Predict your next investment

Tradedoubler company logo
Corporation
INTERNET | Internet Software & Services
tradedoubler.com

See what CB Insights has to offer

Investments

1

Portfolio Exits

1

Funds

1

Partners & Customers

10

Service Providers

3

About Tradedoubler

Tradedoubler specializes in performance-based digital marketing and technology. Tradedoubler pioneered affiliate marketing in Europe and remains the most successful pan-European performance marketing company, combining strategic international insight with detailed in-country expertise. The company helps advertisers achieve business goals through a network of 140,000 publishers and was the first to offer an integrated e- and m-commerce offering to help advertisers extend online program to users on mobile devices.

Tradedoubler Headquarter Location

2nd Floor, The Helicon 1 South Place

London, England, EC2M 2RB,

United Kingdom

+44 20 7798 5800

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Expert Collections containing Tradedoubler

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Find Tradedoubler in 2 Expert Collections, including Real Estate Tech.

R

Real Estate Tech

2,258 items

Startups in the space cover the residential and commercial real estate space with a focus on consumers. Categories include buying, selling and investing in real estate (iBuyers, marketplaces, investment/crowdfunding platforms), and also tenant experience, property management, et

a

ad tech

3,640 items

Tradedoubler Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Tradedoubler Rank

Latest Tradedoubler News

TradeDoubler : Affiliates & the power of brand-to-brand recommendations

Apr 14, 2022

04/14/2022 | 04:25am EDT Message : Industry Chat: Affiliates & the power of brand-to-brand recommendations While any one individual from the general public isn't shopping 24/7, they do shop at any point in the 24/7 cycle. Primarily thanks to our phones and the world wide web of available stores. The new connectivity between stores means individuals can purchase from more than one brand in a single shopping trip. Concurrently, distrust has risen towards online retailers that could manufacture and ship the product from anywhere in the world. As a result, more consumers are making purchases based on a recommendation from someone they already have a relationship with. Enter the new world of brand-to-brand recommendations! Our expert on this issue: Adrian Vella - Tyviso Adrian , Co-Founder of Tyviso , explains how brand-to-brand recommendations work and why they are only just coming into the marketing mix. First off, Adrian, what is a brand-to-brand recommendation? A brand-to-brand recommendation is where one brand recommends an individual to another brand. Usually, they will recommend their existing customers at the checkout stage to continue their spree with a brand of their recommendation. Why haven't brand-to-brand recommendations been on brand's radar before? They have! They just haven't been seen as a legitimate stand-alone channel in the past. Brands have been partnering to co-brand products for years. While they aren't passing a customer over, they clearly state their praise for the brand they are working with. The same goes for deliveries that contain advertising leaflets. You'd hope the retailer only includes leaflets from brands they believe are relevant to their audience, thus highly recommending. Until recently, ads and social media dominated the marketing mix. But recent data/tracking changes have inspired brands to reinvest in alternative channels they can own, such as email, affiliates, and partnerships. I see - So why are you changing how brands and customers access recommendations? As I touched on, advertising is becoming a 'treading water' activity to model reliable revenue against rather than actively scaling your business. But even the reliableness of that is falling. Talking about the promotional leaflets that came with a delivery, we saw an opportunity to use technology to grab people while they have their credit card in hand, rather than landing on their doorstep when they aren't engaged. The goal is to create a network where brands can give their customers access to a community of other retailers. That way, brands don't have to pay through the nose to be seen and instead are discovered by actively shopping customers. How does Tyviso move customers between the brands? After someone has purchased from a brand, we show them a button to explore more offers on the Tyviso network. We then recommend other brands based on their relevance to the referring brand. After the algorithm shows the hyper-relevant brands, every brand has a chance to be discovered. Laying brands out this way means customers can still complete non-traditional purchases journeys, and we can learn from their behaviour. The goal with recommendations is to make the customer feel like you understand