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true.global

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Investments

38

Portfolio Exits

5

Funds

2

Partners & Customers

10

About True

True, which formerly ran the accelerator TrueStart, is a venture capital and private equity fund that invests in retail and consumer companies.

True Headquarter Location

Francis House 11 Francis Street

London, England, SW1P 1DE,

United Kingdom

+44 20 3740 6940

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True Web Traffic

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Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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True Rank

Latest True News

True Search's New Private Equity Practice Brings Functional and Commercial Expertise to the Global PE Industry

Sep 16, 2020

News provided by Share this article HADDONFIELD, N.J., Sept. 16, 2020 /PRNewswire/ -- True Search, the fastest growing executive search firm and 7th largest by revenue in North America, continues to expand its reach with a new official practice dedicated to private equity (PE) firms and their portfolio companies. The formation of True's private equity practice will bring even greater business insights, executive talent networks, and collective expertise to an already long, successful track record with PE's most recognizable brands including Warburg Pincus, Vista Equity, JMI Equity, Summit Partners, Susquehanna Growth Equity, L Catterton and others. True Search Partner Conor Leamy will serve as the PE practice lead in North America. To ensure continued global connectivity, Conor will also work closely with London-based Partner Cosmo Lush, who co-leads True's International CEO/BOD practice. Recently listed as one of the top 75 firms on Hunt Scanlon's Power 75 Rankings for PE work , True's PE experience spans  growth equity, mid-market, and large buyout firms. The firm's team brings deep experience as a trusted advisor and strategic search partner in placing both operating partners in PE firms, and executives and board members in portfolio companies that have driven material transformation, measurable EBITDA improvements, and successful exits through acquisitions and IPOs. "Private Equity is a $3 trillion industry that requires not only a mastery of knowledge of the space itself, but also a tailored outlook and a passion for creating value. We've assembled an exceptional team of dedicated experts who will strengthen the existing strategic partnerships with our clients and candidates," said Joe Riggione, co-CEO at True. "This natural progression for us also enables us to reach even more firms seeking growth opportunities and quality executives to lead the charge," Riggione added. True Search's expertise across consumer, enterprise, security, edtech, fintech, gaming, media and entertainment, healthcare, and life sciences companies (private, public, and venture-backed) include placing functional leaders in: CEO/BOD People, Talent & Legal

True Investments

38 Investments

True has made 38 investments. Their latest investment was in AboveBoard as part of their Convertible Note on May 5, 2022.

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True Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

5/10/2022

Convertible Note

AboveBoard

$6M

Yes

2

2/17/2022

Pre-Seed

Ray Studios

$3M

Yes

AirAngels, Gaingels, Kima Ventures, Nickleby Capital, and Undisclosed Investors

2

10/11/2021

Series A

Futureswap

$12M

Yes

6

8/9/2021

Seed VC

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$99M

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10

8/4/2021

Seed VC

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$99M

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10

Date

5/10/2022

2/17/2022

10/11/2021

8/9/2021

8/4/2021

Round

Convertible Note

Pre-Seed

Series A

Seed VC

Seed VC

Company

AboveBoard

Ray Studios

Futureswap

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Amount

$6M

$3M

$12M

$99M

$99M

New?

Yes

Yes

Yes

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Co-Investors

AirAngels, Gaingels, Kima Ventures, Nickleby Capital, and Undisclosed Investors

Sources

2

2

6

10

10

True Portfolio Exits

5 Portfolio Exits

True has 5 portfolio exits. Their latest portfolio exit was Jump on June 21, 2022.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

6/21/2022

Acquired

$99M

3

11/10/2021

Acquired

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$99M

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10

8/17/2021

Acquired

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$99M

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10

8/2/2021

Acquired

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$99M

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10

7/12/2019

Acquired

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$99M

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10

Date

6/21/2022

11/10/2021

8/17/2021

8/2/2021

7/12/2019

Exit

Acquired

Acquired

Acquired

Acquired

Acquired

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Acquirer

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Sources

3

10

10

10

10

True Acquisitions

3 Acquisitions

True acquired 3 companies. Their latest acquisition was Sneak Energy on September 09, 2021.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

9/9/2021

$99M

Acq - Fin

1

2/12/2019

Other

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$99M

$99M

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10

7/23/2018

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$99M

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10

Date

9/9/2021

2/12/2019

7/23/2018

Investment Stage

Other

Companies

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Valuation

$99M

$99M

$99M

Total Funding

$99M

Note

Acq - Fin

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Sources

1

10

10

True Fund History

2 Fund Histories

True has 2 funds, including True Fund III.

Closing Date

Fund

Fund Type

Status

Amount

Sources

7/5/2021

True Fund III

$382.2M

2

9/17/2018

True Seed Fund II

$99M

10

Closing Date

7/5/2021

9/17/2018

Fund

True Fund III

True Seed Fund II

Fund Type

Status

Amount

$382.2M

$99M

Sources

2

10

True Partners & Customers

10 Partners and customers

True has 10 strategic partners and customers. True recently partnered with Shell on July 7, 2019.

Date

Type

Business Partner

Country

News Snippet

Sources

7/19/2019

Partner

Netherlands

True to fuel retail innovation at Shell – True True

Global energy company , Shell has collaborated with True , to gain access to emerging retail technologies and businesses .

3

8/7/2018

Partner

United Kingdom

Marks and Spencer partners with True to drive “digital innovation”

This has included news thatit is expanding its partnership with First Insight , theUS-based firm that helps retailers make product investment and pricingdecisions , and the creation of a Retail Data Academy with Decoded to allow itsstaff to `` get hands-on '' with technology such as machine learning andartificial intelligence with the aim of becoming the `` most data-literateleadership team in retail '' .

1

8/6/2018

Client

United Kingdom

Marks & Spencer selects True to drive digital innovation agenda

The partnership with True will generate investable opportunities for Marks & Spencer , as the business seeks to transform its digital capabilities .

2

1/1/2018

Partner

Israel

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0

11/29/2017

Partner

United Kingdom

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10

Date

7/19/2019

8/7/2018

8/6/2018

1/1/2018

11/29/2017

Type

Partner

Partner

Client

Partner

Partner

Business Partner

Country

Netherlands

United Kingdom

United Kingdom

Israel

United Kingdom

News Snippet

True to fuel retail innovation at Shell – True True

Global energy company , Shell has collaborated with True , to gain access to emerging retail technologies and businesses .

Marks and Spencer partners with True to drive “digital innovation”

This has included news thatit is expanding its partnership with First Insight , theUS-based firm that helps retailers make product investment and pricingdecisions , and the creation of a Retail Data Academy with Decoded to allow itsstaff to `` get hands-on '' with technology such as machine learning andartificial intelligence with the aim of becoming the `` most data-literateleadership team in retail '' .

Marks & Spencer selects True to drive digital innovation agenda

The partnership with True will generate investable opportunities for Marks & Spencer , as the business seeks to transform its digital capabilities .

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Sources

3

1

2

0

10

True Team

2 Team Members

True has 2 team members, including former Chief Financial Officer, Ted Sinclair.

Name

Work History

Title

Status

Richard Mergler

Founder

Current

Ted Sinclair

Chief Financial Officer

Former

Name

Richard Mergler

Ted Sinclair

Work History

Title

Founder

Chief Financial Officer

Status

Current

Former

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