Investments
20Portfolio Exits
3Funds
8About Sonoma Brands Capital
Sonoma Brands Capital is a private equity firm focused on the growth sectors of the consumer economy. The firm aims to partner with bold, innovative founders on their way to building the next enduring brands across the physical and digital landscape.

Want to inform investors similar to Sonoma Brands Capital about your company?
Submit your Analyst Briefing to get in front of investors, customers, and partners on CB Insights’ platform.
Expert Collections containing Sonoma Brands Capital
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Find Sonoma Brands Capital in 1 Expert Collection, including Food & Beverage .
Food & Beverage
123 items
Research containing Sonoma Brands Capital
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Sonoma Brands Capital in 1 CB Insights research brief, most recently on Aug 4, 2021.
Latest Sonoma Brands Capital News
Mar 31, 2021
Men’s health and wellbeing startup Manual has raised a $30 mn Series A round from Sonoma Brands and Waldencast, and Manual’s existing European investors Felix Capital and Cherry Ventures. FJ Labs and the GISEV Family Office also participated in the round. Will use the funds for product development and international expansion. Such brands tend to focus on issues like vitamins and erectile dysfunction, with the, often common refrain of, ‘normalizing’ the idea that men should look after themselves better, across a number of fronts and removing stigma’s around sexual health. They are pushing at a large market, as men historically avoid doctors. Post Fundraiser, George Pallis, CEO & Founder, said: “We’ve been encouraged to see men of all ages increasingly turning to Manual to solve multiple health problems, with almost half of our customers seeking help for more than one issue. It’s clear that a health concern may have more than one cause, and we can provide customers with the ability to treat their health in a more holistic way. Using different treatments to understand and improve their wellbeing.”
Sonoma Brands Capital Investments
20 Investments
Sonoma Brands Capital has made 20 investments. Their latest investment was in Bachan's as part of their Series A on September 9, 2022.

Sonoma Brands Capital Investments Activity

Date | Round | Company | Amount | New? | Co-Investors | Sources |
---|---|---|---|---|---|---|
9/8/2022 | Series A | Bachan's | $13M | Yes | 1 | |
2/17/2022 | Series A | Made by Nacho | $14M | Yes | CAVU Consumer Partners, Companion Fund, New Fare Partners, Sonoma Brands Capital, and Undisclosed Investors | 3 |
9/14/2021 | Series A | MERIT Beauty | $20M | Yes | 4 | |
8/2/2021 | Series A | |||||
3/30/2021 | Series A |
Date | 9/8/2022 | 2/17/2022 | 9/14/2021 | 8/2/2021 | 3/30/2021 |
---|---|---|---|---|---|
Round | Series A | Series A | Series A | Series A | Series A |
Company | Bachan's | Made by Nacho | MERIT Beauty | ||
Amount | $13M | $14M | $20M | ||
New? | Yes | Yes | Yes | ||
Co-Investors | CAVU Consumer Partners, Companion Fund, New Fare Partners, Sonoma Brands Capital, and Undisclosed Investors | ||||
Sources | 1 | 3 | 4 |
Sonoma Brands Capital Portfolio Exits
3 Portfolio Exits
Sonoma Brands Capital has 3 portfolio exits. Their latest portfolio exit was Vintage Wine Estates on June 08, 2021.
Date | Exit | Companies | Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model. | Acquirer | Sources |
---|---|---|---|---|---|
6/8/2021 | Reverse Merger | 6 | |||
Date | 6/8/2021 | ||
---|---|---|---|
Exit | Reverse Merger | ||
Companies | |||
Valuation | |||
Acquirer | |||
Sources | 6 |
Sonoma Brands Capital Acquisitions
3 Acquisitions
Sonoma Brands Capital acquired 3 companies. Their latest acquisition was Chef's Cut Real Jerky on July 09, 2020.
Date | Investment Stage | Companies | Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model. | Total Funding | Note | Sources |
---|---|---|---|---|---|---|
7/9/2020 | Series C | $10M | Acq - Fin | 8 | ||
5/4/2020 | Growth Equity | |||||
2/10/2017 |
Date | 7/9/2020 | 5/4/2020 | 2/10/2017 |
---|---|---|---|
Investment Stage | Series C | Growth Equity | |
Companies | |||
Valuation | |||
Total Funding | $10M | ||
Note | Acq - Fin | ||
Sources | 8 |
Sonoma Brands Capital Fund History
8 Fund Histories
Sonoma Brands Capital has 8 funds, including Sonoma Brands III Select.
Closing Date | Fund | Fund Type | Status | Amount | Sources |
---|---|---|---|---|---|
2/23/2021 | Sonoma Brands III Select | $7.58M | 3 | ||
2/23/2021 | Sonoma Brands III | ||||
11/25/2019 | Sonoma Brands MilkBar Co-Invest | ||||
8/15/2018 | Sonoma Brands VWE Co-Invest | ||||
1/9/2018 | Sonoma Brands II |
Closing Date | 2/23/2021 | 2/23/2021 | 11/25/2019 | 8/15/2018 | 1/9/2018 |
---|---|---|---|---|---|
Fund | Sonoma Brands III Select | Sonoma Brands III | Sonoma Brands MilkBar Co-Invest | Sonoma Brands VWE Co-Invest | Sonoma Brands II |
Fund Type | |||||
Status | |||||
Amount | $7.58M | ||||
Sources | 3 |
Sonoma Brands Capital Team
3 Team Members
Sonoma Brands Capital has 3 team members, including current Founder, Chief Executive Officer, Founding Partner, Jonathan Sebastiani.
Name | Work History | Title | Status |
---|---|---|---|
Jonathan Sebastiani | Wine.com, and Viansa Winery | Founder, Chief Executive Officer, Founding Partner | Current |
Name | Jonathan Sebastiani | ||
---|---|---|---|
Work History | Wine.com, and Viansa Winery | ||
Title | Founder, Chief Executive Officer, Founding Partner | ||
Status | Current |
Discover the right solution for your team
The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.