Aug 12, 2022

Media conglomerate expands online advertising solutions via partnership TOUTED as the Philippines’s leading digital lifestyle network, Summit Media has announced its partnership with Bent Pixels Asia (BPA), the leading revenue accelerator for premium YouTube creators in Asia, to help the former monetize its pre-roll ad inventory for the YouTube channels of its online magazines. The partnership ushers Summit Media’s foray into growing its YouTube channels as their new digital direction. “We are excited to offer brands the opportunity to reach the quality and premium audiences of Summit Media on YouTube through our Reserved Media Solutions. With the content expertise of both BPA and Summit combined, we will continue to grow the network’s reach on the platform to cater to larger audiences that will be valuable for brands to target with premium media buying opportunities,” said Erwin Razon, general manager of BPA. Summit Media’s YouTube channels including Esquire Philippines, Top Gear Philippines, Cosmo.ph, PEP.ph, Yummy, Preview, SPIN.ph and Spot.ph, among others, will be onboarded onto BPA’s network of premium YouTube creators. BPA is part of Hepmil Media Group, a leading technology-driven media network that owns PGAG, the country’s leading comedy content platform. Commenting on the partnership, Lisa Gokongwei-Cheng, Summit Media president, said, “[We are] very excited to be a partner of Bent Pixels Asia to sell our YouTube inventory directly to advertisers. Both groups have always stood for innovation in a rapidly changing industry, and we look forward to helping our clients reach their goals together.” BPA will also provide YouTube channel development programs to Summit Media, including workshops, best practices, and tools to help them sustainably grow the reach and subscriber base of its brands’ channels and produce quality content to engage their audiences. In addition, the YouTube partner network will offer troubleshooting support for technical issues encountered by Summit Media on their YouTube channels.