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rockybrands.com

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Partners & Customers

1

About Rocky Brands

Rocky Brands is a designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky, Georgia Boot, Durango, Lehigh, and the licensed brand Michelin Footwear.

Rocky Brands Headquarter Location

39 East Canal Street

Nelsonville, Ohio, 45764,

United States

614-753-1951

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Latest Rocky Brands News

Rocky Brands Q4 sales surge 93 percent

Mar 2, 2022

Image: The Original Muck Boot, Facebook Rocky Brands has reported a 93 percent year-on-year increase in sales to 169.5 million dollars in the fourth quarter ending December 31. Breaking that figure down by segment, wholesale sales increased 124.9 percent to 134.8 million dollars, while retail sales were up 12.6 percent to 26.5 million dollars. The US company, which designs, manufactures and markets footwear and apparel, made a net income of 12.5 million dollars, up from 9.7 million dollars a year earlier. For the full year, net sales increased 85.4 percent to 514.2 million dollars, with wholesale sales up 110.8 percent to 391.1 million dollars, while retail sales increased 29.9 percent to 94.7 million dollars. The company, whose portfolio includes brands Rocky, Durango, and The Original Muck Boot Company, reported an annual net income of 20.6 million dollars, a slight 1.9 percent drop from a year earlier. “There were many highlights from 2021 led by sustained demand for our brands and products and a transformational acquisition that significantly enhanced our size and brand portfolio,” said Rocky Brands chair and CEO Jason Brooks in a statement. “For the majority of the year, we were able to fully meet demand and expand our share in multiple footwear categories including western, work and outdoor.” He said while the company faced fulfillment challenges in the third quarter, it has since “made good progress regaining efficiencies” in its Ohio distribution center and in bringing its new Reno, Nevada distribution center online.

Rocky Brands Acquisitions

2 Acquisitions

Rocky Brands acquired 2 companies. Their latest acquisition was Honeywell - Performance and Lifestyle Footwear Business on January 27, 2021.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

1/27/2021

$99M

Acquired Unit

2

10/31/2013

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$99M

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10

Date

1/27/2021

10/31/2013

Investment Stage

Companies

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Valuation

$99M

$99M

Total Funding

Note

Acquired Unit

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Sources

2

10

Rocky Brands Partners & Customers

1 Partners and customers

Rocky Brands has 1 strategic partners and customers. Rocky Brands recently partnered with Marketo on November 11, 2014.

Date

Type

Business Partner

Country

News Snippet

Sources

11/18/2014

Vendor

United States

Rocky Brands Joins the Marketo Marketing Nation to Drive Customer Engagement.

About Rocky Brands , Inc.nRocky Brands , Inc. is a leading designer , manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky , Georgia Boot , Durango , Lehigh , Creative Recreation and the licensed brand Michelin .

1

Date

11/18/2014

Type

Vendor

Business Partner

Country

United States

News Snippet

Rocky Brands Joins the Marketo Marketing Nation to Drive Customer Engagement.

About Rocky Brands , Inc.nRocky Brands , Inc. is a leading designer , manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky , Georgia Boot , Durango , Lehigh , Creative Recreation and the licensed brand Michelin .

Sources

1

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