Predict your next investment

Venture Capital
tobacapital.com

See what CB Insights has to offer

Investments

86

Portfolio Exits

21

About Toba Capital

Toba Capital is a venture firm focused on enterprise software and infrastructure. Toba backs entrepreneurs building transformative businesses, both as an investor and as an ongoing operational partner. The firm was founded by Vinny Smith, an early investor and former CEO of Quest Software.

Toba Capital Headquarter Location

Newport Beach, California,

United States

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Latest Toba Capital News

CIAM Startup Strivacity Raises $9.3 Million in Series A Funding

Dec 1, 2021

By Kevin Townsend on November 30, 2021 Herndon, VA-based start-up  Strivacity has raised $9.3 million in a Series A funding round from TenEleven Ventures and Toba Capital. The money will be used for further developing its product and expanding its market reach. The company offers a cloud based customer identity and access management (CIAM) solution. CIAM puts the consumer into IAM. While standard Identity and Access Management faces inward to provide identity and access to a company workforce, the technology is not a good fit for outside consumers wishing to register and use an account with a company. There are several reasons for this. The first is the user experience (UX). A company's workforce is a captive audience that has no option but to accept the access controls that are imposed upon them. For this reason alone, UX inevitably takes a back seat to security. This approach does not easily translate to the consumers of an online business, who have a choice between suppliers. The second is simply scale. An online business may have a few thousand employees but several million consumer customers. It is difficult to scale up a standard business IAM to the necessary numbers for consumer access. A third is the driver behind the requirement. While IAM is largely a security and IT process, connecting the right workers to the right resources at and for the right time, CIAM is really about allowing company resources (predominantly 'Marketing') to access consumer data in accordance with compliance requirements. For these reasons, while IAM may be bought in, CIAM is often developed in-house – by engineers who understand their business, but may not understand the psychology of their consumers. If the UX is poor, the company will have fewer customers and less profits than it may deserve. On top of this, the engineers who developed the CIAM (which at its simplest is an online user registration and data collection form feeding a hashed database) must then integrate the database with other databases within the company for its other business purposes. This is the problem that Strivacity seeks to solve. “Business shouldn’t be forced to choose between providing a great customer journey and keeping data secure,” said Keith Graham, CEO of Strivacity. “Customers have more choices today than ever before, and they expect the brands they interact with to provide great service and safeguard their personal information. Strivacity adds secure CIAM capabilities to your online properties fast so you can grow your revenue, stay compliant with fast-changing privacy regulations and personalize your service thanks to the insights you’ll get into how customers interact with you.” Data collected at user registration is sent to the cloud. Each customer has its own isolated area in the Strivacity Fusion cloud service. "It's a bit like having your own private cloud to hold your data – we call it 'isolation by design'," Graham told SecurityWeek. One obvious reason for this is to retain strict privacy of customer data – but it also minimizes the blast radius should any customer be breached (attackers cannot pivot from one customer to another). The data stored by Strivacity is always encrypted while at rest. It can be temporarily decrypted by the customer for processing on demand. The encryption key is generated by Strivacity and stored on AWS. There are additional advantages to the Strivacity process that help customers ensure data protection compliance. Consumer consent management is one of these. "We are not a consent management platform," said Graham, "but we do provide a comprehensive consent management capability," including the storage of consent receipts. These consents can be granular, so the consumer could consent to local analytics, but decline the data being sold on. A second could be a simplified approach to ensuring the 'right to be forgotten'; that is the right for consumers to demand that any personal information is deleted. Strivacity seeks to provide the single source of truth where PII is stored only within the Strivacity cloud. The customers still own the data and can process it (or download it) at will. But consider a data analytics requirement from the marketing department. The PII can be analyzed, but only the results need to be stored on premise. The PII remains within the Strivacity source of truth. Since there is only one source of the PII, individual records can be easily discovered and deleted to satisfy RTBF. “We believe that brands shouldn’t be forced to choose between providing a great customer journey and keeping their data secure. And they also shouldn’t have to hire an army of developers or consultants to get the outcome they want,” writes Graham in an accompanying blog. Strivacity was founded in June 2019 by Keith Graham (CEO) and Stephen Cox (CTO).

Toba Capital Investments

86 Investments

Toba Capital has made 86 investments. Their latest investment was in Strivacity as part of their Series A on November 11, 2021.

CBI Logo

Toba Capital Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

11/30/2021

Series A

Strivacity

$9.3M

Yes

5

11/16/2021

Series B

Luxury Presence

$25.9M

No

2

10/26/2021

Series B - III

Infocyte

$1M

No

1

10/20/2021

Series A

Subscribe to see more

$99M

Subscribe to see more

10

8/19/2021

Series B

Subscribe to see more

$99M

Subscribe to see more

10

Date

11/30/2021

11/16/2021

10/26/2021

10/20/2021

8/19/2021

Round

Series A

Series B

Series B - III

Series A

Series B

Company

Strivacity

Luxury Presence

Infocyte

Subscribe to see more

Subscribe to see more

Amount

$9.3M

$25.9M

$1M

$99M

$99M

New?

Yes

No

No

Subscribe to see more

Subscribe to see more

Co-Investors

Sources

5

2

1

10

10

Toba Capital Portfolio Exits

21 Portfolio Exits

Toba Capital has 21 portfolio exits. Their latest portfolio exit was PatientPop on November 02, 2021.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

11/2/2021

Merger

5

11/10/2020

Acquired

1

9/3/2020

Acquired

$991

2

00/00/0000

Subscribe to see more

Subscribe to see more

Subscribe to see more

10

00/00/0000

Subscribe to see more

Subscribe to see more

$991

Subscribe to see more

10

Date

11/2/2021

11/10/2020

9/3/2020

00/00/0000

00/00/0000

Exit

Merger

Acquired

Acquired

Subscribe to see more

Subscribe to see more

Companies

Subscribe to see more

Subscribe to see more

Valuation

$991

$991

Acquirer

Subscribe to see more

Subscribe to see more

Sources

5

1

2

10

10

Toba Capital Team

2 Team Members

Toba Capital has 2 team members, including current General Partner, Brinkley Morse.

Name

Work History

Title

Status

Vinny Smith

Founder

Current

Brinkley Morse

General Partner

Current

Name

Vinny Smith

Brinkley Morse

Work History

Title

Founder

General Partner

Status

Current

Current

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.