Jul 29, 2020

Gingercrush.com, an online product customization platform, has raised a pre Series A round of funding worth $1 million. The new funding round was led by Saha Fund, along with the participation of T.V. Mohandas Pai’s family office, Zia Mody, Mumbai Angels, Ananda Kallugadde, Rakesh Desai and Rakesh Malhotra. As a part of the deal, Pranav Pai, son of Mohandas Pai, has joined the advisory board of the firm while Ankita Vashistha, founder of Saha Fund, has joined its board of directors. ADVERTISEMENT The Vadodara-based startup was founded by Rajvi Makol and Saumya Nidhi in 2015. Earlier, the company had raised an undisclosed amount from T. V. Mohandas Pai and $1 million in its seed funding round from a group of angel investors. It is a B2C on-demand retail platform where consumers can instantly shop for or customize products to fit their personal style and purchase a vast array of products. Commenting about this development, Saumya Nidhi, Chief Operating Officer of Gingercrush, said, Our aim is to make branded product customisation the most looked up industry in India. To support us in our venture, we feel privileged to have Ankita and Pranav in our team, and we’re sure that the experience and background they come with will prove to be an asset for the organisation and to the industry. The merchandising and product customisation arena is the next big thing after mainstream retail in India. We hope to break through the barriers of competition in the road ahead Pranav Pai, who has joined the company’s advisory board with this investment deal, said, By balancing the need for an enjoyable and personalised experience on the consumer side, while focusing on quality and reliability on the brands’ side, Gingercrush has delivered a product customisation platform that respects what this domain is really about.