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sonomabrands.co

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Investments

18

Portfolio Exits

3

Funds

8

About Sonoma Brands Partners

Sonoma Brands Partners is a private equity investment firm focused on the growth sectors of the consumer economy. Sonoma Brands aims to partner with bold, innovative founders on their way to building the world’s next enduring brands across the physical and digital landscape.

Sonoma Brands Partners Headquarter Location

117 W. Napa St. Suite C

Sonoma, California, 95476,

United States

707-656-2015

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Expert Collections containing Sonoma Brands Partners

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Find Sonoma Brands Partners in 1 Expert Collection, including Food & Beverage .

F

Food & Beverage

124 items

Latest Sonoma Brands Partners News

Men’s health startup Manual raised $30 mn Series A from US and European investors

Mar 31, 2021

Men’s health and wellbeing startup Manual has raised a $30 mn Series A round from Sonoma Brands and Waldencast, and Manual’s existing European investors Felix Capital and Cherry Ventures. FJ Labs and the GISEV Family Office also participated in the round. Will use the funds for product development and international expansion. Such brands tend to focus on issues like vitamins and erectile dysfunction, with the, often common refrain of, ‘normalizing’ the idea that men should look after themselves better, across a number of fronts and removing stigma’s around sexual health. They are pushing at a large market, as men historically avoid doctors. Post Fundraiser, George Pallis, CEO & Founder, said: “We’ve been encouraged to see men of all ages increasingly turning to Manual to solve multiple health problems, with almost half of our customers seeking help for more than one issue. It’s clear that a health concern may have more than one cause, and we can provide customers with the ability to treat their health in a more holistic way. Using different treatments to understand and improve their wellbeing.”

Sonoma Brands Partners Investments

18 Investments

Sonoma Brands Partners has made 18 investments. Their latest investment was in MERIT Beauty as part of their Series A on September 9, 2021.

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Sonoma Brands Partners Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

9/14/2021

Series A

MERIT Beauty

$20M

Yes

4

8/2/2021

Series A

Mixlab

$20M

Yes

6

3/30/2021

Series A

Manual

$30M

Yes

3

12/18/2020

Unattributed VC - II

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$99M

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10

7/28/2020

Unattributed VC

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$99M

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10

Date

9/14/2021

8/2/2021

3/30/2021

12/18/2020

7/28/2020

Round

Series A

Series A

Series A

Unattributed VC - II

Unattributed VC

Company

MERIT Beauty

Mixlab

Manual

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Amount

$20M

$20M

$30M

$99M

$99M

New?

Yes

Yes

Yes

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Co-Investors

Sources

4

6

3

10

10

Sonoma Brands Partners Portfolio Exits

3 Portfolio Exits

Sonoma Brands Partners has 3 portfolio exits. Their latest portfolio exit was Vintage Wine Estates on June 08, 2021.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

6/8/2021

Reverse Merger

$991

6

00/00/0000

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$991

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10

00/00/0000

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10

Date

6/8/2021

00/00/0000

00/00/0000

Exit

Reverse Merger

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Companies

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Valuation

$991

$991

Acquirer

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Sources

6

10

10

Sonoma Brands Partners Acquisitions

3 Acquisitions

Sonoma Brands Partners acquired 3 companies. Their latest acquisition was Chef's Cut Real Jerky on July 09, 2020.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

7/9/2020

Series C

$10M

Acq - Fin

8

5/4/2020

Acquired

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$99M

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10

2/10/2017

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$99M

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10

Date

7/9/2020

5/4/2020

2/10/2017

Investment Stage

Series C

Acquired

Companies

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Valuation

Total Funding

$10M

$99M

$99M

Note

Acq - Fin

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Sources

8

10

10

Sonoma Brands Partners Fund History

8 Fund Histories

Sonoma Brands Partners has 8 funds, including Sonoma Brands III Select.

Closing Date

Fund

Fund Type

Status

Amount

Sources

2/23/2021

Sonoma Brands III Select

$7.58M

3

2/23/2021

Sonoma Brands III

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$99M

10

11/25/2019

Sonoma Brands MilkBar Co-Invest

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$99M

10

8/15/2018

Sonoma Brands VWE Co-Invest

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$99M

10

1/9/2018

Sonoma Brands II

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$99M

10

Closing Date

2/23/2021

2/23/2021

11/25/2019

8/15/2018

1/9/2018

Fund

Sonoma Brands III Select

Sonoma Brands III

Sonoma Brands MilkBar Co-Invest

Sonoma Brands VWE Co-Invest

Sonoma Brands II

Fund Type

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Status

Amount

$7.58M

$99M

$99M

$99M

$99M

Sources

3

10

10

10

10

Sonoma Brands Partners Team

3 Team Members

Sonoma Brands Partners has 3 team members, including current Founder, Chief Executive Officer, Jonathan Sebastiani.

Name

Work History

Title

Status

Jonathan Sebastiani

Founder, Chief Executive Officer

Current

Kevin P Murphy

Encore Consumer Capital, Genstar Capital, and PwC

Managing Director

Current

Brian Nicholson

IAC, JMP Securities, and JMP Group

Managing Director

Current

Name

Jonathan Sebastiani

Kevin P Murphy

Brian Nicholson

Work History

Encore Consumer Capital, Genstar Capital, and PwC

IAC, JMP Securities, and JMP Group

Title

Founder, Chief Executive Officer

Managing Director

Managing Director

Status

Current

Current

Current

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