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Private Equity
sfequitypartners.com

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Investments

15

Portfolio Exits

5

Funds

4

About San Francisco Equity Partners

San Francisco Equity Partners is a private equity firm focused exclusively on consumer growth companies.

San Francisco Equity Partners Headquarter Location

50 California Street Suite 1320

San Francisco, California, 94111,

United States

415-738-1200

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Latest San Francisco Equity Partners News

SV Labs Announces Graham Orriss as New Chief Executive Officer

Mar 8, 2021

March 08, 2021 07:00 AM Eastern Standard Time SAN FRANCISCO--( BUSINESS WIRE )--SV Labs, a leading manufacturer of natural beauty and personal care (“BPC”) products, and portfolio company of San Francisco Equity Partners, today announced that Graham Orriss has joined the company as Chief Executive Officer. Orriss will oversee SV Labs’ day-to-day operations, including the expansion of its business serving global and independent BPC brands, as well as the acquisition of additional BPC manufacturers in SV Lab’s core areas of expertise, including effervescent products, bath salts, skin care, body care and CBD topicals. Orriss is a BPC industry veteran who brings nearly 30 years of executive experience with leading global companies, including more than 25 years in various senior supply chain and operations leadership roles at Procter & Gamble and Coty. Most recently, Orriss served as Senior Vice President of Global Supply Chain and Operations for private equity-backed cosmetics brand Anastasia Beverly Hills, where he was a key member of the senior leadership team. Orriss is an Honors Graduate with a Bachelor of Science degree in Mechanical Engineering (BSME) from Duke University. “SV Labs’ 40-year history as a manufacturing partner of choice to leading natural brands, coupled with its stellar reputation for innovation and customer service, provides a unique platform for growth. I look forward to sharing my passion for innovation and efficiency with the SV Labs team and taking our trusted customer partnerships to new heights,” said Orriss. "Graham’s impressive track record in the BPC industry make him the ideal leader for SV Labs as we embark on the next phase of growth for the company. He is intimately familiar with the key drivers of success for an innovation-driven natural products manufacturer and will add tremendous value in serving both the SV Labs organization and customers," said Scott Potter, Chairman of SV Labs and Managing Partner of San Francisco Equity Partners. SV Labs President and former co-owner Jeff Slaboden added, “I’ve gotten to know Graham over the last several months and I could not imagine a better leader to be handing the reigns to. I’m confident Graham is the right leader to both scale SV Labs’ manufacturing capabilities and continue to build on our innovative culture. Both our employees and our customers are going to appreciate working with Graham.” About SV Labs SV Labs is a leading manufacturer of natural beauty and personal care products. With a dynamic history of eco-friendly, diverse manufacturing, the Company offers a unique range of services including concept creation, formula development, packaging design, QC laboratory, and more, all from the company’s facilities in Watsonville, California. From its founding decades ago, the Company has remained committed to developing and producing innovative, efficacious products for its customers while emphasizing natural formulations and environmental responsibility. For more information, please visit www.s-vlabs.com . About San Francisco Equity Partners SFEP is a private equity firm focused exclusively on partnering with growth-oriented companies in the consumer sector. To each of its partner companies, SFEP serves as an extension of the management team and provides both extensive operating experience and a broad network of relationships across the consumer products landscape. For more information, please visit www.sfequitypartners.com . Contacts

San Francisco Equity Partners Investments

15 Investments

San Francisco Equity Partners has made 15 investments. Their latest investment was in BruMate as part of their Private Equity on September 9, 2020.

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San Francisco Equity Partners Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

9/15/2020

Private Equity

BruMate

$20M

Yes

3

4/20/2011

Series D

Penguin Computing

$1M

No

2/19/2010

Series B

Cervel Neurotech

$7.5M

No

11/19/2009

Unattributed VC

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$99M

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10

10/12/2009

Seed VC

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$99M

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10

Date

9/15/2020

4/20/2011

2/19/2010

11/19/2009

10/12/2009

Round

Private Equity

Series D

Series B

Unattributed VC

Seed VC

Company

BruMate

Penguin Computing

Cervel Neurotech

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Amount

$20M

$1M

$7.5M

$99M

$99M

New?

Yes

No

No

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Co-Investors

Sources

3

10

10

San Francisco Equity Partners Portfolio Exits

5 Portfolio Exits

San Francisco Equity Partners has 5 portfolio exits. Their latest portfolio exit was Red Monkey Foods on December 11, 2020.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

12/11/2020

Acq - Fin - II

1

00/00/0000

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10

00/00/0000

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$991

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10

00/00/0000

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10

00/00/0000

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10

Date

12/11/2020

00/00/0000

00/00/0000

00/00/0000

00/00/0000

Exit

Acq - Fin - II

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Companies

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Valuation

$991

Acquirer

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Sources

1

10

10

10

10

San Francisco Equity Partners Acquisitions

6 Acquisitions

San Francisco Equity Partners acquired 6 companies. Their latest acquisition was Smith & Vandiver on January 25, 2021.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

1/25/2021

Acq - Fin

7

1/22/2019

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$99M

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10

7/31/2018

Angel

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$99M

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10

1/18/2017

Loan

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$99M

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10

3/31/2015

Acq - Fin

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$991

$99M

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10

Date

1/25/2021

1/22/2019

7/31/2018

1/18/2017

3/31/2015

Investment Stage

Angel

Loan

Acq - Fin

Companies

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Valuation

$991

Total Funding

$99M

$99M

$99M

$99M

Note

Acq - Fin

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Sources

7

10

10

10

10

San Francisco Equity Partners Fund History

4 Fund Histories

San Francisco Equity Partners has 4 funds, including SF Equity Partners Coinvest IC.

Closing Date

Fund

Fund Type

Status

Amount

Sources

1/23/2019

SF Equity Partners Coinvest IC

$8.62M

1

2/2/2011

San Francisco Equity Partners III LP

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$99M

10

12/31/2005

San Francisco Equity Partners I

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$99M

10

SF Equity Partners

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$99M

10

Closing Date

1/23/2019

2/2/2011

12/31/2005

Fund

SF Equity Partners Coinvest IC

San Francisco Equity Partners III LP

San Francisco Equity Partners I

SF Equity Partners

Fund Type

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Status

Amount

$8.62M

$99M

$99M

$99M

Sources

1

10

10

10

San Francisco Equity Partners Team

1 Team Member

San Francisco Equity Partners has 1 team member, including current Managing Partner, Scott Potter.

Name

Work History

Title

Status

Scott Potter

LMS Capital

Managing Partner

Current

Name

Scott Potter

Work History

LMS Capital

Title

Managing Partner

Status

Current

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