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Angel Investor (Group)
sweetcapital.com

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Investments

34

Portfolio Exits

3

About Sweet Capital

Sweet Capital is an angel investment fund created and funded by the founders of King Digital Entertainment (NYSE: KING). The purpose of the fund is to provide seed- and growth-stage capital to promising entrepreneurs.

Sweet Capital Headquarter Location

65 St. Paul's Churchyard

London, England, EC4M 8AB,

United Kingdom

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Latest Sweet Capital News

Contact Agency secures £1.4 million Seed investment from investors including Founders Fund and Sweet Capital

Aug 17, 2021

Founders Fund and Sweet Capital backs Contact to expand into more creative industries Since starting in 2019, Contact has upended the fashion industry by directly connecting models with bookers and agents. This means clients can book models directly on the platform – a process that is historically labour-intensive. With Contact, models don’t have to worry about payment terms, contracts, or other details. Similarly, bookers can access a huge range of diverse talent in seconds, without needing to call multiple agents. Now, Contact has its sights set on the rest of Europe’s £500 billion creative industry. In August 2021, it’ll launch photographers on the platform, with a range of other industries set to follow over the next 12 months – including stylists, makeup artists and videographers. The expansion is all part of Contact’s revamped mission to be the destination for creatives to manage their career and get paid. With Contact handling all the admin and technical pieces, the company empowers creatives to focus on the important thing – their craft. Clients like Balenciaga, Burberry, Depop, Farfetch, i-D, Nike, Vivienne Westwood and Vogue already trust Contact to find the world’s most diverse creative talent. Its market penetration is set to increase even further as it offers yet more services to top industry names. Contact CEO Reuben Selby says: “I’m delighted to have the support of Founders Fund and Sweet Capital as we continue our mission to help more creatives get paid. We’re just getting started.” Contact’s 2021 seed funding round is led by Founders Fund (Airbnb, Facebook, Stripe) and Sweet Capital, with additional funding from angel investors like Simon Beckerman (founder, Depop) and Eric Wahlforss (founder, SoundCloud). Contact’s using the cash injection to add staff across engineering, marketing and operations as it gears up to launch new product verticals. Trae Stephens, Partner at Founders Fund, says: “We are always excited when we find founders who seem to have been born to build a specific company,” said Founders Fund Partner, Trae Stephens, “Reuben definitely seems like one of those founders. We are really excited to watch the company scale and expand into new creative verticals.” Pippa Lamb, Partner at Sweet Capital, adds: “The team at Contact have been pushing frontiers in the creator economy long before “the creator economy” became a buzzword. Contact possesses a rare combination of world class technical talent with the raw innovation of today’s most creative minds. We are excited for this next chapter.” Investor list

Sweet Capital Investments

34 Investments

Sweet Capital has made 34 investments. Their latest investment was in Contact as part of their Seed VC on August 8, 2021.

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Sweet Capital Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

8/12/2021

Seed VC

Contact

$1.9M

Yes

6

6/18/2021

Seed VC

BonBot

$2.32M

Yes

1

4/19/2021

Seed VC

The Expert

$3M

Yes

2

1/28/2021

Series A

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$99M

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10

11/18/2020

Series B

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$99M

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10

Date

8/12/2021

6/18/2021

4/19/2021

1/28/2021

11/18/2020

Round

Seed VC

Seed VC

Seed VC

Series A

Series B

Company

Contact

BonBot

The Expert

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Amount

$1.9M

$2.32M

$3M

$99M

$99M

New?

Yes

Yes

Yes

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Co-Investors

Sources

6

1

2

10

10

Sweet Capital Portfolio Exits

3 Portfolio Exits

Sweet Capital has 3 portfolio exits. Their latest portfolio exit was Rollout.io on June 11, 2019.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

6/11/2019

Acquired

2

00/00/0000

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10

00/00/0000

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10

Date

6/11/2019

00/00/0000

00/00/0000

Exit

Acquired

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Companies

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Valuation

Acquirer

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Sources

2

10

10

Sweet Capital Team

3 Team Members

Sweet Capital has 3 team members, including current Chief Executive Officer, Christian Dorffer.

Name

Work History

Title

Status

Lars Markgren

Founder

Current

Patrik Stymne

Founder

Current

Christian Dorffer

Chief Executive Officer

Current

Name

Lars Markgren

Patrik Stymne

Christian Dorffer

Work History

Title

Founder

Founder

Chief Executive Officer

Status

Current

Current

Current

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