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rakutenadvertising.com

Partners & Customers

10

About Rakuten Advertising

Rakuten Advertising is an omnichannel marketing firm, delivering its vision of driving the omni experience -- marketing designed for streamlined customer experience. Offering an integrated strategy that combines consumer centric insights with e-commerce expertise, Rakuten Marketing's omnichannel services include Rakuten Affiliate Network (formerly LinkShare), Rakuten Display, Rakuten Search, and Rakuten Attribution.

Headquarters Location

215 Park Avenue South 9th Floor

New York, New York, 10003,

United States

646-943-8200

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Latest Rakuten Advertising News

The 5 Best Affiliate Advertising Networks for Publishers in 2023

Jan 5, 2023

The 5 Best Affiliate Advertising Networks for Publishers in 2023 By Jordan French Jordan French has been verified by Muck Rack's editorial team Published on January 4, 2023 There are many affiliate advertising networks available for publishers to choose from, each with its own set of features and benefits. Some of the best affiliate advertising networks for publishers include: Amazon Associates Amazon Associates is one of the largest and most well-known affiliate programs. It offers a wide range of products for affiliates to promote, including books, electronics, clothing, and more. The commission rates are generally low, but the sheer volume of products available makes it a good choice for many publishers. Additionally, Amazon Associates offers a variety of tools and resources for affiliates to use, including banners and text links, product feeds, and the Amazon Associates API. Affiliates can also earn commissions on purchases made by customers they refer to Amazon through their affiliate links. One of the benefits of the Amazon Associates program is its widespread recognition and trust among consumers. Amazon is a well-known and trusted brand, so affiliates can confidently promote its products knowing that their readers will be more likely to purchase from a trusted source. However, the low commission rates and the fact that Amazon only pays out commissions on completed purchases can be a drawback for some affiliates. Additionally, Amazon has strict guidelines for affiliates to follow, which can be overwhelming for new affiliates to navigate . Overall, Amazon Associates is a solid choice for affiliates looking to promote a wide range of products from a trusted brand. However, it may not be the best choice for affiliates looking to earn higher commissions or those who are just starting out in the affiliate marketing world. Commision Junction (CJ) CJ is a popular affiliate network that offers a wide range of products and services for affiliates to promote. It works with many major brands and has a reputation for high commissions and reliable payments. In addition to its extensive product offerings, CJ also offers a variety of tools and resources for affiliates to use in their marketing efforts. These include customizable landing pages, tracking and reporting tools, and a user-friendly interface for managing campaigns. CJ also has a dedicated support team available to help affiliates with any questions or issues they may have. This includes assistance with setting up campaigns, optimizing performance, and troubleshooting any issues that may arise. Overall, CJ is a trusted and reputable affiliate network that offers a wide range of products and resources for affiliates to promote. Whether you’re just starting out in the world of affiliate marketing or are an experienced professional, CJ is a great choice for affiliates looking to earn commissions and grow their business. ShareASale ShareASale is another large affiliate advertising network that offers a wide range of products and services for affiliates to promote. It has a reputation for providing high commissions and reliable payments, and it also offers a range of tools and resources to help affiliates succeed. Some of the features that make ShareASale a popular choice for affiliates include: Wide range of products: ShareASale offers a variety of products and services in various categories, including health and wellness, home and garden, fashion, and more. This allows affiliates to find products that align with their audience’s interests and needs. High commissions: ShareASale is known for offering high commissions on its products, which means affiliates can earn more money when they promote these products. Reliable payments: ShareASale has a reputation for being reliable with its payments, which is important for affiliates who rely on their commissions as a source of income. Useful tools and resources: ShareASale offers a range of tools and resources to help affiliates succeed, including a comprehensive affiliate advertising dashboard, marketing materials, and training resources. Strong support team: ShareASale has a dedicated support team available to answer any questions or concerns affiliates may have, which can be a valuable resource for affiliates who are just starting out. Overall, ShareASale is a popular choice for affiliates due to its wide range of products, high commissions, reliable payments, and helpful tools and resources. FlexOffers FlexOffers is a newer affiliate network that has quickly gained popularity among publishers. It offers a wide range of products and services for affiliates to promote, including travel, fashion, and home and garden products. It also has a reputation for providing high commissions and reliable payments. Some of the benefits of joining FlexOffers as an affiliate include access to a large variety of products and services, the ability to earn high commissions, and the ability to track your earnings and traffic through their user-friendly dashboard. They also offer tools and resources to help affiliates optimize their campaigns and increase their earnings. Additionally, FlexOffers has a team of experienced account managers to provide support and assistance to affiliates. Overall, FlexOffers is a reliable and reputable affiliate advertising network for affiliates looking to promote products and services in a variety of niches. Rakuten Marketing Rakuten Marketing is a global affiliate advertising network that offers a wide range of products and services for affiliates to promote. It has a reputation for providing high commissions and reliable payments, and it also offers a range of tools and resources to help affiliates succeed . Some of the products and services offered by Rakuten Marketing include: Affiliate tracking and reporting: Rakuten Marketing provides a comprehensive tracking and reporting system to help affiliates monitor their performance and optimize their campaigns. Affiliate marketing training: Rakuten Marketing offers a range of training resources and support to help affiliates improve their skills and knowledge in the industry. Affiliate marketing tools: Rakuten Marketing offers a variety of tools and resources to help affiliates create effective marketing campaigns, including banners, landing pages, and email marketing templates. Affiliate support: Rakuten Marketing provides a dedicated support team to help affiliates with any questions or issues they may have. Global reach: Rakuten Marketing has a global presence, with affiliates in over 200 countries. This allows affiliates to promote products to a wide range of customers and tap into new markets. Overall, Rakuten Marketing is a trusted and reputable affiliate advertising network that offers a wide range of products and services to help affiliates succeed in their marketing efforts. Overall, the best affiliate advertising network for a publisher will depend on their specific needs and goals. It may be helpful to try out multiple networks and compare their features and performance to determine which one is the best fit. We care, especially given 2022’s publisher bloodbath that included Andreesen Horowitz’ Future News and of course, Protocol . Share this:

