed VC

Foundation

$3M

Yes

1

10/27/2022

Seed VC - II

Fursure

$3M

No

3

9/14/2022

Series A

Stable Auto

$14M

Yes

6

6/17/2022

Series A

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$99M

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10

3/8/2022

Series B

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$99M

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10

Date

5/1/2023

10/27/2022

9/14/2022

6/17/2022

3/8/2022

Round

Seed VC

Seed VC - II

Series A

Series A

Series B

Company

Foundation

Fursure

Stable Auto

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Amount

$3M

$3M

$14M

$99M

$99M

New?

Yes

No

Yes

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Co-Investors

Sources

1

3

6

10

10

Upside Partnership Portfolio Exits

12 Portfolio Exits

Upside Partnership has 12 portfolio exits. Their latest portfolio exit was Commonstock on August 23, 2023.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

8/23/2023

Acquired

$99M

10

4/4/2023

Acquired

$99M

2

6/1/2022

Acquired

$99M

3

11/16/2021

Acquired

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$99M

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10

11/9/2021

Acquired

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$99M

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10

Date

8/23/2023

4/4/2023

6/1/2022

11/16/2021

11/9/2021

Exit

Acquired

Acquired

Acquired

Acquired

Acquired

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Acquirer

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Sources

10

2

3

10

10

Upside Partnership Fund History

2 Fund Histories

Upside Partnership has 2 funds, including Upside Partnership II.

Closing Date

Fund

Fund Type

Status

Amount

Sources

4/12/2016

Upside Partnership II

Early-Stage Venture Capital

Closed

1

7/10/2014

Upside Partnership I

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$99M

10

Closing Date

4/12/2016

7/10/2014

Fund

Upside Partnership II

Upside Partnership I

Fund Type

Early-Stage Venture Capital

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Status

Closed

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Amount

$99M

Sources

1

10

Upside Partnership Team

1 Team Member

Upside Partnership has 1 team member, including current Founder, Kent Goldman.

Name

Work History

Title

Status

Kent Goldman

Founder

Current

Name

Kent Goldman

Work History

Title

Founder

Status

Current

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