Oct 22, 2021

22 Oct 2021 Chief executive and founder Daniel O'Neill Specialist kitchenware brand ProCook has confirmed its plans to float. The company was founded more than 25 years ago in the mid-1990s after launching as a family business, selling cookware sets by direct mail. In the UK, it sells directly to customers through its own proprietary website and operates a growing portfolio of more than 50 retail stores. The group also sells its products to customers in continental Europe via third party marketplaces. Last week , ProCook revealed that it was weighing up a possible IPO as it looks to take advantage of a "significant opportunity for growth". Now, it has confirmed its intention to do so. Directors believe that the offer and admission will support the group's growth plans by increasing its public profile and brand awareness; further improve the ability of the business to attract and retain high quality talent; and create a liquid market in the shares for existing and future shareholders. The final offer price will be determined following publication of the prospectus and a book-building process, and is currently expected to be announced by the company in November 2021. Peel Hunt is acting as sponsor, bookrunner and intermediaries co-ordinator in relation to the offer. TAGS