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Venture Capital
serraventures.com

Investments

113

Portfolio Exits

7

Funds

6

Partners & Customers

2

About Serra Ventures

Serra Ventures is a venture capital firm that operates in the financial sector, with a specific focus on early stage technology companies. The company's main service is providing investment to these early stage technology companies, helping to fund their growth and development. Serra Ventures primarily serves the technology industry. It was founded in 2008 and is based in Champaign, Illinois.

Headquarters Location

520 North Neil Suite 510

Champaign, Illinois, 61820,

United States

217-819-5200

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Latest Serra Ventures News

Serra Ventures, Grondex International Launch Serra-Grondex Ag & Food Tech Fund II

Jan 17, 2024

Serra Ventures, Grondex International Launch Serra-Grondex Ag & Food Tech Fund II January 17, 2024 By Lynda Kiernan-Stone, Global AgInvesting Media Illinois-based Serra Ventures announced it has partnered with leading Netherlands-based regenerative farming asset management company Grondex International to launch the Serra-Grondex Ag & Food Tech Fund II. This partnership represents a collaboration between two teams with more than 150 years of collective experience that will work in tandem on all aspects of the fund’s operations including deal sourcing, financing transactions, and post-investment coaching of their portfolio companies. Serra Ventures has offices in San Diego, Chicago, Park City, and Champaign, Illinois. The firm co-invests with leading venture firms in early-stage growth companies that have a deep technological focus on solving industry specific problems. The firm was originally launched with the intent to support emerging technologies being developed near research universities in the U.S. Midwest region where there is a lack of venture capital. However, over the years, the team realized that there are no geographic boundaries for innovation, and today, in addition to capital, the Serra Ventures team works alongside a wide range of entrepreneurs in all aspects of growth, from strategic planning to partnerships, business development, and capital formation. Grondex International purchases land and then implements regenerative farming and rewilding practices to improve nature, reduce emissions, and capture carbon to generate positive environmental and financial returns, and the team’s supply chain insight spanning from farm to fork brings a marked advantage to the agriculture and food startups they support. The three managers of Serra Ventures – Tim Hoerr, Dennis Beard, and Rob Schultz – each have more than a decade of venture experience in food and agtech, having made more than 50 investments in startups in the industry since 2011. Joining them are the directors of Grondex International – Joost Pennings and Peter Prins – who also bring deep experience in agriculture and finance and manage thousands of acres of farmland and farming operations for institutional investors in Europe. “We are very excited about this powerful partnership with Grondex,” said Tim Hoerr, CEO, Serra Ventures. “Joost Pennings is a world-renowned agricultural economist at Wageningen University and Former Faculty Excellence Professor at University of Illinois. His colleague Peter Prins is an experienced risk manager, data analytics expert and practitioner of cutting-edge farming techniques.” “We see tremendous value combining our ag tech venture expertise with this experienced team from the Netherlands, one of the world’s leading ag and food ecosystems. As Europe’s leading regenerative farming asset manager, Grondex offers unmatched insight and reach into the ag and food space from a global perspective. We look forward to solving the world’s biggest problems in ag and food together.” Peter Prins, co-director, Grondex International echoed this sentiment, saying, ”We are thrilled to join forces with Serra Ventures. Our shared commitment to foster regenerative solutions in the ag and food tech sector is more than a business venture; it’s a step towards a healthy and sustainable future.” “We look forward to building upon Serra Ventures’ impressive track record and to extend Serra’s network to Europe. Together, we aim to support founders that transform the ag and food industry, fostering startup growth that benefits both the economy and the planet.” ~ Lynda Kiernan-Stone is editor in chief with GAI Media, and is managing editor and daily contributor for Global AgInvesting’s AgInvesting Weekly News and  Agtech Intel News, as well as HighQuest Group’s Unconventional Ag. She can be reached at  lkiernan-stone@globalaginvesting.com . *The content put forth by Global AgInvesting News and its parent company HighQuest Partners is intended to be used and must be used for informational purposes only. All information or other material herein is not to be construed as legal, tax, investment, financial, or other advice. Global AgInvesting and HighQuest Partners are not a fiduciary in any manner, and the reader assumes the sole responsibility of evaluating the merits and risks associated with the use of any information or other content on this site. You might also enjoy:

Serra Ventures Investments

113 Investments

Serra Ventures has made 113 investments. Their latest investment was in FoodMaven as part of their Unattributed VC - III on February 16, 2024.

