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sunrisestrategicpartners.com

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Investments

19

Portfolio Exits

3

About Sunrise Strategic Partners

Sunrise Strategic Partners provides growth capital and expertise to emerging brands in the healthy, active and sustainable living space. The Firm teams up with founders to add strategic value, share guidance on tactical priorities and leverage our industry relationships to maximize potential.

Sunrise Strategic Partners Headquarter Location

Boulder, Colorado,

United States

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Expert Collections containing Sunrise Strategic Partners

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Find Sunrise Strategic Partners in 1 Expert Collection, including Food & Beverage .

F

Food & Beverage

125 items

Latest Sunrise Strategic Partners News

Perfect Day subsidiary to acquire Coolhaus ice cream brand

Dec 13, 2021

Photo: Coolhaus LOS ANGELES — The Urgent Co., the consumer brands subsidiary of food technology company Perfect Day, is acquiring specialty ice cream brand Coolhaus from Sunrise Strategic Partners. Financial terms of the transaction were not disclosed. Founded in 2009, Coolhaus offers a portfolio of frozen dessert pints and novelties sold in more than 6,000 stores nationwide, including Whole Foods Market, Walmart, Sprouts and Kroger. Flavors range from street cart churro dough to campfire s’mores to dirty mint chip. Several offerings were developed to support specific social missions. Proceeds from Currency Cake Carrot Cake Ice Cream, for example, are used to fund Black and Brown female business owners. Coolhaus and the Urgent Co. will transition its dairy products to use Perfect Day’s animal-free dairy in the months ahead. Produced by precision fermentation and without cows, Perfect Day whey protein generates up to 97% fewer greenhouse gas emissions than traditional dairy protein, according to the company. As part of the agreement, the Coolhaus team will join the Urgent Co. Coolhaus founder Natasha Case will become president of brand experience, and Ryan Bennett, chief operating officer and chief financial officer of Coolhaus, will join the Urgent Co. as senior vice president of operations and integration. “We created Coolhaus to make better products for everybody,” Ms. Case said. “Our ability to lead with purpose and move the dial for consumers becomes even stronger by joining The Urgent Co. For us, this is about the long game. The integration of Perfect Day protein into our line of beloved dairy ice cream and novelties is going to elevate our product into the next generation of foods making a difference for our families and our planet.” The Urgent Co. debuted its first brand, Brave Robot, a line of animal-free dairy ice cream, in 2020. The products are now available in more than 5,000 grocery stores nationwide. Other brands in the Urgent Co. portfolio include Modern Kitchen animal-free cream cheese and California Performance Co. animal-free protein powder, both of which launched this year. “Bringing together our social and climate missions is deeply personal,” said Paul Kollesoff, general manager and co-founder of the Urgent Co. “We know the work we do now will determine if our children can continue to enjoy the food we eat and the planet we inhabit for years to come. We’re inspired by what Natasha, Ryan, and the Coolhaus team have accomplished so far and are thrilled to welcome them to The Urgent Co. and build this next chapter together.”

Sunrise Strategic Partners Investments

19 Investments

Sunrise Strategic Partners has made 19 investments. Their latest investment was in Pact as part of their Unattributed VC - II on March 3, 2020.

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Sunrise Strategic Partners Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

3/20/2020

Unattributed VC - II

Pact

$2M

No

1

12/11/2019

Series E - II

Teton Waters Ranch

$3M

No

1

9/5/2019

Series D - II

Kill Cliff

$0.86M

No

1

5/3/2019

Seed VC

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10

4/8/2019

Unattributed VC

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$99M

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10

Date

3/20/2020

12/11/2019

9/5/2019

5/3/2019

4/8/2019

Round

Unattributed VC - II

Series E - II

Series D - II

Seed VC

Unattributed VC

Company

Pact

Teton Waters Ranch

Kill Cliff

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Amount

$2M

$3M

$0.86M

$99M

New?

No

No

No

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Co-Investors

Sources

1

1

1

10

10

Sunrise Strategic Partners Portfolio Exits

3 Portfolio Exits

Sunrise Strategic Partners has 3 portfolio exits. Their latest portfolio exit was Coolhaus on December 13, 2021.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

12/13/2021

Acquired

7

5/25/2021

Acq - Fin

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10

7/31/2020

IPO

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$99M

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10

Date

12/13/2021

5/25/2021

7/31/2020

Exit

Acquired

Acq - Fin

IPO

Companies

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Valuation

$99M

Acquirer

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Sources

7

10

10

Sunrise Strategic Partners Team

2 Team Members

Sunrise Strategic Partners has 2 team members, including current Founder, Chief Executive Officer, Steve Hughes.

Name

Work History

Title

Status

Steve Hughes

Founder, Chief Executive Officer

Current

Vince Love

Founder, Executive Vice President, Managing Director

Current

Name

Steve Hughes

Vince Love

Work History

Title

Founder, Chief Executive Officer

Founder, Executive Vice President, Managing Director

Status

Current

Current

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