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silvertree.holdings

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Investments

11

About Silvertree Holdings

Silvertree is an entrepreneur-led investment growth partner scaling consumer and digital brands in Africa. The company conceives, launches, operates and invests in early- and mid-stage companies targeting the South African and Sub-Saharan African markets.

Silvertree Holdings Headquarter Location

Unit B-104, 1st Floor Buchanan Square 160 Sir Lowry Road

Woodstock, 7925,

South Africa

+27 83 656 9620

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Latest Silvertree Holdings News

Silvertree racing to meet demand as online orders at startups spike amid coronavirus

Mar 23, 2020

Silvertree racing to meet demand as online orders at startups spike amid coronavirus Cape Town based investment company  Silvertree Holdings is pressing suppliers to keep providing its stable of ecommerce startups with stock, amid a surge in ecommerce orders in the last two weeks following the onset of the coronavirus. Commenting in an email last Friday (20 March) to Ventureburn on the effect the virus was having on orders among its largely ecommerce portfolio, Silvertree Holdings managing director Paul Cook (pictured above) said the investor’s biggest challenge currently has been to keep fast-moving products in stock. The investor has had to limit sales volume on some high demand items, and spend long hours talking to suppliers, he said. “Our warehouse teams have so far been able to keep dispatching orders on time, despite the flood — unlike some online retailers elsewhere in the world that have had to close the sites for any new orders,” he said. Silvertree is pressing suppliers to keep providing its ecommerce startups with stock, amid a surge in orders with the onset of the coronavirus Demand has surged at a number of the investor’s portfolio companies. At Faithful to Nature , which provides organic and natural products to customers via its online portal, order volumes have doubled in the last two weeks, said Cook. This while, another of the investor’s companies, PetHeaven , which sells pet food and products online, had seen a “huge” increase in sales, despite most customers being on regular subscriptions for their pet supplies, he said. He said UCook , which sells kits with food that customers can use to make meals, has had “record” order volume on cook-at-home mealkits. PriceCheck , which allows online shoppers to compare millions of products from hundreds of retailers, had sent 75% more online users to merchants last week compared to the week before, he said. Top searches Cook said leading search terms at PriceCheck last week were “hand sanitiser” and “face masks”, but also “non-contact thermometers” and even “isopropyl alcohol blend” — evidence that online users are trying to source ingredients for sanitisers, he said. “Inverters and generators, leading search terms just a few weeks ago, have slowed down a lot,” he added. “Particularly fast-moving products on Faithful to Nature are hand sanitisers and toilet paper, but we’re also selling immune support (eg vitamin C) as fast as we can source it, and are starting to see upticks in home cleaning, household essentials, personal care and pantry essentials,” he said. He said between managing the extra order volume, we’ve also had to focus on staff and customer safety and continuity in Silvertree’s businesses. These he said, included: Moving to mandatory non-touch temperature screening of anyone entering any Silvertree company building. Offering hand sanitiser at premises and promoting regular hand washing and the use of protective clothing (eg masks) for interactions. Silvertree has also moved to dramatically reduce the presence of items touched by multiple people, by for example ordering that office kitchens close and requiring staff to bring their own cups and mugs to the office. Moving many warehouse teams to shift-based working, to reduce the number of people in contact with each other. Instructing staff that can, to work from home. Working intensively with suppliers and delivery partners to make sure they have the same measures in place, and to help them scale up to meet increased demand. Cook said Silvertree has also been looking at ways that the investor can help the broader economy. “Part of that is making sure our warehouses are safe and keep operating, and we will keep paying staff, even if any do catch the virus,” he pointed out. “We’ve also taken measures like introducing a dramatically accelerated listing process on Faithful to Nature, listing about 150 new products this week alone and so helping suppliers that have lost their ability to reach customers in offline locations. “We’re also reaching out to farmers markets and similar locations that have been forced to close,” he added.

Silvertree Holdings Investments

11 Investments

Silvertree Holdings has made 11 investments. Their latest investment was in Skoon as part of their Unattributed VC on October 10, 2019.

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Silvertree Holdings Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

10/16/2019

Unattributed VC

Skoon

Yes

1

1/25/2017

Corporate Minority

UCOOK

Yes

1

10/6/2016

Seed VC

CarZar

Yes

2

7/21/2016

Unattributed

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$99M

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10

7/20/2015

Seed VC

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$99M

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10

Date

10/16/2019

1/25/2017

10/6/2016

7/21/2016

7/20/2015

Round

Unattributed VC

Corporate Minority

Seed VC

Unattributed

Seed VC

Company

Skoon

UCOOK

CarZar

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Amount

$99M

$99M

New?

Yes

Yes

Yes

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Co-Investors

Sources

1

1

2

10

10

Silvertree Holdings Acquisitions

4 Acquisitions

Silvertree Holdings acquired 4 companies. Their latest acquisition was Darth Kitchens on December 03, 2019.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

12/3/2019

$991

Acq - Fin

1

3/9/2017

Acquired - II

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$99M

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10

2/8/2017

Seed

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$99M

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10

3/23/2016

Acquired - II

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$99M

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10

Date

12/3/2019

3/9/2017

2/8/2017

3/23/2016

Investment Stage

Acquired - II

Seed

Acquired - II

Companies

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Valuation

$991

Total Funding

$99M

$99M

$99M

Note

Acq - Fin

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Sources

1

10

10

10

Silvertree Holdings Team

3 Team Members

Silvertree Holdings has 3 team members, including current Founding Partner, Manuel Koser.

Name

Work History

Title

Status

Peter Allerstorfer

Founder

Current

Manuel Koser

Founding Partner

Current

Paul Cook

Managing Director

Current

Name

Peter Allerstorfer

Manuel Koser

Paul Cook

Work History

Title

Founder

Founding Partner

Managing Director

Status

Current

Current

Current

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