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Venture Capital
FINANCE | Investment Firms & Funds
rinconvp.com

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Investments

83

Portfolio Exits

25

Funds

3

About Rincon Venture Partners

Rincon Venture Partners invests primarily in early stage web-based businesses that are located in Southern California. Rincon aims to fill the need for more modest first-round funding. The firm's initial investment in a company is typically in the range of $500,000 to $1.5 million, and Rincon is typically a company's first institutional investor. The firm generally likes to see a completed offering that has been embraced by early adopters. Rincon generally does not consider seed investments but will do so when significant effort by either a predecessor entity or a university research program will accelerate a young company's progress.

Rincon Venture Partners Headquarter Location

803 Chapala Street

Santa Barbara, California, 93101,

United States

805-969-5484

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Latest Rincon Venture Partners News

SteelHouse Closes $6.3 Million Series B Financing

Oct 14, 2021

Personality-Powered Approach to eCommerce Marketing Attracts Tech Investors Keen on Truly Disruptive Platforms ad:tech New York 2011 December 02, 2011 06:06 AM Eastern Standard Time LOS ANGELES--( BUSINESS WIRE )--SteelHouse ( www.SteelHouse.com ) today announced the company has closed $6.3 million in Series B funding from Greycroft Partners ( www.GreycroftPartners.com ), Rincon Venture Partners ( www.Rinconvp.com ), Lighthouse Venture Group ( www.LighthouseVenture.com ) and joins original investors Baroda Ventures ( www.BarodaVentures.com ) and Ron Conway / SV Angel ( www.SVAngel.com ). SteelHouse continues to revolutionize eCommerce marketing with its Behavioral Commerce platform, which powers its exclusive Real Time Offers, as well as its award-winning Retargeting and Acquisition products. Behavioral Commerce helps eCommerce companies give different shoppers different offers based on their shopping personalities and buying behaviors. The SteelHouse platform enables retailers to understand who their shoppers are by their personalities and buying behaviors, and deploy offers to them in real-time as they’re shopping. The result: retailers are able to reach the greatest number of qualified shoppers at the moment when they are most receptive and able to act. SteelHouse has been recognized by top industry award competitions from coast to coast – winning the ad:tech Innovation Award at ad:tech New York 2011 , and sweeping at Under The Radar in Silicon Valley by winning both the Judge’s Choice and Audience Choice awards. The company was selected by TiE Silicon Valley as one of the Top 10 Emerging Internet Technologies in the world, and won the top award at the prestigious Launch: Silicon Valley 2011 showcase event. “SteelHouse’s personality-powered, Behavioral Commerce platform is finding an eager audience of online retailers that need to connect with shoppers more deeply and faster than ever before,” said Dana Settle of Greycroft Partners. “SteelHouse makes innovative leaps further and faster than anyone in this space, and that ability compels eCommerce sites to use SteelHouse’s solutions to stay ahead of the competition.” “SteelHouse is the kind of company we want to be part of – a visionary team bringing fresh ideas and a new approach to eCommerce marketing,” said Jim Andelman of Rincon Venture Partners. “Their technology and products ensure a clear path to success.” “We’ll use this investment to grow aggressively and accelerate the pace we bring ground-breaking technology to market,” said Mark Douglas, SteelHouse CEO. “The next 12 months will be the most exciting year in our company’s history.” About SteelHouse SteelHouse™ ( www.SteelHouse.com ) is pioneering the emerging field of Behavioral Commerce, enabling online retailers to deliver offers to their shoppers based on their distinct shopping personalities and buying behaviors – immediately – anywhere on the web through any device. SteelHouse products, Real Time Offers and Retargeting, enable eCommerce sites to direct shopper behavior on and off their sites. With SteelHouse marketers for the first time can truly understand who their shoppers are by their shopping personalities and buying behaviors and – just as important – act on that intelligence right away with offers that will increase their conversions, sales and revenue. Investors include Silicon Valley legend Ron Conway / SV Angel and venture capital firms Baroda Ventures, Greycroft Partners, Rincon Venture Partners and LightHouse Venture. The SteelHouse team includes veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. SteelHouse is based in Los Angeles, Calif. Contacts

Rincon Venture Partners Investments

83 Investments

Rincon Venture Partners has made 83 investments. Their latest investment was in Swell as part of their Seed VC on January 1, 2021.

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Rincon Venture Partners Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

1/7/2021

Seed VC

Swell

$3.4M

Yes

4

8/11/2020

Series C

mPulse Mobile

$16M

No

5

7/31/2019

Series A

Fuel50

$14M

No

14

10/11/2018

Series B

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$99M

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10

6/4/2018

Series A

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$99M

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10

Date

1/7/2021

8/11/2020

7/31/2019

10/11/2018

6/4/2018

Round

Seed VC

Series C

Series A

Series B

Series A

Company

Swell

mPulse Mobile

Fuel50

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Amount

$3.4M

$16M

$14M

$99M

$99M

New?

Yes

No

No

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Co-Investors

Sources

4

5

14

10

10

Rincon Venture Partners Portfolio Exits

25 Portfolio Exits

Rincon Venture Partners has 25 portfolio exits. Their latest portfolio exit was Comparably on May 02, 2022.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

5/2/2022

Acquired

$99M

1

3/15/2022

Acquired

$99M

6

1/10/2022

Acq - Fin

$99M

1

6/16/2021

Acquired

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$99M

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10

4/27/2021

Acquired

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$99M

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10

Date

5/2/2022

3/15/2022

1/10/2022

6/16/2021

4/27/2021

Exit

Acquired

Acquired

Acq - Fin

Acquired

Acquired

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Acquirer

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Sources

1

6

1

10

10

Rincon Venture Partners Fund History

3 Fund Histories

Rincon Venture Partners has 3 funds, including Rincon Venture Partners II LP.

Closing Date

Fund

Fund Type

Status

Amount

Sources

6/30/2012

Rincon Venture Partners II LP

Early-Stage Venture Capital

Closed

$31M

1

Rincon Venture Partners

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10

Rincon Venture Partners III

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10

Closing Date

6/30/2012

Fund

Rincon Venture Partners II LP

Rincon Venture Partners

Rincon Venture Partners III

Fund Type

Early-Stage Venture Capital

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Status

Closed

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Amount

$31M

Sources

1

10

10

Rincon Venture Partners Team

4 Team Members

Rincon Venture Partners has 4 team members, including current Founder, Managing Partner, Jim Andelman.

Name

Work History

Title

Status

Courtney Rosen Andelman

Founder

Current

Jim Andelman

Broadview Capital Partners, Alex. Brown, and Symmetrix Solutions

Founder, Managing Partner

Current

Brian Bell

Founder

Current

Troy Ruhanen

President

Current

Name

Courtney Rosen Andelman

Jim Andelman

Brian Bell

Troy Ruhanen

Work History

Broadview Capital Partners, Alex. Brown, and Symmetrix Solutions

Title

Founder

Founder, Managing Partner

Founder

President

Status

Current

Current

Current

Current

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