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Unilever Ventures company logo
Corporate Venture
unileverventures.com

Investments

162

Portfolio Exits

30

Funds

5

Partners & Customers

8

About Unilever Ventures

Unilever Ventures (UV) is the global venture capital arm of Unilever. The firm invests in early stage companies which could become strategically relevant to Unilever and can benefit from access to Unilever's assets and capabilities. UV focuses its investment in: Personal Care; Digital Marketing; Refreshment; and Technology that could be deployed to help Unilever's sustainability mission.

Headquarters Location

1st Floor 16 Charles II Street

London, England, SW1Y 4QU,

United Kingdom

+44 (0)20 7321 6199

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Expert Collections containing Unilever Ventures

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Find Unilever Ventures in 3 Expert Collections, including E-Commerce.

E

E-Commerce

22 items

B

Beauty & Personal Care

65 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.

F

Food & Beverage

123 items

Research containing Unilever Ventures

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Unilever Ventures in 2 CB Insights research briefs, most recently on May 3, 2023.

Latest Unilever Ventures News

2023 WWD Beauty Inc Power Brands: The Originals

Aug 25, 2023

This has been a banner year for beauty . Sales are soaring and consumers are more engaged in the category than ever before. The 45 brands here aren’t just benefiting from the buzz, though: They’re creating it. To compile this list, which is divided into The Establishment, The New Guard and The Originals, Beauty Inc looked at a wide array of quantitative and qualitative data to assess who’s winning and why. Here, the originals. They may be the newer kids in class, but these brands are not afraid to stand out from the crowd. Wise beyond their years, their future leadership potential is clear, with a distinctive point of view that combines community, purpose — and, of course, products. Related Articles Ami Colé Long before luxury lip oils took over TikTok, there was Ami Colé, whose hero lip treatment spoke to Black consumers craving no-makeup makeup who didn’t see themselves represented in beauty aisles. Now, the brand, founded by Dhiarra N’diaye-Mbaye, has expanded both its footprint and categories, with a several hundred-door Sephora partnership and an assortment of skin tints, powders and brow and lash products that are quickly becoming cult classics in their own right. Ami Colé’s Lash-Amplifying Mascara, for example, took home an Allure Best of Beauty award. Industry sources estimate the brand to reach $2.5 million in sales this year. Arey It takes guts to pioneer a new category, particularly one that makes others seem obsolete. That’s what Allison Conrad and Jay Small have done with Arey, their line which aims at thickening hair and reducing gray hair growth. While the category is in its nascency, it’s top of mind in innovation – and investment. Last year, the L.A.-based brand doubled its investment target when it closed a $4 million round after seeing 1,100 percent growth since its founding. BeautyStat With decades of cosmetic chemistry experience under his belt, BeautyStat founder Ron Robinson brought his brand to market in 2019 with a 20 percent vitamin C serum that debuted at Violet Grey. That product has since snapped up countless awards and several patents for its encapsulated delivery system, meant to maintain the product’s potency. Now, BeautyStat has a full range of products including a cleanser, moisturizer and SPF, and has expanded into all Ulta Beauty doors. In a moment where science is the buzzword for an increasingly educated skin care consumer base, Robinson’s expertise has translated into one of the hottest brands around. Bubble Skincare Data-driven and community-minded, Bubble Skincare has its finger squarely on the pulse of what its young consumers want. It recently hit the million-follower mark on TikTok, which has helped Bubble take market share from established mass brands at retail partners such as Ulta Beauty and CVS. Sales are expected to hit $85 million this year according to sources. Brand awareness has reached 48 percent of consumers under the age