Aug 31, 2023

Data intelligence company Caden recently announced a $15 million Series A round led by Nava Ventures, with participation from Jerry Yang’s AME Cloud Ventures, Streamlined Ventures, Montage Ventures, Industry Ventures, 1707 Capital, AAF Management, and others. The company has established itself as a leader in the rapidly evolving consumer data landscape, empowering end users and businesses to harness the full potential of ethically sourced first-party data for actionable insights and decision-making. The latest funding round is a significant milestone for the company, enabling it to accelerate product development, enhance market activation, and bolster its team of top-tier talent. And the company empowers users to finally take control of their data and make money from it. Caden’s mobile app allows users to automatically pull in data on what movies they watch, where they travel, what they buy, etc., and see fun and insightful analytics on their consumer profiles. And they can then opt-in to monetize their data in various privacy-centered ways, creating a safe passive income stream. Caden launched its mobile app earlier this summer and achieved rapid user adoption and growth quickly. And users have already shared billions of data points with the company with hundreds of millions more being shared daily, demonstrating the power of ethical user-centered data acquisition. Hundreds of thousands of dollars in compensation were already distributed to users. The company also recently announced Caden AI, the first version of its personal assistant that can automatically train on a user’s media consumption, purchases, travel, exercise, and more, creating the first truly personal Generative AI. And for the enterprise, Caden’s data set is made available via an intelligence suite called CadenOS that empowers customers in financial services, advertising technology, AI, and more to tap into a one-of-a-kind “hyper-panel” of consumer behavior. Use cases include aggregated analytics products for hedge funds, real-time event streams for retail media, and foundational training models for AI companies. The core selling point for CadenOS is the automatic privacy compliance and provenance of the data as enterprises face more scrutiny around consumer data practices. KEY QUOTES: “We are thrilled to have secured this milestone investment round, validating our value and potential. With the support of our new and existing investors, we intend to transform the consumer data market by building the most ethical, actionable and valuable data intelligence company in the world.” — John Roa, CEO and Founder of Caden “Caden has showcased exceptional traction in acquiring and activating ethical consumer data, and we are excited to partner with them on their ambitious mission. We hope that our collaboration can enable individuals to have greater control over their data and lay the groundwork for a new relationship between individuals and enterprises.” — Freddie Martignetti, Partner at Nava Ventures Trending on Pulse 2.0