Investments
55Portfolio Exits
28About Troy Carter
Troy Carter is the Founder, Chairman and CEO of Atom Factory, a music management brand. He has established the careers of artists, including Lady GaGa. He began his career in Philadelphia working for Will Smith and James Lassiter's Overbrook Entertainment. In 1995 he joined Bad Boy Entertainment where he worked in the marketing department under Sean "Diddy" Combs and worked with groundbreaking artists such as Notorious B.I.G. In 1999, Carter formed the boutique talent management company, Erving Wonder.
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Vitamin & Supplement Startups
237 items
Latest Troy Carter News
Oct 17, 2023
Patreon acquires Moment, the Troy Carter and Scooter Braun-backed livestream startup formerly known as Moment House October 17, 2023 The startup’s seed round of $1.5 million back in 2020 was led by Forerunner Ventures. The company also secured angel investments from Scooter Braun, Troy Carter, Palm Tree Crew Investments (Kygo and Myles Shear), Jess Lee, a partner at Sequoia Capital, Jared Leto, Patreon CEO Jack Conte and more. The platform then raised $12 million in a series A round in September 2021. Moment was founded by Arjun Mehta, Nigel Egrari, and Shray Bansal in 2019 out of the Jimmy Iovine & Dr. Dre Academy for Innovation at USC. The platform has previously hosted events by a range of artists including Halsey, Tame Impala, Kygo, Kaytranada, Yungblud, Grouplove, Bryson Tiller, Brockhampton, Flux Pavillion, Omar Apollo, and more. In the coming months, Patreon says that it plans to integrate “foundational elements of the Moment and Patreon platforms to enable creators and fans to have a seamless experience across our membership, digital commerce, and digital event products”. Patreon says that Moment has reached “millions of fans through digital live experiences since launching’. Patreon’s acquisition of Moment follows the company’s recent rebrand identity, and introduction of a new mobile app, and suite of creator tools. “Patreon’s mission has always been to help creators take control over their work, deepen connections with their most passionate fans, and build successful, sustainable businesses.” Jack Conte, Patreon “Patreon’s mission has always been to help creators take control over their work, deepen connections with their most passionate fans, and build successful, sustainable businesses,” said Jack Conte, Co-Founder & CEO, Patreon “On the heels of releasing our new brand identity, mobile app, and a suite of creator tools, joining forces with Moment will further strengthen Patreon’s offerings for creators.” “We built Moment to help artists and creators gather their global communities for premium live experiences while providing them complete control over creative and monetization.” Arjun Mehta, Moment “We built Moment to help artists and creators gather their global communities for premium live experiences while providing them complete control over creative and monetization,” said Arjun Mehta, Co-Founder & CEO, Moment. “We are excited to join the Patreon team and deliver an even better, integrated experience to many more creators and their communities.”Music Business Worldwide
Troy Carter Investments
55 Investments
Troy Carter has made 55 investments. Their latest investment was in AudioShake as part of their Seed VC on October 10, 2021.

Troy Carter Investments Activity

Date | Round | Company | Amount | New? | Co-Investors | Sources |
---|---|---|---|---|---|---|
10/18/2021 | Seed VC | AudioShake | $2M | Yes | 4 | |
5/6/2021 | Series A | Bitski | $19M | Yes | 17 | |
4/28/2021 | Seed VC | Lobus | $6M | Yes | 5 | |
2/17/2021 | Seed VC | |||||
10/7/2020 | Seed VC |
Date | 10/18/2021 | 5/6/2021 | 4/28/2021 | 2/17/2021 | 10/7/2020 |
---|---|---|---|---|---|
Round | Seed VC | Series A | Seed VC | Seed VC | Seed VC |
Company | AudioShake | Bitski | Lobus | ||
Amount | $2M | $19M | $6M | ||
New? | Yes | Yes | Yes | ||
Co-Investors | |||||
Sources | 4 | 17 | 5 |
Troy Carter Portfolio Exits
28 Portfolio Exits
Troy Carter has 28 portfolio exits. Their latest portfolio exit was Moment on October 17, 2023.
Date | Exit | Companies | Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model. | Acquirer | Sources |
---|---|---|---|---|---|
10/17/2023 | Acquired | 2 | |||
7/20/2022 | Reverse Merger | 4 | |||
12/20/2021 | Acquired | 28 | |||
Date | 10/17/2023 | 7/20/2022 | 12/20/2021 | ||
---|---|---|---|---|---|
Exit | Acquired | Reverse Merger | Acquired | ||
Companies | |||||
Valuation | |||||
Acquirer | |||||
Sources | 2 | 4 | 28 |
Troy Carter Acquisitions
1 Acquisition
Troy Carter acquired 1 company. Their latest acquisition was Laufer Media on August 04, 2015.
Date | Investment Stage | Companies | Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model. | Total Funding | Note | Sources |
---|---|---|---|---|---|---|
8/4/2015 | Acquired | 3 |
Date | 8/4/2015 |
---|---|
Investment Stage | |
Companies | |
Valuation | |
Total Funding | |
Note | Acquired |
Sources | 3 |
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