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Corporation
INTERNET | Internet Software & Services / Sports
snack-media.com

Partners & Customers

5

About Snack Media

Snack Media is a sports digital media company. It specializes in multi-channel content creation, distributed at scale. The company was founded in 2007 and is based in London, U.K. In October 2022, Snack Media was acquired by Valnet. The terms of the transaction were not disclosed.

Headquarters Location

70 Rosebery Avenue Rosebery House Business Centre

London, England, EC1R 4RR,

United Kingdom

+44 020 7272 7582

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Latest Snack Media News

US takeover at digital sport giant Snack Media

Oct 20, 2022

US takeover at digital sport giant Snack Media UK partner to NFL.com and operator of leading football fan sites serves 400+ publishing properties worldwide Share: UK-based digital sport giant Snack Media has been acquired by US company Valnet. Snack Media represents the UK traffic programmatically for NFL.com and operates the GiveMeSport.com, FootballFanCast.com and FootballLeagueWorld.com sites, along with a specialised ad network. Founded in 2007, it operates a portfolio of over 400 websites and 30 million social followers under a mantra of ‘Make content count’. “The business is in a great position and ready for a huge period of growth,” said Snack Media CEO and founder Niall Coen. “We are excited about the benefits this acquisition can bring to our partners, the Snack Media business and the industry generally. “For my part, I’m extremely pleased to be able to hand the reins to Valnet who share very similar values and strategy, therefore I have total trust in their abilities to guide the business through to its full potential.” Martin Crawford, Snack Media director of content and founding member, added: “We are delighted to be joining the Valnet family who bring an array of talent, proprietary technology and expertise to the team that will supercharge our growth. “Building upon the strong foundations that our founder and the wider Snack Media team have built during the last 15 years, we can’t wait to embark on an exciting new era.” Angel Berrocal, group president at Valnet, said: “We are more than excited to welcome Snack Media into the family. Snack’s team is extremely talented and shares our values of being ‘humble and hungry’. “Together we will continue to grow all Snack brands exponentially and consolidate their position in the football and sports categories. “Snack’s acquisition follows the purchase of Pocket-lint.com earlier this year, which helps us strengthen our presence in the UK and pave the way for additional growth in international markets.”

Snack Media Acquisitions

1 Acquisition

Snack Media acquired 1 company. Their latest acquisition was Bragg Gaming Group - Online Media Division on May 08, 2020.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

5/8/2020

$99M

Acquired Unit

2

Date

5/8/2020

Investment Stage

Companies

Valuation

$99M

Total Funding

Note

Acquired Unit

Sources

2

Snack Media Partners & Customers

5 Partners and customers

Snack Media has 5 strategic partners and customers. Snack Media recently partnered with Barmy Army on December 12, 2019.

Date

Type

Business Partner

Country

News Snippet

Sources

12/18/2019

Partner

United Kingdom

The Barmy Army partners with Snack Media to develop, grow and monetise its website and digital channels

Digital sports content , engagement and monetisation experts , Snack Media , today announced their new commercial partnership with the Barmy Army -- the world 's largest cricket supporters club .

1

10/16/2014

Partner

United Kingdom, and France

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10

10/16/2014

Client

France

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10

1/1/2013

Partner

United States

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10

1/1/2013

Client

United States

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10

Date

12/18/2019

10/16/2014

10/16/2014

1/1/2013

1/1/2013

Type

Partner

Partner

Client

Partner

Client

Business Partner

Country

United Kingdom

United Kingdom, and France

France

United States

United States

News Snippet

The Barmy Army partners with Snack Media to develop, grow and monetise its website and digital channels

Digital sports content , engagement and monetisation experts , Snack Media , today announced their new commercial partnership with the Barmy Army -- the world 's largest cricket supporters club .

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Sources

1

10

10

10

10

Snack Media Team

1 Team Member

Snack Media has 1 team member, including current Chief Executive Officer, Niall Coen.

Name

Work History

Title

Status

Niall Coen

Chief Executive Officer

Current

Name

Niall Coen

Work History

Title

Chief Executive Officer

Status

Current

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