of 25 thanks to ambassadors like football star Justin Jefferson. The kids are alright. Ceremonia After closing a $10 million series A round this year, led by Sandbridge Capital, Ceremonia founder and chief executive officer Babba Rivera took her products’ clean, hair health-geared focus to Sephora. Each formulation pays homage to her Swedish and Latine roots — most recently, a reparative shampoo, conditioner and salt spray highlighting guava. That conditioner, which just launched, already boasts hundreds of five-star reviews on Sephora’s website, and its strength is translating IRL as well. The brand has opened its first stand-alone location in New York City and is a staple at Credo Beauty, too. Dieux Content creator and licensed aesthetician Charlotte Palermino sought to democratize no-frills skin care formulations in Gen Z-friendly packaging. The result, Dieux — which Palermino cofounded with chemist Joyce de Lemos and branding expert Marta Freedman — has taken the internet by storm. After debuting with Deliverance, a soothing serum replete with niacinamide, the brand now encompasses eye masks, an eye gel and a barrier-healing moisturizer called Instant Angel. And for smart, young consumers who want advice they can trust and efficacious formulations to boot, Palermino is truly heaven-sent. Ellis Brooklyn Fragrance’s boom and the “clean” beauty movement have become key drivers of the beauty industry writ large, but when Bee Shapiro founded Ellis Brooklyn, sophisticated fragrance offerings that adhered to clean standards were few and far between. A decade later, the brand — among Sephora’s Clean + Planet Positive brands — is holding its own against a variety of entrants. Bee and Sun Fruit are among the top fragrance sellers in that program, with the latter boasting more than 100 five-star reviews. That pioneering spirit continues: Ellis’ newest innovation? Body mists out this summer. Fable & Mane Hair care boomed during the pandemic, but when Fable & Mane launched in spring 2020, the category’s fate was uncertain. Fable has helped lead the charge. The brand, which debuted with a treatment oil inspired by Ayurvedic scalp massages, has garnered nearly 1,000 five-star ratings on sephora.com alone. Since then, the brand has expanded into a scalp scrub, a leave-in conditioner and a hydrating oil mist, and shown itself adept at connecting on social, with EMV up 74 percent year-over-year, according to Tribe Dynamics. Jones Road Bobbi Brown is TikToking her way back to entrepreneurial success. Jones Road, which the beauty and business veteran introduced in 2020, caught the eyes of millions — literally, Jones Road has 205 million views on the platform — with tongue-in-cheek videos and how-tos from its famed founder. The brand unveiled its first brick-and-mortar stores in New York City, the Hamptons and Montclair, New Jersey, earlier this year. Sales were said to exceed $60 million last year, according to industry sources, who anticipate those figures to double in 2023. Second time’s the charm, after all. Live Tinted Five years after its founding, armed with $15 million in funding from Monogram Capital and Unilever Ventures, Deepica Mutyala’s Live Tinted has garnered heavyweight support from its Ulta Beauty retail partnership. Editors are also as bullish, with LiveTinted’s signature Huestick gaining an Allure Best of Beauty award last year. The brand has sold more than 1 million units since its launch and EMV is up 11 percent, per Tribe. Now, LiveTinted is in expansion mode, both with new categories and geographies as it enters Sephora Canada. Maude A pioneer in premium sexual wellness, Maude founder Éva Goicochea is no stranger to spicing up the taboo. Maude, which offers a bevy of sexual wellness and grooming products for all bodies, was among the elevated takes on the category championed by Sephora when the retailer went into the category. Now, its aloe-based personal lubricant, Shine, is a top seller in the segment, alongside two vibrators from the brand. For the less adventurous, though, it introduced a shaving oil and ingrown hair treatment oil earlier this year. The brand is just as attractive to investors, having closed a series A round led by True Beauty Ventures last year. Saie Sustainably minded and community-sourced, Saie’s