Rakuten Advertising Acquisitions

2 Acquisitions

Rakuten Advertising acquired 2 companies. Their latest acquisition was Nextperf on July 12, 2016.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

7/12/2016

$99M

Acquired

1

2/25/2016

Seed / Angel

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$99M

$99M

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10

Date

7/12/2016

2/25/2016

Investment Stage

Seed / Angel

Companies

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Valuation

$99M

$99M

Total Funding

$99M

Note

Acquired

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Sources

1

10

Rakuten Advertising Partners & Customers

10 Partners and customers

Rakuten Advertising has 10 strategic partners and customers. Rakuten Advertising recently partnered with Mavrck on June 6, 2022.

Date

Type

Business Partner

Country

News Snippet

Sources

6/29/2022

Partner

United States

08:00 EDT Rakuten Advertising Expands Influencer Management Capabilities with Mavrck Partnership

The partnership with Mavrck is Rakuten Advertising 's latest and most significant move towards delivering a differentiated suite of influencer marketing solutions that will create the integration , insight and control brands need to succeed .

2

12/15/2021

Partner

United States

9/20/2021

Partner

Spain

“The Big Picture” Returns – Rakuten and FC Barcelona Bring Back Massive Fan Mosaic to Camp Nou’s Façade “The Big Picture” Returns – Rakuten and FC Barcelona Bring Back Massive Fan Mosaic to Camp Nou’s Facade.

FC Barcelona and Main Global Partner Rakuten Group , Inc. innovated with an entirely new concept to connect fans with their favorite sports team and bring optimism to their lives .

1

7/29/2021

Partner

United States

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10

8/4/2020

Licensor

United States

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10

Date

6/29/2022

12/15/2021

9/20/2021

7/29/2021

8/4/2020

Type

Partner

Partner

Partner

Partner

Licensor

Business Partner

Country

United States

United States

Spain

United States

United States

News Snippet

08:00 EDT Rakuten Advertising Expands Influencer Management Capabilities with Mavrck Partnership

The partnership with Mavrck is Rakuten Advertising 's latest and most significant move towards delivering a differentiated suite of influencer marketing solutions that will create the integration , insight and control brands need to succeed .

“The Big Picture” Returns – Rakuten and FC Barcelona Bring Back Massive Fan Mosaic to Camp Nou’s Façade “The Big Picture” Returns – Rakuten and FC Barcelona Bring Back Massive Fan Mosaic to Camp Nou’s Facade.

FC Barcelona and Main Global Partner Rakuten Group , Inc. innovated with an entirely new concept to connect fans with their favorite sports team and bring optimism to their lives .

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Sources

2

1

10

10

Rakuten Advertising Team

4 Team Members

Rakuten Advertising has 4 team members, including former Chief Marketing Officer, Mark Kirschner.

Name

Work History

Title

Status

Mark Kirschner

Chief Marketing Officer

Former

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Name

Mark Kirschner

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Work History

Title

Chief Marketing Officer

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Status

Former

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