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Corporate Venture
sesameworkshop.org/sesame-ventures

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Investments

7

Portfolio Exits

1

Funds

1

Partners & Customers

2

About Sesame Ventures

Sesame Ventures is the venture arm of Sesame Workshop, and invests in companies that are focused on providing educational, health and social welfare services for children.

Sesame Ventures Headquarters Location

1900 Broadway

New York, New York, 10023,

United States

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Latest Sesame Ventures News

Crowdfunding, Customers & Capital: How to Fund a CPG Startup — CMYK VENTURES

Dec 4, 2019

Or, your team can pool together a small amount of capital to build a prototype or small patch of products and sell your goods directly to customers online. Once you build up demand from customers and retailers, it will be easier to raise capital in the future. Accelerators Highway1 Highway1 works with the hardware startups of the future. Highway1 is looking for the world’s best hardware startups bringing transformational technology to consumer markets. They work with entrepreneurs that are passionate about design and the customer experience, with the vision and drive to build a successful company. Notable alumni: Nexi, Vytl, Primo, o6, Cinder, Podo, Sensilk, Velo Labs, Lully, Ayda, Molekule, Jewelbots, Navdy, Ringly, Birdi,  Learn more at highway1.io Food-X Food-X is the #1 Food innovation accelerator in the world. They help food entrepreneurs bring their products and services to market at super speed. Food-X partners with early stage companies from across the food supply chain, from agriculture through consumer packaged goods, and helps these companies grow fast through: Startup Capital: Up to $50K in capital Mentorship: Access and workshops with food industry thought and business leaders Network: Access to a world class network of leading food companies, investors and press Curriculum: based on years of learnings from SOSV’s accelerators & experts Co-working Space: Collaborative co-working with likeminded food entrepreneurs Alumni Network: A powerful alumni network of over 1000 SOSV startup founders Learn more at food-x.com Venture Capital  We've identified 30+ venture capital funds investing in consumer goods across food, personal care, health, beauty, apparel, accessories, home, kitchen, and hardware. Many of these funds invest in other sectors in addition to CPG, so be sure to visit their sites for an extended list of their portfolios. Through our research, we identified many more funds that have CPG portfolio companies, but chose to focus on the funds that have made 3+ consumer goods investments. Want your fund to be added to this list, or need to request a data edit? Email amrit@cmyk.vc Collaborative Fund   Mission: Collaborative Fund is a leading source of capital for entrepreneurs pushing the world forward. Notable investments: Revolution Foods, The Farmer's Dog, goTenna, Karma, Whoop, Walker & Co, Soma Water, Simply Gum, Blue Bottle, Hampton Creek, Outdoor Voices, Sweetgreen, Exo CPG sectors: Food, Alternative Protein & Dairy, Health, Wellness, Hardware, Moms/Kids, Pets Notes: Collaborative Fund has a venture partnership with Sesame Ventures to invest in products for kids and families through Collab+Sesame , and a micro fund in partnership with CircleUp called Collab+Consumer exclusively focused on supporting sustainable CPG companies. Obvious Ventures Offices: San Francisco Mission: Obvious Ventures brings experience, capital, and focus to startups combining profit and purpose for a better world. Notable investments: Beyond Meat, Olly, Urban Remedy, Diamond Foundry, Miyoko’s Kitchen, Happiest Baby, Good Eggs CPG sectors: Food, Alternative Protein & Dairy, Vitamins, Beverages, Moms/Kids Maveron Offices: Seattle, San Francisco Mission: At Maveron, we invest in people rather than companies. We believe in relationships. From great entrepreneurs emerge great brands. We look for passion and purpose, curiosity and rigor, courage and integrity. Notable investments: Allbirds, August, CircleUp, Dolls Kill, Eargo, Everlane, Julep, NextFoods, Pinkberry, Potbelly, Zulily, Elysium, Ice, Moment, Naja, Zume Pizza CPG sectors: Shoes, Home, Hardware, Food, Apparel, Beauty, Personal Care, Accessories Forerunner