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Venture Capital
sportsip.co.uk

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Investments

1

About Sports Investment Partners

Sports Investment Partners aims to act as a bridge between the worlds of commercial sport and financial investment. Sports Investment Partners work with investors looking for opportunities and with companies looking for investors. Sports Investment Partners co-invests in businesses and plays an active role in driving growth and value.

Sports Investment Partners Headquarter Location

16 Berkeley Street

London, England, W1J 8DZ,

United Kingdom

+44 (0)203 907 3820

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Latest Sports Investment Partners News

Inside Sports Investment Partners: The Story of the UK's biggest Sports Trading Firm

Jan 5, 2020

The Story of the UK's Biggest Sports Trading Firm "Every aspect of sports that you could think of was taken into consideration. I guess that's why they're so good at what they do.” — Former Employee LONDON, UNITED KINGDOM, January 5, 2020 / EINPresswire.com / — It might be the weekend for the rest of us, but for these workers it is the equivalent of a Monday morning, the busiest day of the week, and the opening bell on their market is about to ring. They have a huge sum of money on the line because they are in charge of the biggest Sports Trading investment in Britain, believed to make up to £270 million, or $350 million, in a good year. A mixture of men and women — mainly men — ages 35 to 55 gather around the TV screens dotted around the Jermyn Street office, some displays mounted on walls and others at desks. All are tuned to the weekend's football. The first FA Cup match of the weekend is about to begin. And with it, a weekly multimillion-pound trading bonanza kicks off too. Their company can have £1 million trading on the outcome of a single event in a match and more on the nine others that will follow in the next 24 hours. But this isn't a bookmaker. It is Sports Investment Partners, a company that treats sports trading the way hedge funds treat stocks. Officially, it describes itself as a trading consultancy that uses complex statistical models to generate outcomes that are sharper than those offered by professional bookmakers. These are then traded on for the clients to help them beat the market. The company thus acts more like a trading adviser than a bookmaker — it doesn't actually take bets. But the highly secretive company also masterminds one of the most successful professional sports trading syndicates in the world, placing hundreds of millions of pounds worth of trades each year on behalf of clients. Football is its biggest business… The Sports Investment Partners trading system has gone largely unnoticed outside the world of professional sports trading but we have spent the past few months investigating the company to understand just how it works. We persuaded several former employees to speak on the condition of anonymity, talked to industry insiders, and combed through old press cuttings to piece together a definitive history of the company. A former employee told The Guardian: "Every aspect of sports that you could think of was taken into consideration. I guess that's why they're so good at what they do. The weather, morale, anyone related to the club, they would be analysed under the microscope. It was pretty impressive." The data generated by Sports Investment Partners is plugged into a highly complex statistical computer model, built by another team, the "quants." These are the computer whizzes you would usually find in investment banks. These quants are based on the top floor office, and spend their days building and maintaining an algorithm that not only pulls together all of the data points, but also decides the right weighting for each. Jesper Søgaard, CEO of BettingExpert.com, a tip-sharing platform for amateur traders, says: "If they take a position, they will definitely move the entire market. They do as much as possible to not let others know about their position." "I can't tell you any 'last weekend they had this position' — I don't know that. But what I can see is the market moved and that signals one of the big syndicates made a move. Especially on match day, you know it's the big boys playing." Joseph Gandy

Sports Investment Partners Investments

1 Investments

Sports Investment Partners has made 1 investments. Their latest investment was in Rabble as part of their Unattributed VC on November 11, 2017.

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Sports Investment Partners Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

11/6/2017

Unattributed VC

Rabble

Yes

1

Date

11/6/2017

Round

Unattributed VC

Company

Rabble

Amount

New?

Yes

Co-Investors

Sources

1

Sports Investment Partners Team

1 Team Member

Sports Investment Partners has 1 team member, including current Founder, Michael Broughton.

Name

Work History

Title

Status

Michael Broughton

FIFA, and Rightster

Founder

Current

Name

Michael Broughton

Work History

FIFA, and Rightster

Title

Founder

Status

Current

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