them, so we specifically ensure they don't see products they've already bought and filter out direct competitors. Are customers who have just made a purchase interested in shopping again? This is something we've all been getting wrong about the purchasing cycle for years. Brands typically let someone purchase then go no-contact for two days before asking for a review. There's a significant amount of opportunity in that immediate post-purchase window. Customers usually have a mental budget when shopping, and they are willing to keep spending until they hit it. But if the brand they are browsing doesn't have anything else they are interested in, shoppers will quit their session. We've learnt that we naturally bundle activities in our mind - the same way we bundle 'errand days' rather than dragging them through the week. The same goes for shopping. So, customers would have a better experience if it was easy to discover and purchase from multiple brands in one shopping session. What types of products do customers purchase in the same session? Honestly, imagine the weirdest combination you can. Then make it weirder. Just think of Aldi's middle aisle. People go in for milk but come out with a lawnmower! For example, we see people shopping for brownies and fitness supplements across two different brands but in the same shopping session. Maybe they are having a treat because they are working out. Or perhaps the brownies are for a new partner they are trying to impress by going to the gym. What kind of return on investment does brand to brand recommendations bring compared to advertising or affiliates? With advertising and affiliates, you pay a fee upfront and then may end up paying a commission on successful purchases. We're trying to put the community and the retailers first, so we don't charge retailers to set up or run Tyviso . If someone makes a purchase, retailers pay a small fee for that. But so far, we've seen a minimum £6.67 return on investment per £1 spent. You also can't forget the exposure side. We show retailers' brands to thousands of customers, many of whom won't purchase via Tyviso but will remember you for the future. Do brand-to-brand recommendations work for every kind of business? Brand-to-brand relies more on natural shopping behaviours, so there will be more seasonality. E.g. in the summer, you'll see more customers shopping with summer-themed brands, so they will do much of the referring and receiving. Typically automated brand to brand recommendations isn't geared for anything with a high consideration purchasing journey, such as financial products or travel experiences. But which sectors fly on brand to brand recommendations? That would be anything seen as a frequent low-medium level purchase, such as food, beauty, fashion. Typically, we see AOVs on under £200 performing best, but there are always those categories that are exceptions to the rule. But really, brand to brand recommendations can work for anyone as the more referring brands we see, the more customers there will be for brands to receive. I'd recommend brands add it to their mix and begin experimenting, as it's one of the few 'no risk, all reward' options out there. About Tyviso Tyviso's brand partners recommend your brand to their customers. With a record setup time of 16 seconds, opening up an entirely new and incremental source of customers whilst rewarding your own has never been easier. They work on a cost-per-order basis, meaning you only pay for results.

Tradedoubler Investments

1 Investments

Tradedoubler has made 1 investments. Their latest investment was in DynAdmic as part of their Corporate Minority on June 6, 2016.

CBI Logo

Tradedoubler Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

6/10/2016

Corporate Minority

DynAdmic

Yes

1

Date

6/10/2016

Round

Corporate Minority

Company

DynAdmic

Amount

New?

Yes

Co-Investors

Sources

1

Tradedoubler Portfolio Exits

1 Portfolio Exit

Tradedoubler has 1 portfolio exit. Their latest portfolio exit was DynAdmic on July 01, 2021.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

7/1/2021

Acquired

4

Date

7/1/2021

Exit

Acquired

Companies

Valuation

Acquirer

Sources

4

Tradedoubler Acquisitions

3 Acquisitions

Tradedoubler acquired 3 companies. Their latest acquisition was Pocket Media Group - App Install Business on October 16, 2020.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

10/16/2020

$99M

Acquired Unit

1

8/30/2017

Subscribe to see more

$99M

Subscribe to see more

10

1/26/2015

Subscribe to see more

$99M

Subscribe to see more

10

Date

10/16/2020

8/30/2017

1/26/2015

Investment Stage

Companies

Subscribe to see more

Subscribe to see more

Valuation

$99M

$99M

$99M

Total Funding

Note

Acquired Unit

Subscribe to see more

Subscribe to see more

Sources

1

10

10

Tradedoubler Fund History

1 Fund History

Tradedoubler has 1 fund, including .