Ventures           Offices: San Francisco Mission: An early stage venture capital firm dedicated to investing in ambitious entrepreneurs to define and dominate a new generation of commerce. Notable investments: Aloha, Away, Bonobos, Chloe & Isabel, Cotopaxi, Dollar Shave Club, Glossier, Ritual, The Farmer’s Dog, Soma Water, Rockets of Awesome, Curology CPG sectors: Food, Beauty, Apparel, Accessories, Travel, Vitamins, Pets, Kids BBG Ventures   Offices: New York Mission: BBG Ventures is an early stage fund focused on consumer internet and mobile startups with at least one female founder. We back the new wave of entrepreneurs who are reimagining daily life, creating market-defining products and services that make our work, play and home lives simpler, better — and more satisfying. Notable investments: goTenna, Goby, Din, Kiwi Crate, Ringly, Lola, Rocksbox, Thesis, Rockets of Awesome CPG sectors: Hardware, Food, Kids, Personal Care, Apparel, Accessories Female Founders Fund Offices: New York Mission: An early-stage fund investing in the exponential power of exceptional female talent. Our portfolio companies all share something in common - each is led by talented female founders with disruptive and innovative ideas that better serve their consumer. Notable investments: Eloquii, Primary, Rockets of Awesome, Ringly CPG sectors: Apparel, Kids, Hardware Backstage Capital Offices: Los Angeles, San Francisco Mission: Backstage Capital invests in overachieving, underrepresented founders, then works behind the scenes to help them shine. Notable investments: Tinsel, Supa, Houghton, NailSnaps CPG sectors: Hardware, Apparel, Beauty Grace Beauty Capital  Offices: New York Mission: Grace Beauty Capital’s mission is to become the preeminent partner for early stage digital brands, consumer and retail technology companies; the premier venture capital resource for startups on the journey from kitchen table to household name. We leverage our institutional knowledge of brick and mortar retail and vast industry networks to drive strategic value to early stage entrepreneurs, guiding visionary founders from seed to success. Notable investments: Birchbox, Chloe & Isabel, Eloquii, Harry's, MM Lafleur, Parachute, Peloton, Pinrose, Primary, Ringly, ThirdLove, Warby Parker, Rothy’s CPG sectors: Apparel, Accessories, Shoes, Beauty, Home, Kids Slow Ventures Offices: San Francisco Mission: At Slow, we believe in people above all else. We champion the premise that truly great ideas require long-term thinking and time, despite the seeming evidence to the contrary all around us. We exist to serve our entrepreneurs through the process of entrepreneurship, building close, personal, relationships along the journey. Through this we hope to help build lasting companies by bringing together ideas, focus, capital, technology, creativity, design, philosophy, relationships, authenticity, love, and a dash of optimism. Notable investments: Allbirds, Birchbox, Everlane, Blue Bottle, Nest, Casper, Plated, Din, June, Foodworks CPG sectors: Apparel, Shoes, Beauty, Food, Home, Hardware General Catalyst Mission: We work with entrepreneurs who make a difference and have fun doing it. Notable investments: Honest, Warby Parker, NatureBox, Kuvée, M. Gemi, Outdoor Voices, Chloe & Isabel CPG sectors: Food, Apparel, Accessories, Personal Care Upfront Ventures Offices: Los Angeles Mission:  We come from various backgrounds across technology sectors as entrepreneurs, operators, and investors. We invest in businesses that are technology led. The industries we focus on include: Digital Media, Consumer Technology and Marketplaces, Consumer Goods and Services, and SAAS. Notable investments: Adore Me, Ritual, FabFitFun, Fame and Partners, Navdy, Nanit, Osmo, Parachute, Power Supply, Ring, Walker & Co., Ulta Beauty CPG sectors: Apparel, Personal Care, Vitamins, Hardware, Kids, Home, Beauty Sherpa Capital Offices: San Francisco Mission: Sherpa Capital is a San Francisco-based venture capital firm that supports the most promising emerging technology-enabled companies, helping them become global brands beloved by their customers. Notable investments: Munchery, Curology, Ipsy, Cue, Stance CPG sectors: Food, Personal Care, Beauty, Health, Accessories Cowboy Ventures Offices: San Francisco Mission: Cowboy Ventures helps seed-stage technology companies grow. We