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Upfront Ventures company logo
Venture Capital
FINANCE | Investment Firms & Funds
upfront.com

Investments

449

Portfolio Exits

91

Funds

19

Partners & Customers

1

About Upfront Ventures

Upfront Ventures invests in Seed and Series A stage technology companies. The firm offers the Upfront Summit, which hosts more than 1,000 top investors, entrepreneurs, and thought-leaders for an invitation-only event in Los Angeles, California. Upfront Ventures invests in companies nationally, and sometimes internationally, with an emphasis on investments into the Southern California ecosystem. It was formerly known as GRP Partners and Global Retail Partners. The venture capital firm was founded in 1996 and is based in Santa Monica, California.

Headquarters Location

1314 7th Street

Santa Monica, California, 90401,

United States

650-843-5000

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Expert Collections containing Upfront Ventures

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Find Upfront Ventures in 4 Expert Collections, including Direct-To-Consumer Brands (Non-Food).

D

Direct-To-Consumer Brands (Non-Food)

37 items

Startups selling their own branded products directly to consumers via online/mobile channels, rather than relying on department stores or big online marketplaces.

R

Restaurant Tech

20 items

Hardware and software for restaurant management, bookings, staffing, mobile restaurant payments, inventory management, and more.

V

Vitamin & Supplement Startups

237 items

S

Synthetic Biology

382 items

Research containing Upfront Ventures

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Upfront Ventures in 1 CB Insights research brief, most recently on Dec 9, 2021.

Latest Upfront Ventures News

6 fintech investors sound off on AI, down rounds and what’s ahead

Aug 17, 2023

At the height of the funding boom in 2021, no single sector enjoyed as much VC money as fintech startups did. But in 2023, it appears that fintech companies have to work harder to get funding. Global funding in the space hit a six-year low in the second quarter, according to CB Insights. Specifically, following a spike in funding in the first quarter driven by Stripe’s outlier $6.5 billion round, global fintech funding declined 48% to $7.8 billion in Q2 2023. x Valuations have also taken a hit. With only a few exceptions, once-valuable fintech firms have seen their valuations drop significantly, based on secondary share activity as analyzed by Notice.co, which offers a pricing tool for the private markets. We’re widening our lens, looking for more investors to participate in ProWellTech+ surveys, where we poll top professionals about challenges in their industry. x If you’re an investor and would like to participate in future surveys, fill out this form. As such, it’s no surprise that artificial intelligence (AI) is a hot topic of conversation in the space, as companies work to incorporate it into their offerings — some more meaningfully than others — in an attempt to stand out. x “We’ve seen many of our portfolio companies adopt AI to increase efficiency, improve automation, and enable faster communication with their customers,” said Lizzie Guynn, a partner at TTV Capital. But Hans Tung, a managing partner at GGV, warned that just because AI is the hot sector of the moment, investors should not invest in it blindly. “AI is . . . overhyped. AI is central to the core business in some companies, and in others it is simply a supporting character,” he said. “We value domain knowledge and information on how to best apply technical solutions to solve customer pain points, be it consumers or enterprises.” x Overall, navigating the venture landscape as a fintech startup in today’s market requires resilience, perseverance and a more responsible frame of thinking around growth. It’s clear that investors are taking more time to evaluate deals than they were during the funding boom. Aditi Maliwal, a partner at Upfront Ventures, explained how investors in the space are thinking: “We’re able to take a little bit more time to get to an investment decision, as processes aren’t happening in 24 hours like they did at some point in 2020!” To help ProWellTech+ readers understand what fintech investors are thinking these days, as well as what you should know before approaching them, we interviewed six active investors over the last couple of weeks. Plus, they were gracious enough to share some of the advice they’re giving to their portfolio companies. We spoke with: Aditi Maliwal, partner, Upfront Ventures Hans Tung, managing partner, GGV Capital Lizzie Guynn, partner, TTV Capital Ed Yip, partner, Norwest Venture Partners Lauren Kolodny, co-founder and partner, Acrew Capital Mark Goldberg, partner, Index Ventures Everyone is talking about artificial intelligence. If a company isn’t already using it, they’re looking for ways to incorporate it into their operations. What is getting the thumbs-up and what’s not in the theme of the moment? What’s been surprising to me about AI in fintech is how much of it seems to be under the hood (automating rote internal tasks) rather than facing externally (flashy new features). This means that many of the most AI-forward companies may not be the most obvious ones. Over the years, we have seen many startups, especially neobanks, focusing on very niche segments of the population. What are your thoughts on such specific offerings? Is it a good strategy to be so specific and what do you need to do to be successful if so? The biggest evolution in consumer finance in the last decade has been for people to see their banks as extensions of their own personal brand, like their clothes, car or music. So, it’s a great strategy and we’ll be surprised by the depth and loyalty of these “niche” communities. Do you expect to see more down-rounds in 2023? Are you seeing more companies raising extensions or down-rounds compared to 2021 and 2022? More down-rounds are coming. Supply and demand are still out of equilibrium, and I expect that will change as company balance sheets dwindle. What are you most excited about in the fintech space? What do you feel might be overhyped? Is anything hyped at this point in the cycle?! I think the fintech tourists are gone, and it takes real conviction in this market to build and invest. Banking today is harder than it should be, especially for the tens of millions of people who don’t have access to traditional financial services. How do you prefer to receive pitches? What’s the most important thing a founder should know before they get on a call with you? There’s often one chart or slide that defines a pitch. Cut the noise (and the 30-slide deck) and focus on the one thing that matters most to your story. Aditi Maliwal, partner, Upfront Ventures Everyone is talking about artificial intelligence. If a company isn’t already using it, they’re looking for ways to incorporate it into their operations. What are your thoughts on this? What is getting the thumbs up and what’s not in the theme of the moment? Every company will adopt AI as another technology that enhances their existing offering. I don’t think of investing in AI companies as any different from people saying in the mid-2000s that they were investing in the internet or investing in mobile. AI is now a new paradigm that everyone is going to adopt. We know that most companies have already been using data to make decisions, so now they are going to be using open source models to help make faster and more efficient decisions. That said, a couple of categories are getting a lot of attention in and around the fintech ecosystem: Copilot solutions for everyone in financial services: While I’m not sure a lot of them are getting funded, I still think the biggest companies will come after this category and provide solutions. Creating synthetic users for fraud detection: This is a really big use case that can provide a lot of value. We basically have generative fraud at this point, so you need the right type of generative software to combat the constantly changing fraudulent activities/players. Over the years, we have seen many startups, especially neobanks, focusing on very niche segments of the population. What are your thoughts on such specific offerings? Is it a good strategy to be so specific and what do you need to do to be successful if so?

