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PureFacts company logo
Corporation
SOFTWARE (NON-INTERNET/MOBILE) | Asset & Financial Management & Trading Software
purefacts.com

Partners & Customers

5

About PureFacts

PureFacts provides enterprise wealth management and asset management solutions for the financial services industry in Canada, United States, Europe, Asia Pacific, Middle East and Africa.

Headquarters Location

48 Yonge Street 400

Toronto, Ontario, M5E 1G6,

Canada

888-596-9338

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Latest PureFacts News

How PureFacts is helping Canadians accumulate wealth while giving back to the community

Jan 17, 2023

This Canadian company is helping people live their best lives by supporting those in need and encouraging everyone to save and invest better. LG PureFacts CEO Robert Madej is on a mission to do business differently. While the company he founded provides software solutions for some of the world’s top financial-services firms, Madej’s main goal isn’t to make the rich even richer. He wants PureFacts to provide as many people as possible with wealth-building opportunities that can make a difference. With that in mind, the company has launched corporate citizenship initiatives where employees give back to communities, mentor students and provide scholarships. The inspiration? His mom. “My mom is my hero,” Madej says. “She went back to college to become a nurse while raising four kids by herself. And she was a prolific budgeter and saver.” When Madej attended the University of Waterloo to study mathematics, his mom joined him to pursue her own dream of studying math. They both received their bachelor’s degrees on the same day in 1992. Inspired by his mom’s work ethic, Madej and his brother Craig launched a software company in 1997. Many of their clients were financial services firms that needed help with billing and revenue management. In 2010, they decided to focus the entire business on solving those issues using advanced mathematics, data analytics and artificial intelligence, and they spun out PureFacts as a new venture. Gerard Daniels, PureFacts CFO and head of corporate development, explains, “We help our clients calculate and collect their revenue and simplify the process of billing for their own clients.” In 2020, PureFacts acquired Quartal Financial Solutions. It now employs 112 people and operates in North America, Europe and Asia-Pacific. Here, Madej and Daniels share their reasons for giving back to the community, helpful budgeting tips, and what’s better than a trip to the Caribbean. In addition to helping corporate clients, why is it important for you to help everyday Canadians build wealth? Madej: I grew up with a single mom and Gerard’s family immigrated to Canada from South Africa in 1979. We know that growing wealth is difficult and there are few avenues available to Canadians. That’s why this company and its mission are so dear to Gerard and me. We believe that everybody can learn to save a little better, invest a bit more long-term, and grow wealthier. And wealth creates opportunity. PureFacts gets employees involved in the community, which is a refreshing alternative to “forced fun” types of team-building activities. Why is that such a priority? Daniels: It’s in the company’s DNA: We’ve all been given opportunities and we want to lift others up along the way. So, we started a program around three pillars: food and shelter, support in education and meaningful employment. We have 36 employees who volunteer. They’ve worked with The Daily Bread Food Bank, raised $10,000 in support of Ukraine and partnered with LIGA Foundations in Lisbon, a non-profit institution that trains people in situations of vulnerability. In 2021, we began providing $132,000 worth of scholarships for more than 30 students over five years, working with the University of Toronto, the University of Waterloo and the University of Guelph. And we offer mentorship, networking opportunities and interview preparation assistance and internship opportunities. We have seen great success with this. Why is it important for employees to mentor students? Madej: We decided to set up scholarships for first-year students who were in the situation I was in, where you deserve to be at university but can’t really afford it. We wanted to do more than just give money, we also wanted to say, ‘As you think about your career, what are the options?’ Or maybe you’re preparing for a job interview, and you can ask your mentor how that goes. Our staff has absolutely loved it. What advice do you have for Canadians who are struggling financially right now? Madej: Every bear market in history has been followed by a bull market. It feels really bad now, but there is going to be an upswing later. We don’t know when, but it makes sense to stay invested, keep saving and make deposits where you can, even if it’s half of what you used to be able to save. That discipline will pay off in the long run. Daniels: When Canadians work with a financial adviser, they will be better off — partly because they think about your long-term goals, not just from a monetary perspective, but around how you want to live your life and what matters to you. Then, they put a financial plan in place to help you achieve that, including how to help you navigate through economic ups and downs. Any takeaway lessons from your mother you could share?Madej: Budget a little tighter, cook at home instead of ordering in, and remember that the most important things in life aren’t about money. Go for a walk with the kids, play a game, share some moments together. You don’t have to visit an all-inclusive resort in the Caribbean to have a good holiday with your family. Lora Grady writes about technology for MaRS . Torstar, the parent company of the Toronto Star, has partnered with MaRS to highlight innovation in Canadian companies. SHARE: Disclaimer This content was produced as part of a partnership and therefore it may not meet the standards of impartial or independent journalism.

PureFacts Acquisitions

3 Acquisitions

PureFacts acquired 3 companies. Their latest acquisition was Quartal Financial Solutions on November 17, 2020.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

11/17/2020

$99M

Acquired

5

5/7/2020

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$99M

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10

6/1/2019

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$99M

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0

Date

11/17/2020

5/7/2020

6/1/2019

Investment Stage

Companies

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Valuation

$99M

$99M

$99M

Total Funding

Note

Acquired

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Sources

5

10

0

PureFacts Partners & Customers

5 Partners and customers

PureFacts has 5 strategic partners and customers. PureFacts recently partnered with FutureVault on March 3, 2022.

Date

Type

Business Partner

Country

News Snippet

Sources

3/31/2022

Partner

Canada

Follow us on Twitter Follow us on Facebook Follow us on LinkedIn PureFacts partners with FutureVault to securely automate delivery of financial statements

The FutureVault Inc. and PureFacts Financial Solutions integration is currently live and in use by several firms and remains readily available to existing FutureVault Inc. and PureFacts Financial Solutions customers .

1

7/1/2021

Partner

United States

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0

6/1/2021

Partner

Canada

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0

2/1/2019

Partner

United States

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0

2/1/2019

Partner

United States

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0

Date

3/31/2022

7/1/2021

6/1/2021

2/1/2019

2/1/2019

Type

Partner

Partner

Partner

Partner

Partner

Business Partner

Country

Canada

United States

Canada

United States

United States

News Snippet

Follow us on Twitter Follow us on Facebook Follow us on LinkedIn PureFacts partners with FutureVault to securely automate delivery of financial statements

The FutureVault Inc. and PureFacts Financial Solutions integration is currently live and in use by several firms and remains readily available to existing FutureVault Inc. and PureFacts Financial Solutions customers .

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Sources

1

0

0

0

0

PureFacts Team

10 Team Members

PureFacts has 10 team members, including current Founder, Chief Executive Officer, Robert Madej.

Name

Work History

Title

Status

Robert Madej

Founder, Chief Executive Officer

Current

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Name

Robert Madej

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Work History

Title

Founder, Chief Executive Officer

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Status

Current

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