grassroots approach to product development has resonated with shoppers and investors alike. In the latter camp, Unilever Ventures, G9 Ventures and Gwyneth Paltrow have all invested in the brand, while in the former, Glowy Super Gel Lightweight Dewy Highlighter is a facial makeup bestseller at Sephora, and the tinted SPF, Slip Tint, boasts more than 600 five-star reviews. Digitally, Saie’s EMV has risen 160 percent to $85 million, according to Tribe. That all ladders up to founder and CEO Laney Crowell’s purpose-driven imperatives, such as tapping more than 30 brands for The Every Body Campaign, which supports women impacted by abortion bans in the U.S. Scotch Porter With Calvin Quallis’ knowledge as a barber on one hand and the grooming boom on the other, nontoxic grooming company Scotch Porter has been able to nab retail partners from Walmart Inc., Target Corp. and Macy’s Inc. since the brand’s 2016 inception. Scotch Porter’s clean formulations have broadened to encompass body products this year, though it’s the beard wash, balm and conditioner that are billed as top sellers in men’s shaving, per Target’s website. Tower 28 One of beauty’s fastest-growing brands continues to rise and rise and rise. Tower 28, which launched in 2019, now entails clean makeup and skin care products that perform as well as category mainstays while being safe enough for eczema-prone skin. It’s been quick to nab celebrity fans including Olivia Rodrigo and Khloé Kardashian. That cross-generational appeal has garnered its hero lip gloss more than 1,000 five-star reviews on sephora.com. The digital appetite remains high, too. Weekly Google searches are up 57 percent, according to Spate, while EMV has swelled a full 100 percent to $74 million, according to Tribe. U Beauty After creating content about fashion accessories for nearly two decades, Tina Chen Craig, aka @bagsnob, took her discerning eye to beauty with the launch of U Beauty. Just as luxurious (and efficacious) as her followers would expect, Craig’s distribution incudes Violet Grey, Bergdorf Goodman and BlueMercury. Last year, when Sandbridge invested in the brand, sales were expected to top $15 million for that year. If Craig’s growing assortment, which now includes a body care extension of hero product the Resurfacing Compound, as well as tinted iterations of the famed Plasma Lip Compound, are any indication, she has no intention of slowing down. Westman Atelier Makeup artist Gucci Westman’s namesake brand is still skyrocketing into new growth opportunities. The brand took its skin-first ethos into skin care with the Skin Activator, a product that took five years to develop, and is a bestseller at Sephora mere months after launch. Industry sources say the business is on track to reach $100 million in sales this year — no surprise that rumors of a sale swirled earlier in the spring. Westman is doing just as well on social media, having seen a 69 percent spike in EMV year-over- year, per Tribe Dynamics, and its Vital Foundation Stick won an Allure Best of Beauty award last year. Our methodology WWD Beauty Inc consulted a variety of sources to compile our list of beauty’s most powerful brands, including our own reporting throughout the year. Domestic and international sales For the prestige and mass markets in the U.S., we considered rankings of the top performers and highest-growth brands, provided by Circana. Globally, we consulted Euromonitor International on sales rankings for 2022, in addition to the WWD Beauty Inc Top 100, an annual ranking of the world’s largest beauty companies. Digital success To see the brands with the highest digital traction, we consulted data from Tribe Dynamics, Launchmetrics and Spate, in addition to bestseller pages on sephora.com and ulta.com. Agility and innovation We considered our own reporting when looking at product innovation, trend leadership and agile responses to the factors that have most impacted 2023 thus far. As far as figures for donations and philanthropic endeavors, we relied on companies’ own reporting. Industry awards We looked at 2022 winners of the Allure Best of Beauty awards, the 2022 Beauty Inc awards, the 2022 CEW Beauty Creator Awards, the 2023 Fragrance Foundation awards and the 2023 Marie Claire Prix d’Excellence. Tags