seek to back exceptional founders who are building products that “re-imagine” work and personal life in large and growing markets – we call it “Life 2.0″. We are a community of founders, team members and advisors that supports each other to share lessons learned and build products that millions of customers love to use. Notable investments: August, Brava, Dollar Shave Club, Heartwork, MemeBox, Philz Coffee, Soma Water, True & Co CPG sectors: Home, Personal Care, Beauty, Accessories, Beverages, Furniture Felicis Ventures     Offices: Menlo Park Mission: At Felicis Ventures we back the world’s iconic companies of today and tomorrow. We have a passion for product and out-of-the-box thinking. We solve problems and dominate critical markets. Notable investments: Aloha, Bonobos, ThirdLove, Chloe & Isabel, Gobble, Kiwi Crate, Walker & Co., Warby Parker, Dollar Shave Club CPG sectors: Food, Apparel & Accessories, Personal Care, Kids Lerer Hippeau Ventures Offices: New York Mission: We respect and seek out entrepreneurs with product vision, consumer insight, focused execution, and unwavering ambition. Notable investments: Casper, Warby Parker, Allbirds, Ample Hills Creamery, Bark & Co, BaubleBar, Birchbox, Cotopaxi, Rockets of Awesome, Dia & Co, Everlane, Everytable, Goby, Good Uncle, Hungryroot, Glossier, June, littleBits, Lola, Ollie, Plated, Raden, Soma Water, Soylent, The Black Tux, Warby Parker CPG sectors: Home, Accessories, Shoes, Food, Pets, Beauty, Apparel, Personal Care, Hardware, Travel Vast Ventures      Offices: Oakland Mission: The critical systems of our society – energy, food, and finance – are undergoing massive transformation. The evolution of these systems over the coming decades will shape our future prosperity. We see this as an opportunity to deploy capital into emerging businesses with the potential to transform these critical systems in ways that we feel proud of passing on to future generations. Notable investments: Locol, Hampton Creek, Ripple Foods, Farm Hill, Forager  CPG sectors:  Food, Alternative Dairy New Ground Ventures Offices: Westport Mission: At New Ground Ventures, we look for founders with breakthrough ideas and the ability to create large, thriving businesses over the long run. NGV combines deep investment experience with a shared, enduring commitment to the mission of each company in which we invest. Notable investments: Aloha, Essentia, Hampton Creek Foods, Health Warrior, Zevia CPG sectors: Food, Water, Alternative Protein, Beverages 301 INC (General Mills)  Offices: Minneapolis Mission: 301 INC is an energetic and enthusiastic team looking to collaborate with emerging food brands; to roll up our sleeves and work together to create breakthrough innovations and build successful businesses. If you have a product that has demonstrated success in the market, and you’re ready to take it to the next level, let’s elevate it. Notable investments: Rythm Superfoods, Kite Hill, good culture, Tio Gazpacho CPG sectors: Food, Alternative Protein & Dairy Acre Venture Partners (Campbell Soup) Notable investments: Wild Idea Buffalo, Watershed Mills, Bureo, Tersus CPG sectors: Regenerative Organic Agriculture, Outdoors, Accessories, Textiles  RRE Ventures Offices: New York Mission: We believe in unique ideas, we partner with extraordinary teams, and we commit to supporting great companies as they develop and grow. As investors, we pride ourselves on combining experience with open-mindedness. We're a thoughtful investment firm that encompasses independent perspectives, and our decades of expertise complement our enduring hunger for amazing opportunities. Notable investments: Bark & Co, Electric Objects, The Black Tux, Jibo, Trumaker, Sols, One Drop CPG sectors: Pets, Hardware, Connected Artwork, Apparel, Accessories, Health True Ventures  Notable investments: Knit, Byte, Kuvée, One Drop, PetNet, Meural, Pavlok, Qleek CPG sectors: Hardware, Pets, Kids, Food, Health, Connected Artwork Khosla Ventures Offices: Menlo Park Mission: At KV, we fundamentally like large problems that are amenable to technology solutions. We seek out unfair advantages: proprietary and protected technological advances, business model innovations, unique partnerships and top-notch teams. Notable investments: Hampton Creek, Impossible Foods, Kite Hill, NuTek Salt, Everlane, Jawbone, littleBits, Feetz, Shoes