Closing Date

Fund

Fund Type

Status

Amount

Sources

1

Closing Date

Fund

Fund Type

Status

Amount

Sources

1

Tradedoubler Partners & Customers

10 Partners and customers

Tradedoubler has 10 strategic partners and customers. Tradedoubler recently partnered with Cegal on March 3, 2022.

Date

Type

Business Partner

Country

News Snippet

Sources

3/10/2022

Vendor

Norway

Cegal SYSCO helped Tradedoubler on the journey to Oracle Cloud

Cegal SYSCO solved the challenges by developing a target Cloud blueprint in close collaboration with Tradedoubler that focused on risk reduction during migration , while it would be easy to operate after they had gone live .

2

6/22/2021

Partner

France

PrestaShop has announced official partnership with TradeDoubler - Affiliate Insider

PrestaShop has announced official partnership with TradeDoubler .

1

10/9/2020

Partner

China

Tradedoubler – Connect and Grow Tradedoubler becomes certified partner of TikTok

extending its capabilities to reach new audiences ... Just in time for the year-end business , we are excited to announce that Tradedoubler has become one of the first certified partners of TikTok in Europe .

1

1/16/2018

Client

Poland

Subscribe to see more

Subscribe to see more

10

2/9/2016

Partner

United States

Subscribe to see more

Subscribe to see more

10

Date

3/10/2022

6/22/2021

10/9/2020

1/16/2018

2/9/2016

Type

Vendor

Partner

Partner

Client

Partner

Business Partner

Country

Norway

France

China

Poland

United States

News Snippet

Cegal SYSCO helped Tradedoubler on the journey to Oracle Cloud

Cegal SYSCO solved the challenges by developing a target Cloud blueprint in close collaboration with Tradedoubler that focused on risk reduction during migration , while it would be easy to operate after they had gone live .

PrestaShop has announced official partnership with TradeDoubler - Affiliate Insider

PrestaShop has announced official partnership with TradeDoubler .

Tradedoubler – Connect and Grow Tradedoubler becomes certified partner of TikTok

extending its capabilities to reach new audiences ... Just in time for the year-end business , we are excited to announce that Tradedoubler has become one of the first certified partners of TikTok in Europe .

Subscribe to see more

Subscribe to see more

Subscribe to see more

Subscribe to see more

Sources

2

1

1

10

10

Tradedoubler Service Providers

3 Service Providers

Tradedoubler has 3 service provider relationships

Service Provider

Associated Rounds

Provider Type

Service Type

Counsel

General Counsel

Subscribe to see more

Subscribe to see more

Subscribe to see more

Subscribe to see more

Subscribe to see more

Subscribe to see more

Service Provider

Subscribe to see more

Subscribe to see more

Associated Rounds

Provider Type

Counsel

Subscribe to see more

Subscribe to see more

Service Type

General Counsel

Subscribe to see more

Subscribe to see more

Partnership data by VentureSource

Tradedoubler Team

17 Team Members

Tradedoubler has 17 team members, including current Chief Executive Officer, Matthias Stadelmeyer.

Name

Work History

Title

Status

Matthias Stadelmeyer

CANCOM

Chief Executive Officer

Current

Mrs linda ying

Chief Executive Officer

Current

Francois Pacot

Chief Technology Officer

Current

William Cooper

Chief Executive Officer, Chief Operating Officer, Chief Marketing Officer

Former

petra grandos

Chief Executive Officer

Former

Name

Matthias Stadelmeyer

Mrs linda ying

Francois Pacot

William Cooper

petra grandos

Work History

CANCOM

Title

Chief Executive Officer

Chief Executive Officer

Chief Technology Officer

Chief Executive Officer, Chief Operating Officer, Chief Marketing Officer

Chief Executive Officer

Status

Current

Current

Current

Former

Former

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.