Unilever Ventures Investments

162 Investments

Unilever Ventures has made 162 investments. Their latest investment was in What’s Up Wellness as part of their Seed VC on August 8, 2023.

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Unilever Ventures Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

8/9/2023

Seed VC

What’s Up Wellness

$1.7M

Yes

Undisclosed Investors, and Unilever Ventures

1

6/7/2023

Series C - II

HealthifyMe

$25M

No

3

5/2/2023

Series A

Thesis

$8.4M

Yes

2

2/28/2023

Series A - II

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$99M

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10

2/1/2023

Pre-Seed

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$99M

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10

Date

8/9/2023

6/7/2023

5/2/2023

2/28/2023

2/1/2023

Round

Seed VC

Series C - II

Series A

Series A - II

Pre-Seed

Company

What’s Up Wellness

HealthifyMe

Thesis

Subscribe to see more

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Amount

$1.7M

$25M

$8.4M

$99M

$99M

New?

Yes

No

Yes

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Co-Investors

Undisclosed Investors, and Unilever Ventures

Sources

1

3

2

10

10

Unilever Ventures Portfolio Exits

30 Portfolio Exits

Unilever Ventures has 30 portfolio exits. Their latest portfolio exit was Skupos on August 11, 2023.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

8/11/2023

Acquired

$99M

3

5/17/2023

Acquired - II

$99M

1

9/28/2022

Acquired

$99M

14

5/31/2022

Corporate Majority

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$99M

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10

1/31/2022

Merger

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$99M

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10

Date

8/11/2023

5/17/2023

9/28/2022

5/31/2022

1/31/2022

Exit

Acquired

Acquired - II

Acquired

Corporate Majority

Merger

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Acquirer

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Sources

3

1

14

10

10

Unilever Ventures Acquisitions

2 Acquisitions

Unilever Ventures acquired 2 companies. Their latest acquisition was Iluminage on November 11, 2013.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

11/11/2013

Other

$99M

Acq - Fin

1

1/1/2008

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$99M

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0

Date

11/11/2013

1/1/2008

Investment Stage

Other

Companies

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Valuation

$99M

$99M

Total Funding

Note

Acq - Fin

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Sources

1

0

Unilever Ventures Fund History

5 Fund Histories

Unilever Ventures has 5 funds, including New Voices Fund.

Closing Date

Fund

Fund Type

Status

Amount

Sources

11/27/2017

New Voices Fund

$50M

2

4/15/2013

Unilever Ventures II

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$99M

10

9/30/2002

Unilever Ventures

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$99M

10

The Pledge for Paternity Leave

$99M

10

Unilever Corporate Ventures India

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10

Closing Date

11/27/2017

4/15/2013

9/30/2002

Fund

New Voices Fund

Unilever Ventures II

Unilever Ventures

The Pledge for Paternity Leave

Unilever Corporate Ventures India

Fund Type

Subscribe to see more

Subscribe to see more

Subscribe to see more

Status

Subscribe to see more

Subscribe to see more

Subscribe to see more

Amount

$50M

$99M

$99M

$99M

Sources

2

10

10

10

10

Unilever Ventures Partners & Customers

8 Partners and customers

Unilever Ventures has 8 strategic partners and customers. Unilever Ventures recently partnered with WPP on May 5, 2018.

Date

Type

Business Partner

Country

News Snippet

Sources

5/23/2018

Partner

United Kingdom

Unilever and WPP launch unique in-house collaboration in Singapore - WPP

Unilever Ventures and WPP launch unique in-house collaboration in Singapore .

1

10/5/2015

Partner

United States

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10

9/4/2015

Partner

Ireland

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10

9/10/2014

Partner

Netherlands

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10

2/24/2014

Partner

United States

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10

Date

5/23/2018

10/5/2015

9/4/2015

9/10/2014

2/24/2014

Type

Partner

Partner

Partner

Partner

Partner

Business Partner

Country

United Kingdom

United States

Ireland

Netherlands

United States

News Snippet

Unilever and WPP launch unique in-house collaboration in Singapore - WPP

Unilever Ventures and WPP launch unique in-house collaboration in Singapore .

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Sources

1

10

10

10

10

Unilever Ventures Team

3 Team Members

Unilever Ventures has 3 team members, including current Managing Partner, Olivier Garel.

Name

Work History

Title

Status

Olivier Garel

Managing Partner

Current

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Name

Olivier Garel

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Work History

Title

Managing Partner

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Status

Current

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