of Prey CPG sectors: Food, Alternative Dairy & Protein, Apparel, Hardware, Kids, Shoes Brooklyn Bridge Ventures Offices: Brooklyn Mission: Brooklyn Bridge Ventures leads or co-leads investments of around $250,000 in New York City area, aiming to be part of the first $750,000 you ever raise. Conversations often start pre-product and pre-deck. The founders we back tend to have tons of energy, unique industry insight, maturity, an enthusiasm for learning, authenticity, and a respect for others. Notable investments: Ample Hill Creamery, Hungryroot, Ringly, Canary, goTenna CPG sectors: Food, Accessories, Hardware, Home BoxGroup   Offices: New York Mission: Our goal is to back the best entrepreneurs regardless of location or stage. We view investing as a journey where we support companies based on conviction in the team. We look to partner with extraordinary entrepreneurs building disruptive technology companies and with visions to create the next generation of category defining businesses. Notable investments: Lola, Harry's, Aloha, Warby Parker, The Black Tux, BlueApron, Glossier, Carbon 38 CPG sectors: Personal Care, Food, Apparel, Accessories, Beauty Bullish      Offices: New York, Greenwich, Denver Mission: Bullish is an Accelerator Agency designed for businesses living early in an S-curve. Born out of Consigliere Brand Capital, we are one part Strategic Creative Agency, one part Consumer Investment Firm that deploys capabilities from both worlds to help brands speed the transformation of opportunities into outcomes. Notable investments: Casper, Aloha, Chloe & Isabel, Primary, Kiwi Crate, Matchabar, Peloton, Warby Parker, Birchbox, Harry's CPG sectors: Food, Apparel, Accessories, Health, Wellness, Kids, Home CAA Ventures     Offices: Los Angeles Mission: CAA Ventures invests in great technologies that will become the next cultural phenomena. We love working with entrepreneurs with big ideas that will change industries or spark new ones, and will impact the way society lives. We are looking for innovative companies where we can help entrepreneurs by utilizing CAA’s deep expertise and vast resources. Notable investments: August, Bark & Co., Beautylish, Bloom, Brava, DSTLD, Julep, Sprig  CPG sectors: Food, Apparel, Accessories, Pets, Beauty, Hardware, Moms, Home First Round Capital            Mission: The first round for tenacious founders. Notable investments: Aloha, Birchbox, Chloe & Isabel, Warby Parker, True & Co, BlueApron CPG sectors: Food, Beauty, Accessories, Apparel Spark Capital Offices: Boston, San Francisco Mission: Spark Capital partners with imaginative entrepreneurs who are driven to move people with the products and experiences they create. Notable investments: Warby Parker, Lola, Lily, Oculus CPG sectors: Hardware, Accessories, Personal Care Andreessen Horowitz    Offices: Menlo Park Mission: Andreessen Horowitz backs bold entrepreneurs who move fast, think big, and are committed to building the next major franchises in technology. Notable investments: Julep, Lytro, Walker & Co, FiftyThree, Jawbone, Oculus, Ringly, Soylent CPG sectors: Hardware, Personal Care, Beauty, Food Red Swan Ventures      Notable investments: Bonobos, AYR, Birchbox, Warby Parker, Trumaker CPG sectors: Apparel, Accessories, Beauty Brand Foundry Ventures     Offices: New York Mission: Brand Foundry is an early stage venture capital firm dedicated to accelerating the growth of emerging, innovative consumer focused brands. Notable investments: Cotopaxi, Warby Parker, Birchbox, Harry's, Peloton, AllBirds, Koio, Brilliant Bicycles, Lola, JewelBots, Caeden, Rockets of Awesome, Pinrose CPG sectors: Apparel, Beauty, Personal Care, Accessories, Shoes, Fitness, Hardware Compound Offices: New York Mission: Founders architecting the future. Compound invests in early stage technology companies disrupting or enabling traditional industries. Notable investments: Stowaway Cosmetics, Thrive Market, Away, Nectar CPG sectors: Beauty, Food, Travel WME Ventures              Offices: Los Angeles, New York Mission: Our experienced operators and investors help world-class entrepreneurs accelerate their businesses by leveraging the full breadth, creativity, and expertise of the WME | IMG network. Notable investments: Warby Parker, Glossier, Ollie CPG sectors: Accessories, Beauty, Pets Pritzker Group Venture Capital

