Jul 5, 2022

By Ukraine Digital News / July 6, 2022 July 6, 2022 Adwisely , a startup founded in Ukraine in 2018 — previously known as Retarget App — is making its way in Silicon Valley. Six months after moving there, it has just  announced  the completion of a $1.5 million round of funding led by London-based TMT Investments. Cabra VC, Gaingels, ICU Ventures, Mana Ventures, and a group of angel investors, including Wrike founder Andrew Filev, also took place in the round. This investor pool is diverse — not only with regards to  Gaingels , which is the leading LGBTQIA+/Allies investment syndicate in the USA, but also in an international perspective. Filev , as well as key members of the  TMT  and  Cabra  teams, are Russian or Russian-born nationals living abroad, while ICU Ventures is a major asset management and investment firm based in Kyiv. Adwisely has developed an ad automation platform for e-commerce to run campaigns on Facebook, Instagram, Youtube and Google. It enables direct-to-consumer brands to make “smart, automated ad buying decisions based on big data assets collected from thousands of their customers.” Adwisely offers an alternative to hiring an advertising agency, which many e-commerce SMBs cannot afford. The startup says its solution is used by “15,000 online stores from the USA, Canada, France, the UK and Australia.” “While ad costs are spiraling by  15-400%  across sectors, the Adwisely platform delivers ROAS (return on ad spend) that is 2x higher than market benchmarks, and costs up to 10x cheaper than traditional ad agencies,” claims the startup. Adwisely says it will use the latest funding to “integrate with more advertising platforms such as TikTok, Pinterest and Twitter, before raising Series A later this year.” Share this: