Aug 29, 2023

Elizabeth Greenberg Tryzens’ clients include technology vendors such as Klarna, Loqate GBG, and Attentive. Scottish Equity Partners, a tech investment firm, has made a successful exit from international digital commerce solutions business, Tryzens, following a private equity-led management buyout (MBO). For many years, Tryzens has cultivated a reputation for delivering end-to-end digital commerce strategies and solutions to global businesses with a digital-first approach. Tryzens collaborates with brands to optimise customer experience and growth through digital channels, and partners with technology vendors to streamline the implementation of merchant solutions. Its client portfolio includes the likes of Sweaty Betty, Cotton On Group, and Treasury Wine Estates, as well as technology vendors such as Klarna, Loqate GBG, and Attentive. The company offers global solutions from its London headquarters, with further offices in Australia, Bulgaria, and India, as well as a presence in the US. Recommended reading Andy Burton, Tryzens CEO, said: “I would like to thank Tony Robison and the broader team at SEP, as well as our inspirational outgoing chairman, Geoff Unwin, for their tremendous support over the years. Speaking for my team, we have very much enjoyed the journey together and take enormous pleasure in what we have created: a strong, dynamic and high-quality business that now has operations across the globe, supporting clients through their digital journey, and underpinned by a culture of transparency, integrity, and trust.” Commenting on the transaction, Tony Robison, partner at SEP, and former non-executive director at Tryzens, said: “We are pleased to have supported Tryzens growth as the company has expanded its services, market presence and international reach. We wish Andy and the Tryzens team continued success with their new investment partners.”