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Serra Ventures Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

2/16/2024

Unattributed VC - III

FoodMaven

$0.63M

No

1

10/6/2023

Series A - III

HerdDogg

$3.5M

No

3

10/2/2023

Seed VC

Bonsai Robotics

$10.5M

Yes

3

4/10/2023

Unattributed VC - II

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$99M

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10

4/4/2023

Series B

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$99M

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10

Date

2/16/2024

10/6/2023

10/2/2023

4/10/2023

4/4/2023

Round

Unattributed VC - III

Series A - III

Seed VC

Unattributed VC - II

Series B

Company

FoodMaven

HerdDogg

Bonsai Robotics

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Amount

$0.63M

$3.5M

$10.5M

$99M

$99M

New?

No

No

Yes

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Co-Investors

Sources

1

3

3

10

10

Serra Ventures Portfolio Exits

7 Portfolio Exits

Serra Ventures has 7 portfolio exits. Their latest portfolio exit was Smart-Apply on July 14, 2023.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

7/14/2023

Acquired

$99M

2

5/2/2023

Acquired

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$99M

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10

1/4/2023

Acquired

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$99M

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10

9/20/2021

Acquired

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$99M

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10

5/17/2021

Acquired

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$99M

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10

Date

7/14/2023

5/2/2023

1/4/2023

9/20/2021

5/17/2021

Exit

Acquired

Acquired

Acquired

Acquired

Acquired

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Acquirer

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Sources

2

10

10

10

10

Serra Ventures Fund History

6 Fund Histories

Serra Ventures has 6 funds, including Serra Capital Ag Tech Fund.

Closing Date

Fund

Fund Type

Status

Amount

Sources

1/28/2022

Serra Capital Ag Tech Fund

$45M

1

2/8/2019

Serra Capital II Follow-On Fund

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$99M

10

5/25/2017

Serra Capital III

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$99M

10

2/24/2015

Serra Capital II

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$99M

10

8/1/2011

Serra Capital I LP

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$99M

10

Closing Date

1/28/2022

2/8/2019

5/25/2017

2/24/2015

8/1/2011

Fund

Serra Capital Ag Tech Fund

Serra Capital II Follow-On Fund

Serra Capital III

Serra Capital II

Serra Capital I LP

Fund Type

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Status

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Amount

$45M

$99M

$99M

$99M

$99M

Sources

1

10

10

10

10

Serra Ventures Partners & Customers

2 Partners and customers

Serra Ventures has 2 strategic partners and customers. Serra Ventures recently partnered with Grondex on January 1, 2024.

Date

Type

Business Partner

Country

News Snippet

Sources

1/8/2024

Partner

Netherlands

Serra Ventures and Grondex International Partner Up for Next Food & Ag Tech Fund

Serra Ventures , LLC , a Champaign-based venture capital firm with offices in San Diego , Chicago and Park City , announced in the first week of 2024 that it has partnered with Grondex International , B.V. , a Netherlands-based farmland management firm , to create the Serra-Grondex Food & Ag Tech Fund II , LP .

3

3/20/2020

Partner

United States

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10

Date

1/8/2024

3/20/2020

Type

Partner

Partner

Business Partner

Country

Netherlands

United States

News Snippet

Serra Ventures and Grondex International Partner Up for Next Food & Ag Tech Fund

Serra Ventures , LLC , a Champaign-based venture capital firm with offices in San Diego , Chicago and Park City , announced in the first week of 2024 that it has partnered with Grondex International , B.V. , a Netherlands-based farmland management firm , to create the Serra-Grondex Food & Ag Tech Fund II , LP .

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Sources

3

10

Serra Ventures Team

4 Team Members

Serra Ventures has 4 team members, including current Chief Executive Officer, Timothy C. Hoerr.

Name

Work History

Title

Status

Timothy C. Hoerr

Chief Executive Officer

Current

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Name

Timothy C. Hoerr

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Work History

Title

Chief Executive Officer

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Status

Current

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