Upfront Ventures Investments

449 Investments

Upfront Ventures has made 449 investments. Their latest investment was in Clair as part of their Series A - II on July 7, 2023.

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Upfront Ventures Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

7/6/2023

Series A - II

Clair

$25M

No

5

4/14/2023

Unattributed VC

OurSky

$6.54M

Yes

1

3/26/2023

Seed VC

Hathora

$7.6M

Yes

2

3/17/2023

Seed VC

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$99M

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10

3/14/2023

Series B

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$99M

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10

Date

7/6/2023

4/14/2023

3/26/2023

3/17/2023

3/14/2023

Round

Series A - II

Unattributed VC

Seed VC

Seed VC

Series B

Company

Clair

OurSky

Hathora

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Amount

$25M

$6.54M

$7.6M

$99M

$99M

New?

No

Yes

Yes

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Co-Investors

Sources

5

1

2

10

10

Upfront Ventures Portfolio Exits

91 Portfolio Exits

Upfront Ventures has 91 portfolio exits. Their latest portfolio exit was Skylar on January 06, 2023.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

1/6/2023

Acquired

$99M

7

11/1/2022

Acquired

$99M

43

7/25/2022

Acquired

$99M

2

6/22/2022

Acquired

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$99M

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10

6/1/2022

Acquired

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$99M

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10

Date

1/6/2023

11/1/2022

7/25/2022

6/22/2022

6/1/2022

Exit

Acquired

Acquired

Acquired

Acquired

Acquired

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Acquirer

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Sources

7

43

2

10

10

Upfront Ventures Acquisitions

1 Acquisition

Upfront Ventures acquired 1 company. Their latest acquisition was Caribou Coffee on January 02, 2006.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

1/2/2006

Series C

$99M

$30.2M

Take Private

Date

1/2/2006

Investment Stage

Series C

Companies

Valuation

$99M

Total Funding

$30.2M

Note

Take Private

Sources

Upfront Ventures Fund History

19 Fund Histories

Upfront Ventures has 19 funds, including Upfront Growth III.

Closing Date

Fund

Fund Type

Status

Amount

Sources

7/26/2022

Upfront Growth III

$200M

2

7/26/2022

Upfront Continuation Fund I

$176.5M

2

7/26/2022

Upfront VII

$280M

2

10/9/2020

Share Foundry I

$99M

10

3/9/2018

Community Fund I

$99M

10

Closing Date

7/26/2022

7/26/2022

7/26/2022

10/9/2020

3/9/2018

Fund

Upfront Growth III

Upfront Continuation Fund I

Upfront VII

Share Foundry I

Community Fund I

Fund Type

Status

Amount

$200M

$176.5M

$280M

$99M

$99M

Sources

2

2

2

10

10

Upfront Ventures Partners & Customers

1 Partners and customers

Upfront Ventures has 1 strategic partners and customers. Upfront Ventures recently partnered with Carta on .

Date

Type

Business Partner

Country

News Snippet

Sources

Partner

United States

1

Date

Type

Partner

Business Partner

Country

United States

News Snippet

Sources

1

Upfront Ventures Team

6 Team Members

Upfront Ventures has 6 team members, including , .

Name

Work History

Title

Status

Steven J. Dietz

Founder

Current

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Name

Steven J. Dietz

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Work History

Title

Founder

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Status

Current

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