Mar 31, 2021

Men’s health and wellbeing startup Manual has raised a $30 mn Series A round from Sonoma Brands and Waldencast, and Manual’s existing European investors Felix Capital and Cherry Ventures. FJ Labs and the GISEV Family Office also participated in the round. Will use the funds for product development and international expansion. Such brands tend to focus on issues like vitamins and erectile dysfunction, with the, often common refrain of, ‘normalizing’ the idea that men should look after themselves better, across a number of fronts and removing stigma’s around sexual health. They are pushing at a large market, as men historically avoid doctors. Post Fundraiser, George Pallis, CEO & Founder, said: “We’ve been encouraged to see men of all ages increasingly turning to Manual to solve multiple health problems, with almost half of our customers seeking help for more than one issue. It’s clear that a health concern may have more than one cause, and we can provide customers with the ability to treat their health in a more holistic way. Using different treatments to understand and improve their wellbeing.”