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teamvelocitymarketing.com

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About Team Velocity Marketing

Team Velocity Marketing is a data-driven marketing agency serving the automotive industry. A Google Premier and Bing Elite Partner, the 360 Strategy attracts, sells, services and retains more customers with the power of the Apollo Technology Platform®. Apollo generates dynamic campaigns across Mail, Email, Consumer Portals, Google, Bing, Facebook & Point of Sale. The strategy delivers cost-driven results by identifying Perfect Prospects® in the Perfect Market® with equity mining, dynamic call tracking and real-time reporting, all from a single dashboard.

Team Velocity Marketing Headquarter Location

13825 Sunrise Valley Drive Suite 150

Herndon, Virginia, 20171,

United States

877-832-6848

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Latest Team Velocity Marketing News

Equifax and Team Velocity Partner to Drive Innovative Marketing Solutions for Auto Dealers

Mar 11, 2022

for Auto Dealers Equifax and Team Velocity Marketing, a Data Driven Holdings company (DDH), have partnered to deliver an innovative new subscription marketing service for automotive dealers through Team Velocity’s recently launched Qualified Customer offering. Using anonymized Equifax differentiated data assets, Team Velocity has developed a proprietary propensity score to identify and target “perfect-time” shoppers – the individuals who are credit-qualified and most likely to buy a vehicle now. Equifax and Team Velocity Partner to Drive Innovative Marketing Solutions for Auto Dealers With chip shortages impacting automotive inventory supply for the second year in a row, competition is higher than ever for dealers to find the right shoppers who are ready to transact and can afford a vehicle. Team Velocity utilizes lease-end insight and information to best identify consumers who are most likely to transact next, helping dealers deliver offers and drive sales conversion to prospective buyers with an average return on investment (ROI) of 26:1. As a sales agent for Equifax authorized to fulfill end-to-end prescreen programs, Qualified Customer can help dealers target and market to individuals who meet a variety of credit and financial requirements, including prospects with current or past automotive loans and leases in accordance with Fair Credit Reporting Act (FCRA) guidelines. The new subscription service enables dealers to target consumers in their geographic area with an offer across mail, email and online channels. “Equifax has built its business with the understanding that more data powers better decisions. The company’s differentiated data assets and extensive geographic coverage is invaluable to our dealers in a post-COVID sales environment,” said William Reilly, Chief Operating Officer of Team Velocity. “Our campaign distribution combined with the power of the Equifax data has generated tremendous ROI for our customers.” “In 2021, our Qualified Customer programs with dealer customers not only helped increase ROI, but also helped improve inventory through trade-ins. By expanding our cross-media off lease and trade cycle strategy using Equifax data, we expect to build upon our success,” remarked Scott Fletcher, partner at Team Velocity and founder of Qualified Customer. “Equifax has a long history and tradition of working with our automotive partners to develop innovative solutions for the industry. We are proud to bring our unique and differentiated data assets to help dealers more efficiently market to in-market consumers and drive sales,” said Lena Bourgeois, General Manager of Equifax Automotive Services from Equifax. “We are looking forward to helping Team Velocity bring this next iteration of omnichannel targeting to market with Qualified Customer.” PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Prev Post Next Post

Team Velocity Marketing Acquisitions

1 Acquisition

Team Velocity Marketing acquired 1 company. Their latest acquisition was Car-Mercial on October 25, 2017.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

10/25/2017

$99M

Acquired

1

Date

10/25/2017

Investment Stage

Companies

Valuation

$99M

Total Funding

Note

Acquired

Sources

1

Team Velocity Marketing Partners & Customers

7 Partners and customers

Team Velocity Marketing has 7 strategic partners and customers. Team Velocity Marketing recently partnered with Mazda on April 4, 2022.

Date

Type

Business Partner

Country

News Snippet

Sources

4/27/2022

Partner

United States

1

4/1/2022

Partner

Canada

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10

3/11/2022

Licensor

United States

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10

9/5/2019

Partner

Germany

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10

9/4/2019

Client

Germany

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10

Date

4/27/2022

4/1/2022

3/11/2022

9/5/2019

9/4/2019

Type

Partner

Partner

Licensor

Partner

Client

Business Partner

Country

United States

Canada

United States

Germany

Germany

News Snippet

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Sources

1

10

10

10

10

Team Velocity Marketing Team

1 Team Member

Team Velocity Marketing has 1 team member, including former Senior Vice President, Terry Cummins.

Name

Work History

Title

Status

Terry Cummins

Senior Vice President

Former

Name

Terry Cummins

Work History

Title

Senior Vice President

Status

Former

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