Sesame Ventures Investments

7 Investments

Sesame Ventures has made 7 investments. Their latest investment was in Step Mobile as part of their Series A on June 6, 2019.

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Sesame Ventures Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

6/6/2019

Series A

Step Mobile

$22.5M

No

2

4/17/2019

Seed VC

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$99M

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10

2/1/2019

Seed VC

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$99M

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10

6/11/2018

Series B - II

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10

6/26/2017

Seed VC

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$99M

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10

Date

6/6/2019

4/17/2019

2/1/2019

6/11/2018

6/26/2017

Round

Series A

Seed VC

Seed VC

Series B - II

Seed VC

Company

Step Mobile

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Amount

$22.5M

$99M

$99M

$99M

New?

No

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Co-Investors

Sources

2

10

10

10

10

Sesame Ventures Portfolio Exits

1 Portfolio Exit

Sesame Ventures has 1 portfolio exit. Their latest portfolio exit was Osmo on January 16, 2019.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

1/16/2019

Acquired

$99M

5

Date

1/16/2019

Exit

Acquired

Companies

Valuation

$99M

Acquirer

Sources

5

Sesame Ventures Fund History

1 Fund History

Sesame Ventures has 1 fund, including Collab+Sesame Fund.

Closing Date

Fund

Fund Type

Status

Amount

Sources

2/1/2016

Collab+Sesame Fund

$10M

1

Closing Date

2/1/2016

Fund

Collab+Sesame Fund

Fund Type

Status

Amount

$10M

Sources

1

Sesame Ventures Partners & Customers

2 Partners and customers

Sesame Ventures has 2 strategic partners and customers. Sesame Ventures recently partnered with Discovery Education on April 4, 2022.

Date

Type

Business Partner

Country

News Snippet

Sources

4/19/2022

Partner

United States

Sesame Workshop and Discovery Education Launch Early Learning Channel for PreK to Grade 2 Kids.

`` Sesame Workshop 's success can be attributed to its collaborative , research-intensive approach to the development of highly engaging , child-centered media and programs , '' said Pete Weir , Chief Product Officer , Discovery Education .

1

6/18/2020

Partner

Denmark

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10

Date

4/19/2022

6/18/2020

Type

Partner

Partner

Business Partner

Country

United States

Denmark

News Snippet

Sesame Workshop and Discovery Education Launch Early Learning Channel for PreK to Grade 2 Kids.

`` Sesame Workshop 's success can be attributed to its collaborative , research-intensive approach to the development of highly engaging , child-centered media and programs , '' said Pete Weir , Chief Product Officer , Discovery Education .

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Sources

1

10

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